Want To Reach Boomers? Try The Local Newspaper [INSIGHT]
If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.
Article placement: Top News
Salazar named Political Outreach Director at Entravision Communications
Entravision Communications Corporation announced that it has appointed Marta Salazar to the position of Political Outreach Director of Entravision.
Another 10 reasons why we #Latinos are the original #Millennials
As we pointed out last week on the first installment of this listicle (check it out here: https://hispanicad.com/agency/business/10-reasons-why-we-latinos-are-original-millennials ), all those behavioral insights and personality traits attributed to Millennials were true about us Latinos way before the Millennial epithet was even coined. By Gonzalo López Martí / LMMIAMI.COM
Internet of Things Has Wide-Ranging Impact Across Healthcare Spectrum
At first mention of the internet of things (IoT) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.
Why TV advertising sucks less than digital [INSIGHT]
Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time dissing digital advertising. In a recent email to me he wrote, “I don’t see us writing articles about how TV ads suck.” OK, Duncan, let’s see where that comment takes us.
2015 U.S. Music Year-End Report [REPORT]
Aside from the excitement at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively.
Millennial Moment [INSIGHT]
If there’s one thing all Millennials have in common, it’s an immersion in the digital world. If they weren’t fully born in the digital age, they spent formative years and entered early adulthood in a rapidly changing environment of phones, computers and devices that connect them to each other and the world.
Top 10 Business Growth Trends in 2016
The top trend for business growth in 2016 is “Welcome to the Age of Peer Power,” according to Bill Lee, Founder of the Center for Customer Engagement.
The Future 100 – Trends and change to watch in 2016 [REPORT]
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer.
What Types of Video Content Do Millennials Watch?
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Parents, Teens and Digital Monitoring [REPORT]
The widespread adoption of various digital technologies by today’s teenagers has added a modern wrinkle to a universal challenge of parenthood – specifically, striking a balance between allowing independent exploration and providing an appropriate level of parental oversight.
Free Standing Insert (FSI) coupons offered in 2015 increased 3.7 percent to $515 billion
Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media.
5 Key Things You Need To Know About The FTC’s Guidance On Native
The Federal Trade Commission’s long-awaited guidance on native advertising came out just before Christmas, a time when everyone is distracted. Meanwhile, publishers and marketers are still mulling it over, considering what it means for them.
Another DUI For The IAB
Two weeks ago, the Federal Trade Commission pulled the IAB over for driving the industry under the influence of self-delusion. It turns out running ads that “assimilate into the design” — so much so that “the viewer feels that they belong” — is exactly what not to do.
NBCUniversal Telemundo Enterprises partners with Hispanicize
NBCUniversal Telemundo Enterprises, Comcast, MSNBC and NBC News announced that they will be the Presenting Media Partners for the upcoming 7th annual Hispanicize event to take place in Miami, April 4-8, 2016.
7 Practical Resolutions For Healthy Customer Engagement In 2016
If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of your marketing with resolutions you can adopt immediately to start the year right.
Social Networking Continues to Let Consumers’ Thumbs Do the Talking
Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers. For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).
5 Common Advertising Mistakes To Avoid In 2016
Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG category in hopes that we can all avoid these potential traps in 2016.
Semilla: Cultura. A sense of culture and openness
As we ring in an election year, we should allow for our (economic influence and) Cultura to serve as a catalyst to cultural understanding in the U.S. with an appreciation for where we come from and our collective desire to be an instrumental voice for Hispanic America. By Gabriela Alcántara-Díaz – Founder and President of Semilla
#TotalMarketTalk – Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless
Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless.
