Requests for Proposals have enjoyed a long tenure as one of the most important — if inefficient and cumbersome — aspects of communications planning. But as cross-channel initiatives become more complex, as they move increasingly toward harnessing behavioral nuances and orchestrating intricate experiences such as “micro-moments,” these antiquated systems of gathering and using critical information are increasingly inhibiting.
Once again the editors at PM360 have selected XL ALLIANCE as one of the Outstanding Innovators of 2015.This accolade hand-picks the most forward-thinking innovators and the innovations destined to impact the marketplace in 2016.
In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future? by Richard Benson-Armer, Steve Noble, and Alexander Thiel
Parents’ view of their neighborhood differs sharply by income.
What is the current state of healthcare in America? Is it getting better, staying the same, or getting worse?
The Mobile Marketing Association (MMA) released a “Guidance Report on Mobile Native Advertising” that highlights the unique power of mobile native as well as best practices for both advertisers and publishers.
There are few universal truths when examining industry advertising spending in 20 global markets.
Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.
A group of employees of Commonground/MGS under the leadership of Jorge Espinosa filed in South Florida Federal District Court a lawsuit against PCH Communications, (aka) Commonground/MGS.
The McClatchy Company is launching InCubaToday.com and EnCubaHoy.com, websites featuring aggregated news and information from numerous sources, comprising useful tips, advice, videos and social media posts from Cuba, the U.S. and around the world.
Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever.
The Miss Universe Pageant will air in Spanish on Azteca America on Sunday, December 20 at 7 PM ET.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
I’m referring to the explosion of wicked problems: complex, dynamic problems that defy black-and-white solutions. These are questions that can’t be answered by yes or no — the answer always seems to be maybe. There is no linear path to solve them. You just keep going in loops, hopefully getting closer to an answer but never quite arriving at one. Usually, the optimal solution to a wicked problem is “good enough – for now.”
Univision Communications Inc. (UCI) announced the promotion of Jorge Dominguez to senior vice president of Art and Design.
Here are a couple of good things that would benefit our Industry in 2016, obviously from my perspective. By Gene Bryan / CEO of HispanicAd.com
Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector. by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan
Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. Here are eMarketer’s predictions for what will happen next year.
While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.
Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.
