By Caroline Florence A generic context lacking in relevant details will not resonate with the audience, leading to decreased engagement with the data story from the outset. By failing to connect with the wider context, the data story will not result in the emotional response required to motivate action. A data story that relies on … Read more
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of … Read more
While the nation’s fastest-growing cities continue to be in Sun Belt states, new population estimates show that some of the top gainers are now on the outskirts of metropolitan areas or in rural areas. Today’s release of U.S. Census Bureau July 1, 2023, population estimates for cities and towns reveals geographic shifts in population growth … Read more
Puerto Rico’s foreign-born population slipped below 100,000 in 2018-2022 from a decade earlier, according to the most recent American Community Survey (ACS) five-year estimates. The island’s foreign-born population declined by roughly 15,000, from 104,497 in 2008-2012 to 89,461 a decade later. Foreign-Born Population The foreign-born population is composed of anyone who is not a U.S. … Read more
EL PAÍS US is born, the edition of the information leader in Spanish from the United States for the United States. The agenda of Hispanics in this territory can no longer be separated from the future of the rest of the nation: the GDP contributed by these citizens exceeds, for example, that of the United … Read more
PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences. “We are thrilled to partner with BMO to support its commitment to reaching multicultural audiences in priority markets,” said Ozzie Godinez, … Read more
The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction. The new Trustees include communications and public relations leaders from across … Read more
THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand. Work to support Tampa-based furniture retailer begins immediately, with a primary focus on engaging Hispanic shoppers. “THIRD EAR’s experience in home furnishings and their strategic multicultural expertise, particularly their innovative approach and commitment to diversity will … Read more
By Andy Crossen Today’s online experiences have been built on the backs of advertising dollars, and those experiences have become increasingly unpleasant and detrimental to the human condition. Interestingly, this current state of affairs presents an interesting opportunity for leading brands. To read more, CLICK HERE. Courtesy of The Association of National Advertisers … Read more
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But … Read more
By Adam Kleinberg Recent news that UPS and Etsy parted ways with their CMOs and weren’t going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that “CMOs are dead in 18 months or less,” our chins hit the floor! And all of this was before Starbucks recently … Read more
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world. In 2011, Kat Gordon, a Creative Director, got firsthand experience with how women were often left out of pitches and essential meetings — … Read more
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion. “CMOs are living in … Read more
By Thomas Mustac The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.” The ads turned out to be very engaging, but in a way, Bumble … Read more
By Zontee Hou It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, … Read more
By Luis Noe-Bustamante, Sahana Mukherjee and Jens Manuel Krogstad More than half of Latinas say they often feel pressure to provide for their loved ones at home or succeed in their jobs, mirroring the life stressors experienced by women across the United States today. Latinas feel cross-pressured in other ways too, as they juggle cultural … Read more
By Mohamad Mosliman and Sahana Mukherjee Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years. Still, 39% of Latinas say that the situation has stayed the same, and … Read more
By Jeffrey Gottfried and Olivia Sidoti There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction. With this … Read more
Tajín has launched, “Hits Diferente,” the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín’s mission to redefine snacking experiences within the Hot Sauce category. Airing nationally, the … Read more
By Emmily Maduro The Hispanic market is no longer a niche—it’s a cultural and economic powerhouse. Forget the outdated stereotypes—today’s Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power … Read more
