MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, … Read more
Nueva Network announced its partnership with Zeno Media, the largest distributor of exclusive owned and operated multicultural content providing proprietary streaming and digital services, to unveil a groundbreaking digital platform, Nueva Plus. Since its inception in March 2021, Nueva Network has been at the forefront of delivering premium Spanish-language media content, reaching Latinos across the … Read more
By Laura Manning The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented. To read more, CLICK HERE. Courtesy of The Association off National Advertisers
Since 2020, remote and hybrid work has opened up new opportunities for employees, creating a narrative that workers prefer flexibility of remote work over going into the office. However, this might not necessarily be true. In April, ResumeBuilder.com surveyed 1,250 full-time workers to examine their true preferences for in-person, hybrid, or fully remote work. Key … Read more
The Latin Recording Academy announced that the 25th Annual Latin GRAMMY Awards® will be held in Miami at Kaseya Center on Thursday, Nov. 14, 2024, in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB). “Since our first awards presentation in the year 2000, the Latin GRAMMYs have provided an international … Read more
By Zuhaly Ramon, MA – Marketing Director | Brand Strategy Expert focused on developing millennial and Gen-Z Latino voices | Share Multicultural Marketing Insights We are six months away from 2024 Hispanic Heritage Month but if you want to do it correctly – the strategizing, planning, and coordinating of the month’s activities begin now. Each … Read more
By David Tsai In the modern media enterprise, automation has become an essential tool in the pitch-to-execution process. With fracturing audiences and structural changes looming in the digital ad market, media companies are learning how to do more with less while diversifying their core advertising offerings into higher performing omnichannel campaigns. To read more, CLICK … Read more
HITN-TV announced that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television. The new service, named EDYE TV, will be available to the Hispanic … Read more
By NIgel Hollis A couple of weeks ago I published this post asking why and when startups should start investing in brand advertising. My answer was to get ahead of the curve and start brand building while your direct response activities are still working well. In retrospect, it feels like I dodged the real question, … Read more
Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY’S potato chips in hand, singing the beloved “Olé” chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer … Read more
By Scott Blessman, Tracy Broderick, Amy O’Hara, Elizabeth “EZ” Zupkow According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape. To read more, CLICK HERE. Courtesy … Read more
Pepsi announced the premiere date for its first-ever streaming series, “Talking Sabor,” a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the … Read more
NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy. Nuestras Finanzas, a multiplatform initiative launched in 2022 as … Read more
The advertising industry is gathering for a significant celebration of diversity, equity, inclusion, and belonging (DEIB) at the upcoming 7th Advancing Diversity Hall of Honors Event. Gilbert Davila Lisette Arsuaga and Carlos Santiago from AIMM / Alliance for Inclusive and Multicultural Marketing were honored. Felicidades.
This joint initiative from the ANA and the 4A’s, developed by a task force of ANA and 4A’s members, is an executive-level guide that details various compensation models that focus on better outcomes for both marketers and their agencies. The primary objective is to establish a robust framework that benefits marketers and agencies, raise awareness … Read more
Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas. With a steadfast commitment … Read more
ACA Marketing, the leading provider of outdoor advertising solutions for the Latin music industry, is pleased to announce the participation of COO Sean Valadez at the prestigious “Foro ALOOH!” organized by the Latin American Association of Outdoor Advertising. The conference, slated to be held in Mexico City from April 17th to April 19th, is an … Read more
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine … Read more
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers. Entries will be accepted via CineYouthFest.org through August 6, 2024, with an early bird discount available until June 4, 2024. The festival will occur from October 9 to October … Read more
