Article placement: Top News

The Sociology of Being A Social Health Brand [INSIGHT]

Healthcare, as an industry, is uniquely positioned to create powerful social innovation by virtue of the connections between patients, as well as within the community of doctors. The fact that there are almost no good examples of social healthcare brands cannot be written off purely to FDA regulations (or the lack thereof) in this area. The root of the issue is a lack of understanding of how social and technological innovations really affect culture, and how marketing needs to reflect it. A presence of social platforms is a far cry from an understanding of what it is to be a social brand.

The Hispanic Millennial Power Behind Vine, Snapchat And Periscope

We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic counterparts. Yet, for brands and marketers, knowing which social platforms to focus on can be a challenge, given that each platform requires its own team and resources.

Category management in the food retail industry is stagnant [INSIGHT & REPORT]

Category management in the food retail industry is stagnant, according to a new study by Food Marketing Institute (FMI), Deloitte Consulting LLP, and Winston Weber, but a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.

Brands are Failing at Personalization [REPORT]

SAP Hybris announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”

The Beverage Alcohol Media {REPORT]

This report looks at the media consumption habits of U.S. consumers of legal drinking age (LDA). It provides three different perspectives.

“Content Marketing” voted ANA’s 2015 Marketing Word of the Year

This is the second consecutive year the ANA surveyed its members to identify the Marketing Word of the Year. Members chose from 13 words that also included ad blocking, customer journey, disruption, experiential, fraud, the Internet of Things, mediapalooza, sharing economy, and viewability.

Digital America: A tale of the haves and have-mores [REPORT]

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

Home Broadband 2015 [REPORT]

Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.

Why I’m (Cautiously) Optimistic About 2016

It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our leaders. On many days in our very recent memory, it’s hard to argue that the world isn’t going to hell in a handbasket.

The Art of Coffee: Appealing to a Cultured Consumer [INSIGHT]

No matter your brand, your client or your industry, everyone is looking to get noticed. In order to make this happen, it’s important to have a solid PR strategy in place. The world of PR is drastically changing, and in order to get in the spotlight you need to be innovative and forward-thinking. Companies and their PR agencies have become increasingly savvy in an attempt to stay relevant and to increase brand awareness. Catching the attention of the masses is not always as simple as just distributing a press release.  By Alejandra Londoño / Vice President of International Expansion at Juan Valdez

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