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The Unique Challenges of Surveying U.S. Latinos [REPORT]

But surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry. This report explores some the unique challenges currently facing survey researchers in reaching Hispanics and offers considerations on how to meet those challenges based on the research literature and our experiences in fielding the Pew Research Center’s National Survey of Latinos.

To Procurement Or Not To Procurement

I have had the good fortune to work with both the marketing as well as the procurement disciplines in various roles, and to have been involved in some of the shaping of the two disciplines as a whole through work I have done with the World Federation of Advertisers. What all this has told me, unsurprisingly, is that there are good and bad decision-makers — and you will find them in marketing procurement teams as well as marketing departments.

Can Programmatic Solutions Help Solve Agencies’ Bandwidth Problem?

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

Off-the-record.

By Gonzalo López Martí / LMMIAMI.COM

  • How do you write a new column every single week of the year?
  • People ask me this question quite often.
  • In some cases they use the word “blog”, which I kind of like.
  • In my humble opinion, “blogging” is the brave new literary/journalistic genre of our era.
  • Or sub genre, if you will.

Marketing Procurement Not Going Away

More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).

Millennials Consume 30% of Their TV Outside of Currency

Symphony Advanced Media (SymphonyAM) announced the results from its mid-Fall television season monitoring. Insights upend pre-established expectations of Fall season viewing for networks and advertisers by revealing that Millennials only watch Live TV 30 percent of the time, with an additional 30 percent of their time spent viewing programs via over-the-top (OTT), video-on-demand (VOD) beyond 3 and DVR platforms beyond 7.

Are Sponsored Social Posts the Most Effective Marketing Channel?

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Why Kill TV, The Goose That Still Lays A Millennial Golden Egg?

Why is it that marketing gurus always want to kill off television, or at least inflict a flesh wound? FMCGs are today reporting that they would be spending less on television and more on digital if their retailers would play ball — but instead, their “trade partners” expect brands to be supported with television advertising, and so buying spots watched by millions on their sofa carries on.

More Mexicans Leaving Than Coming to the U.S. [REPORT]

More Mexican immigrants have returned to Mexico from the U.S. than have migrated here since the end of the Great Recession, according to a new Pew Research Center analysis of newly available government data from both countries. The same data sources also show the overall flow of Mexican immigrants between the two countries is at its smallest since the 1990s, mostly due to a drop in the number of Mexican immigrants coming to the U.S.  By Ana Gonzalez-Barrera

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