200ms: The Life of a Programmatic RTB Ad Impression
Ever wondered how Programatica Buying works?
Article placement: Top News
Radio 2016 – Appealing Far and Wide [REPORT]
Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.
Fuse to premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS
Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.
Tecate exclusive beer of Golden Boy Promotions
Tecate announcedit has entered 2016 as the exclusive beer and presenting sponsor boxing’s biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.
Female Executives at The Center Of Change and Innovation In Corporate America [REPORT]
Eve of Change: Women Redefining Corporate America examines the influence of women’s leadership in today’s global economy and provides insight into how the intersection of gender, race, ethnicity, culture, and sexual orientation impacts women in the workplace.
Hispanic, black parents see college degree as key for children’s success
Hispanic and black parents place high value on a college degreeToday, 86% of Hispanic parents and 79% of black parents with children under 18 say it is either extremely or very important that their children earn a college degree. By comparison, about two-thirds (67%) of white parents say the sam
Habanos Festival in Cuba
The new edition of the Habanos Festival will feature an outstanding international musical line-up.
Gen Z At The Movies: Re-imagining The Cinema Experience
But will the power of the Star Wars and other “event movies” continue to lure Gen Z?
Engagement in the Age of the Customer: Using Technology to Build Relationships [REPORT]
Price and product have become less important business differentiators, while quality and consistent experiences have become more important competitive differentiators. Consumers now hold the power and demand to be met on their own terms.
Social Listening Can Help Brands Derive Actionable Insights
For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”
For 2020, Census Bureau plans to trade paper responses for digital ones
The 2020 census could be the first in which most Americans are counted over the internet. In fact, if all goes as planned, the Census Bureau won’t even send paper questionnaires to most households.
Pin Together, Stay Together: Pinterest and Family Brands
Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.
From C-Suite to Characters on Screen: How inclusive is the entertainment industry?
Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.
Pepsi Football Roster introduces Blue Card to The Global Game
The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi Blue Card (#BlueCard).
2016 Influence Impact Report reveals that Consumers can only be Influenced if they Are Willing [INSIGHT]
Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.
Marketers Allocate Media Budgets to Target Millennials
Millennials account for an estimated one quarter of consumer spending, according to August 2015 research. Yet, advertisers spend more than a third of their total media budget pursuing them.
Circulo Creativo moves USH Ideas Awards Competition
The Circulo Creativo has decided to move their creative competition to later in the year, meaning the awards show will no longer coincide with the AHAA conference but will take place in the fall. Additional details about the fall event are not now available.
Exploring Cross-Generational Buying Behavior at a Time of Complex Change in the Retail Landscape [REPORT]
The retail environment has seen great disruption from a combination of pervasive discounting, new entrants, the evolution of new technologies, and vastly changed consumer behavior. This has had an impact on consumer loyalty and made gaining share a significant challenge. Understanding specific consumer groups’ buying behaviors is more important than ever.
A Balancing Act: Programmatic Advertising Vs. Content Marketing In Consumer Media
With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?
Lopez Negrete wins Big at American Advertising Federation – Houston Chapter Awards
Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.
