Ballas-Traynor named EVP of Ad Sales at Hemisphere Media Group
Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
Article placement: Top News
How pharma can win in a digital world [INSIGHT]
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
Do you want fries with your pancakes? [REPORT]
In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.
All About the Benjamins: When it Comes to Media Habits, Income Level Is a Key Factor
The common axiom that says waste not, want not rings especially true when it comes to the media diet of U.S. consumers. According to Nielsen’s third-quarter Total Audience Report, which focused on media habits in different economic strata, it comes down to ownership and usage.
How Silicon Valley stole Madison Avenue’s thunder.
By Gonzalo López Martí – LMMIAMI.COM
- In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
- Or so the cliché goes.
- In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
- Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
- The pixie dust.
- C’mon.
- That’s our game, folks.
Peterson named Senior Director of Media Strategies at Lopez Negrete Communications
Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.
Havas FORMULATIN named Hispanic PR AOR for Wonderful Pistachios
Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.
The Hispanic Retail Consumer [INSIGHT & INFOGRAPHIC]
$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity? By Kathy Whitlock / Univision Insights
IT’S EMPIRICAL… DIVERSITY MAKES YOU BRIGHTER So Why Is The Money So Slow?
The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk. By Pedro de Córdoba – Chief Strategy Officer / Eventus
Gen X Prizes: Media Use by 8 to 18 Year-Olds is Diverse and Surprising [REPORT]
Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.
Building Box Office Brands [REPORT]
Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.
Money Under 35 – A Financial Health Study [REPORT]
Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying.
Merger Mania, Drug Pricing and New Tech: Top Health Industry Trends for 2016 [REPORT]
2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.
from the ashes of Commonground/MGS, not everything is a phoenix
Just read in Ad Age an article titled “New Agency to Rise From Commonground/MGS Ashes, Commonground Co-founders Will Launch New Shop in Chicago”.
Definitively there are ashes here. The partners burned this one to the ground.
The American Middle Class Is Losing Ground [REPORT]
The middle class is losing groundAfter more than four decades of serving as the nation’s economic majority, the American middle class is now matched in number by those in the economic tiers above and below it.
Telemundo Stations unveils redesigned digital platforms
The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.
García named VP Digital Local Media at Univision
Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media
Global Travel Anxiety [REPORT]
The research aimed to gather consumer views and specific areas of concern that lead travelers to alter their plans, intentions or destination picks. Among these events and incidents are terrorist attacks, natural disasters, disease outbreaks, regional conflicts, political upheaval, crime and violence, civil unrest, plane crashes, and cruise line accidents or food safety issues.
Five Insights For Reaching Hispanic Consumers In 2016
There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016.
The Hispanic Vote Is Up For Grabs [INSIGHT]
Univision Communications Inc. in partnership with preeminent political research firms David Binder Research and Moore Information, released the findings of a study on the Hispanic voter profile that confirm that the Hispanic vote in the 2016 election season is up for grabs. Directly contradicting the common assumption that Hispanics always vote Democrat, the study found that 55% of Hispanic registered voters age 25-54 are persuadable and in fact, frequently cross party lines.
