Building Box Office Brands [REPORT]
Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.
Article placement: Top News
Money Under 35 – A Financial Health Study [REPORT]
Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying.
Merger Mania, Drug Pricing and New Tech: Top Health Industry Trends for 2016 [REPORT]
2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.
from the ashes of Commonground/MGS, not everything is a phoenix
Just read in Ad Age an article titled “New Agency to Rise From Commonground/MGS Ashes, Commonground Co-founders Will Launch New Shop in Chicago”.
Definitively there are ashes here. The partners burned this one to the ground.
The American Middle Class Is Losing Ground [REPORT]
The middle class is losing groundAfter more than four decades of serving as the nation’s economic majority, the American middle class is now matched in number by those in the economic tiers above and below it.
Telemundo Stations unveils redesigned digital platforms
The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.
García named VP Digital Local Media at Univision
Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media
Global Travel Anxiety [REPORT]
The research aimed to gather consumer views and specific areas of concern that lead travelers to alter their plans, intentions or destination picks. Among these events and incidents are terrorist attacks, natural disasters, disease outbreaks, regional conflicts, political upheaval, crime and violence, civil unrest, plane crashes, and cruise line accidents or food safety issues.
Five Insights For Reaching Hispanic Consumers In 2016
There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016.
The Hispanic Vote Is Up For Grabs [INSIGHT]
Univision Communications Inc. in partnership with preeminent political research firms David Binder Research and Moore Information, released the findings of a study on the Hispanic voter profile that confirm that the Hispanic vote in the 2016 election season is up for grabs. Directly contradicting the common assumption that Hispanics always vote Democrat, the study found that 55% of Hispanic registered voters age 25-54 are persuadable and in fact, frequently cross party lines.
República selected as on of “The Top Places To Work in PR”
República announced that it was selected by PR News as one of the “Top Places to Work in PR.”
20% of Consumers Could Ditch Cable Subscriptions in 2016 [REPORT]
With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.
‘Big Data’ Vs. ‘Traditional’ Marketing Research In The Sports Industry
To what extent does and should the big data phenomenon factor into the business side of sports organizations?
Univision earns 99 Emmy Awards
Univision Communications Inc. (UCI) was bestowed multiple awards by the National Academy of Television Arts and Sciences (NATAS) through the Academy’s National Awards and regional Emmy® Chapters across the United States.
Global mobile advertising expenditure to overtake desktop in 2018
Mobile advertising is responsible for almost all of the growth in global adspend. We forecast it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad dollars added to the global market during these years.
#TotalMarketTalk – Sharlene Taule – Actress, Singer, Composer & Writer
Welcome to the sixth episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Sharlene Taule – Actress, Singer, Composer & Writer.
Consumer Boiling Points prove Bad for Business in 2015 [REPORT]
A new national survey from cloud communications provider Corvisa proves that consumers are getting fed up with poor customer service and as a result, businesses’ livelihoods are at stake.
Global Advertising Revenues to Grow by +4.6% to $526 billion in 2016
In its latest report on the global advertising marketplace, covering 73 countries, MAGNA GLOBAL estimates that media owner advertising revenues grew by +3.2% in 2015 to $503 billion.
Global Ad Investment Growth To 4.5 % In 2016
WPP’s GroupM issued its bi-annual global advertising expenditure forecast which predicts ad investment growth of 3.4 percent ($17bn incremental) in 2015 and 4.5 percent in 2016 ($22bn incremental). These are slight downgrades from GroupM’s predictions at midyear for 2015 and 2016 which were 4.0 percent and 4.8 percent respectively.
Debunking common myths about healthcare consumerism [INSIGHT]
Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.
