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Debunking common myths about healthcare consumerism [INSIGHT]

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.

Six Ways To Keep A Healthcare Brand Healthy

Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.

What Madison Avenue could learn from Silicon Valley.

By Gonzalo López Martí   –    LMMIAMI.COM

  • The US Eastern Seaboard used to be the cultural & industrial gravitational center of the country.
  • Possibly of the world.
  • Particularly New York, the city of finance, media, fashion and foodies.
  • Not anymore.
  • Power is shifting to the west.
  • At breakneck speed.

Why Embracing Diversity is Good Business [INSIGHT]

Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today — it’s now a competitive advantage that smart companies can’t afford to ignore.  By Jorge A. Plasencia Co-Founder, Chairman and CEO of República

Marketing that connects [INSIGHT]

Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.

Video Advertising: Getting it Right

There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.

Moving Cross-Device Capabilities into TV and IoT in 2016

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).

CommonGround/MGS advised employees that they have no jobs and files for bankruptcy.

Miami based CommonGround/MGS has advised all of their employees yesterday that they no longer are employed at the agency and that the company has filed Chapter 7 bankruptcy with the intent to liquidate all assets.  After filing the story we received a call from the agency spokeswpman at CommonGround/MGS advising us that they have not filled for bankrutpcy, but did not deny the remainder of the story.

Univision postpones IPO

According to the Wall Street Journal, the Board of Directors of Univision Communications Inc. will decided to postpone their IPO this year based on lackluster performance of media stocks, the potential rate hike by the Federal Reserve and the current IPO environment.

Millennials Spend Nearly One Day Every Week on Their Phones

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

Celebrity Pink Partners & Univision to launch jeans

Celebrity Pink has partnered with Univision Communications to launch Body Sculpt by Celebrity Pink with Ximena Cordoba, on-air personality on Univision Network’s popular entertainment program “El Gordo y La Flaca” (The Scoop and the Skinny) as the brand ambassador.

4 Ways To Make Pre-Roll Ads Engaging

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.

Going Seamless: In Search Of The Unified Media Field

As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.

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