Application of DAA Principles to Cross-Device Environment [REPORT]
The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.
Article placement: Top News
Retail Advertising Report Card Making the Grade in an Omnichannel World [REPORT]
This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.
Advertising as Key Driver of the U.S. Economy [REPORT]
According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.
Global Generational Lifestyles [REPORT]
A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.
Multilingual Content Strategy Needed to Expand Global Reach
More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.
2015 State of Sponsored Social [REPORT]
The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.
Lee named Chief News & Digital Officer for Univision Communications
Univision Communications, Inc. (UCI) announced that Isaac Lee has been named to the newly created position of chief news and digital officer, with additional responsibilities over Multicultural and Music and maintaining oversight of the News and Digital divisions.
Torres to head AIRE Radio Networks
Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.
5 Golden Rules to Remember in Budget-Setting Season
Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.
Let Millennials Disrupt The Sequence Of #Agencylife
Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.
Newspapers Still Primary Source for Discounts, Coupons
Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.
Cantor extends contract thru 2022 FIFA World Cup Qatar with NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises announced that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.
Witkin named Senior Strategic Planner at the community
the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.
Espanglish.
By Gonzalo López Martí / LMMIAMI.COM
- Whether we like it or not, espanglish is the language we speak (Latinos and, increasingly, Anglos too).
- Some purists whine about it.
- You probably heard that line that goes “When I came to this country, I spoke one language. Now I speak none.”
- I beg to differ.
- A language is alive when it mutates and adapts.
Old Places, New Places: Geographic Mobility of Dominicans in the U.S. [REPORT]
The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.
More Consumers are sarting their Holiday Shopping before Thanksgiving
More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year.
Monumental Shifts from English to Hispanic Media Fuel Total Market Growth in Automotive Industry
A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.
Collaboration in the C-suite [REPORT]
Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.
Linda Lane Gonzalez becomes New Chair of AHAA
At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.
Impact of Technology on Politics in the United States
Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.
