Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.
The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.
This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.
According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.
A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.
More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.
The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.
Univision Communications, Inc. (UCI) announced that Isaac Lee has been named to the newly created position of chief news and digital officer, with additional responsibilities over Multicultural and Music and maintaining oversight of the News and Digital divisions.
Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.
Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.
Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.
Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.
NBCUniversal Telemundo Enterprises announced that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.
the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.
By Gonzalo López Martí / LMMIAMI.COM
The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.
More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year.
A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.
Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.
At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.
