2015 U.S. Music Year-End Report [REPORT]
Aside from the excitement at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively.
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Millennial Moment [INSIGHT]
If there’s one thing all Millennials have in common, it’s an immersion in the digital world. If they weren’t fully born in the digital age, they spent formative years and entered early adulthood in a rapidly changing environment of phones, computers and devices that connect them to each other and the world.
Top 10 Business Growth Trends in 2016
The top trend for business growth in 2016 is “Welcome to the Age of Peer Power,” according to Bill Lee, Founder of the Center for Customer Engagement.
The Future 100 – Trends and change to watch in 2016 [REPORT]
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer.
What Types of Video Content Do Millennials Watch?
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Parents, Teens and Digital Monitoring [REPORT]
The widespread adoption of various digital technologies by today’s teenagers has added a modern wrinkle to a universal challenge of parenthood – specifically, striking a balance between allowing independent exploration and providing an appropriate level of parental oversight.
Free Standing Insert (FSI) coupons offered in 2015 increased 3.7 percent to $515 billion
Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media.
5 Key Things You Need To Know About The FTC’s Guidance On Native
The Federal Trade Commission’s long-awaited guidance on native advertising came out just before Christmas, a time when everyone is distracted. Meanwhile, publishers and marketers are still mulling it over, considering what it means for them.
Another DUI For The IAB
Two weeks ago, the Federal Trade Commission pulled the IAB over for driving the industry under the influence of self-delusion. It turns out running ads that “assimilate into the design” — so much so that “the viewer feels that they belong” — is exactly what not to do.
NBCUniversal Telemundo Enterprises partners with Hispanicize
NBCUniversal Telemundo Enterprises, Comcast, MSNBC and NBC News announced that they will be the Presenting Media Partners for the upcoming 7th annual Hispanicize event to take place in Miami, April 4-8, 2016.
7 Practical Resolutions For Healthy Customer Engagement In 2016
If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of your marketing with resolutions you can adopt immediately to start the year right.
Social Networking Continues to Let Consumers’ Thumbs Do the Talking
Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers. For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).
5 Common Advertising Mistakes To Avoid In 2016
Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG category in hopes that we can all avoid these potential traps in 2016.
Semilla: Cultura. A sense of culture and openness
As we ring in an election year, we should allow for our (economic influence and) Cultura to serve as a catalyst to cultural understanding in the U.S. with an appreciation for where we come from and our collective desire to be an instrumental voice for Hispanic America. By Gabriela Alcántara-Díaz – Founder and President of Semilla
#TotalMarketTalk – Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless
Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless.
59 million immigrants [INTERACTIVE MAP]
Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.
Measuring Broadband America [REPORT]
The Federal Communications Commission released the results of its ongoing nationwide performance study of consumers’ fixed broadband Internet access service in its fifth “Measuring Broadband America” report.
SensisHealth launches
Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.
Smithsonian announces “Latinos and Baseball” Collecting Initiative
The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.
Re-shaping the media industry in 2016 [INSIGHT]
In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead. By Andy Brown – CEO / Kantar Media
