Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.
RetailMeNot, Inc. released a study about consumers’ mobile shopping behaviors that provided insights into how retailers’ mobile marketing efforts were meeting the demand of their customers.
The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign. TV advertising measurement is due for a makeover! ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable. So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.
A lot has been written about last week’s announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if agencies are really as devious as some say they are.
TV network executives are worried about the long-term weakening of advertising revenues. The near-term question is whether they can make up for this problem — not just with digital revenue, but, more importantly, in retransmission fees from pay TV providers, as well as reverse compensation money from their TV station affiliates.
By Gonzalo López Martí / LMMIAMI.COM
The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a collaboration with the AHAA: The Voice of Hispanic Marketing. AHAA is supporting the museum’s initiative to expand on the advertising collections held in its Archives Center with a financial donation and with introductions to agency leaders and firms who had a significant impact on advertising history.
In the opening keynote of the Hispanic Television Summit, Gonzalo Del Fa, president of GroupM Multicultural, issued a plea for better data and understanding of Hispanic viewers to boost the value of Hispanic TV. By: Jon Lafayette, Broadcasting & Cable
Spanish-language television is alive and well, Telemundo president Luis Silberwasser declared at the Hspanic Television Summit here Oct. 22. By: Jessika Walsten, Broadcasting & Cable
What appealed to USA Network about the telenovela format – in the form of upcoming drama Queen of the South – is what appeals to viewers of Spanish-language, action-oriented “super series” and the new category of bio-musicals on Telemundo: compelling heroes and stories that attract young, multicultural audiences. By: Kent Gibbons
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand measures, or somewhere in-between, is an age-old debate. By John Svendsen – Global Brand Director, Media – Millward Brown
The digital landscape has changed drastically from the height of the mother blogging era. Mothers are now making strong waves on Pinterest, YouTube, Instagram, Twitter, and of course, Facebook. Maria Bailey, CEO of BSM Media and author of “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” spoke with eMarketer’s Alison McCarthy about the shifting behaviors of digital mothers and what that means for marketers.
When the Association of National Advertisers (ANA), in collaboration with McKinsey and Co. and GfK, asked marketers about how they would respond to profound changes in the business landscape, a range of responses all tying back to data came out on top. The greatest share, 83%, believed that it would be very important for marketers to know how to make data-informed decisions to respond to such disruptions to their jobs.
With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them. By Lee Vann / Captura Group
Maybe, just maybe, it’s time you stop referring to the mobile industry as “mobile,” because you’re simply perpetuating a silo of thought that no longer applies.
Instructions Not Included (“No Se Aceptan Devoluciones”) will premiere in on Cinelatino on Sunday, October 25, with back to back showings at 9pm ET/6pm PT & 11pm ET/8pm PT.
Univision Communications, Inc. (UCI) named John W. Eck as Chief Local Media Officer, effective immediately.
Internet ad revenues in the United States reached a landmark high of $27.5 billion in the first half of 2015, according to the IAB Internet Advertising Revenue
CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the speed that’s needed to stay competitive in the cutthroat retail environment. As a result, CPG companies need to turn to market research to better understand, incorporate and meet the interests of consumers to help them make smart decisions about the product development process. Here are a few ways you can incorporate market research into your product development efforts.
Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world’s most widely viewed sports event — over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!
