Article placement: Top News

The state of global media spending [INSIGHT]

Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector.  by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan

Trends for 2016: Five Predictions for What Won’t Happen

While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.

How pharma can win in a digital world [INSIGHT]

The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.  by David Champagne, Amy Hung, and Olivier Leclerc

Do you want fries with your pancakes? [REPORT]

In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.

How Silicon Valley stole Madison Avenue’s thunder.

By Gonzalo López Martí   –    LMMIAMI.COM

  • In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
  • Or so the cliché goes.
  • In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
  • Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
  • The pixie dust.
  • C’mon.
  • That’s our game, folks.

Havas FORMULATIN named Hispanic PR AOR for Wonderful Pistachios

Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.

The Hispanic Retail Consumer [INSIGHT & INFOGRAPHIC]

$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity?  By Kathy Whitlock / Univision Insights

IT’S EMPIRICAL… DIVERSITY MAKES YOU BRIGHTER So Why Is The Money So Slow?

The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk.  By Pedro de Córdoba – Chief Strategy Officer / Eventus

Gen X Prizes: Media Use by 8 to 18 Year-Olds is Diverse and Surprising [REPORT]

Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.

Building Box Office Brands [REPORT]

Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.

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