How Is Data Driving Marketing?
Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.
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For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. and Pretarget released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
Suárez named President & GM of Telemundo 60 San Antonio / KVDA
The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of Telemundo 60 San Antonio / KVDA.
Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016 [INSIGHT]
As company boards enter 2016, many should resolve to better support and encourage their company CMOs in implementing change agendas that target a more customer-centric business mindset and tackle digital disruption head-on in the year ahead.
Why You Need A Brand Trust Survey [INSIGHT]
Every Monday morning across America, retail executives file into conference rooms to review weekend sales performance across channels. They study mountains of numbers from physical and online checkouts, mobile sites, e-commerce analytics, and information taken from store intercepts and online customer surveys.
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
Want To Reach Boomers? Try The Local Newspaper [INSIGHT]
If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.
Salazar named Political Outreach Director at Entravision Communications
Entravision Communications Corporation announced that it has appointed Marta Salazar to the position of Political Outreach Director of Entravision.
Another 10 reasons why we #Latinos are the original #Millennials
As we pointed out last week on the first installment of this listicle (check it out here: https://hispanicad.com/agency/business/10-reasons-why-we-latinos-are-original-millennials ), all those behavioral insights and personality traits attributed to Millennials were true about us Latinos way before the Millennial epithet was even coined. By Gonzalo López Martí / LMMIAMI.COM
Internet of Things Has Wide-Ranging Impact Across Healthcare Spectrum
At first mention of the internet of things (IoT) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.
Why TV advertising sucks less than digital [INSIGHT]
Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time dissing digital advertising. In a recent email to me he wrote, “I don’t see us writing articles about how TV ads suck.” OK, Duncan, let’s see where that comment takes us.
2015 U.S. Music Year-End Report [REPORT]
Aside from the excitement at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively.
Millennial Moment [INSIGHT]
If there’s one thing all Millennials have in common, it’s an immersion in the digital world. If they weren’t fully born in the digital age, they spent formative years and entered early adulthood in a rapidly changing environment of phones, computers and devices that connect them to each other and the world.
Top 10 Business Growth Trends in 2016
The top trend for business growth in 2016 is “Welcome to the Age of Peer Power,” according to Bill Lee, Founder of the Center for Customer Engagement.
The Future 100 – Trends and change to watch in 2016 [REPORT]
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer.
What Types of Video Content Do Millennials Watch?
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Parents, Teens and Digital Monitoring [REPORT]
The widespread adoption of various digital technologies by today’s teenagers has added a modern wrinkle to a universal challenge of parenthood – specifically, striking a balance between allowing independent exploration and providing an appropriate level of parental oversight.
Free Standing Insert (FSI) coupons offered in 2015 increased 3.7 percent to $515 billion
Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media.
5 Key Things You Need To Know About The FTC’s Guidance On Native
The Federal Trade Commission’s long-awaited guidance on native advertising came out just before Christmas, a time when everyone is distracted. Meanwhile, publishers and marketers are still mulling it over, considering what it means for them.
Another DUI For The IAB
Two weeks ago, the Federal Trade Commission pulled the IAB over for driving the industry under the influence of self-delusion. It turns out running ads that “assimilate into the design” — so much so that “the viewer feels that they belong” — is exactly what not to do.
