I have had the good fortune to work with both the marketing as well as the procurement disciplines in various roles, and to have been involved in some of the shaping of the two disciplines as a whole through work I have done with the World Federation of Advertisers. What all this has told me, unsurprisingly, is that there are good and bad decision-makers — and you will find them in marketing procurement teams as well as marketing departments.
For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.
The new wave of influencers—stars on Instagram and YouTube, as well as other channels—say that when it comes to working with brands, money is not their only object. Creative freedom matters more.
By Gonzalo López Martí / LMMIAMI.COM
More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).
I feel like a different person when I speak in Spanish then when I speak in English. By Cindy Correa – Sr. Brand Strategist at Orci
Technology & Electronics Companies Emerge as Modern-Day “Leader Brands,” Between 1999 and 2014, 47 percent of brands fell off the top 100 “leader brands,” according to a PwC US study.
What makes the world’s top executives cringe?
While TV advertising once meant only broadcast or cable seen on a television set, only a third of companies in this Forbes Insights/Simulmedia survey define television advertising that way now. Half consider TV advertising to be linear advertising (broadcast or cable) seen on any device, and a fifth think of it as any video on any device.
Symphony Advanced Media (SymphonyAM) announced the results from its mid-Fall television season monitoring. Insights upend pre-established expectations of Fall season viewing for networks and advertisers by revealing that Millennials only watch Live TV 30 percent of the time, with an additional 30 percent of their time spent viewing programs via over-the-top (OTT), video-on-demand (VOD) beyond 3 and DVR platforms beyond 7.
Although many observers have documented a global decline in democratic rights in recent years, people around the world nonetheless embrace fundamental democratic values, including free expression. By Richard Wike and Katie Simmons
Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.
TV stations are still figuring out how many resources are needed to fill their digital platforms. Many executives do agree about a need for more content, which is what digital media consumers now expect.
Why is it that marketing gurus always want to kill off television, or at least inflict a flesh wound? FMCGs are today reporting that they would be spending less on television and more on digital if their retailers would play ball — but instead, their “trade partners” expect brands to be supported with television advertising, and so buying spots watched by millions on their sofa carries on.
More Mexican immigrants have returned to Mexico from the U.S. than have migrated here since the end of the Great Recession, according to a new Pew Research Center analysis of newly available government data from both countries. The same data sources also show the overall flow of Mexican immigrants between the two countries is at its smallest since the 1990s, mostly due to a drop in the number of Mexican immigrants coming to the U.S. By Ana Gonzalez-Barrera
Children’s Miracle Network Hospitals, in partnership with Azteca America, hosted a six-hour “Salvé Un Angelito…¡Te Toca!” live television event on Nov. 14, raising $500,000.
The biggest night in Latin music returns to the city of Las Vegas, bringing with it many brands that will leverage the equity and power of the Latin GRAMMY brand to better connect with Hispanic consumers. By Lili Gil Valletta
Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.
The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.
This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.
