According to Nielsen’s Hispanic Consumer Report, Hispanics over the age of 50 are a growing group in an increasingly younger multicultural society, and are exerting cultural, economic and political influence on the evolving U.S. mainstream.
Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.
Anheuser-Busch InBev (“AB InBev”) notes recent speculation and confirms that it has made an improved proposal to the Board of SABMiller plc (“SABMiller”) to combine the two companies and build a global beer company.
Four in 10 Americans say they have “a great deal” or “a fair amount” of trust and confidence in the mass media to report the news fully, accurately and fairly.
It isn’t easy being a marketer today. If it isn’t ad fraud, it is a data breach of your CRM system. Or it turns out that your diesel engines aren’t clean, your potatoes not organic or your CEO is not the greatest spokesperson on Twitter. Or that guy from digital is getting all the attention in the board room. There are continual distractions from what should matter to you most: your consumers.
The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Winners included: Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.
By Gonzalo López Martí LMMIAMI.COM
Most internet users in the US are happy to hear from retailers—if the message is worth their while, at least.
Brand planning. Traditionally a yearly event. And as we all know a vital aspect to developing a strategic direction for growth. At that time of year when your business embarks upon its process to set forth a proposal for how to get from A to B to find growth in the coming year for your product or service you’ll need to take your existing assets and work out how to use these inputs for most impact. Insights to fully understand your consumers and know how to engage with them specifically within their culture are crucial to create a plan that will find growth.
Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.
Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.
The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.
The study, led by Millward Brown Vermeer in partnership with The Advertising Research Foundation (ARF), ESOMAR, LinkedIn, Kantar and Korn Ferry, builds on the findings of Marketing2020 and is focused on aligning insights and analytics strategy, structure and capability to drive business growth.
TELEMUNDO pays homage to the iconic Cuban singer Celia Cruz, with a musical tribute at the first-ever “Latin American Music Awards”
Social media users who connect with brands often share a desire for coupons and offers—they’re in it for the deals. But for food brands, there’s another key way to connect with women online: recipes.
Consumers have a more positive outlook going into this holiday season, according to the 2015 Holiday Purchase Intentions Survey from global information company The NPD Group.
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he Telemundo Station Group announced the promotions of Michael Chico to Executive Vice President of Sales; Amanda Calpin to Chief Financial Officer; and Osvaldo “Ozzie” Martinez to Senior Vice President of News, Digital and Standards.
Much talk has surfaced lately about the whether it makes sense to have a total market strategy. Some contend that the intent of a “total market” strategy, which is to recognize target consumers’ needs, culture and behavioral characteristics in the formulation of a company’s marketing strategy is more often misunderstood or not understood at all. This has resulted in “total market” strategies which homogenize how organizations communicate with consumers and which under emphasize and even ignore cultural nuances that work to powerfully connect consumers and brands. By Terry Soto is President and CEO of About Marketing Solutions, Inc.
Virtually every brand we work with is trying to win Millennials and it’s not surprising why. Eighty million shoppers with one trillion dollars in buying power are hard to ignore. But equally hard to ignore are recent stats that show when it comes to shopper marketing, Millennials know what they want.
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.
