Driving Quantifiable Results in a Seamlessly Integrated Environment
With many publishers and advertisers acclimating to life in the digital era, native advertising has grown into one of the fastest hottest areas in online marketing.
Article placement: Top News
When it Comes to Long-Term Ad Effectiveness, Know Your Numbers
In today’s fast-paced world, it’s no surprise that many of us are quick to seek out immediate gratification in our daily lives. From a marketing perspective, particularly as digital media engage with us in an ultra-real-time fashion, it’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.
Geller named EVP Network Sales and Digital at Azteca America
Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.
Widespread Ambivalence Toward Life At Hyperspeed [REPORT]
While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.
Messianu to Preside over Jury at El Tercer Ojo Integrated Campaigns & Idea Latina Para El Mundo
Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, part of DDB Latina’s Group in the U.S., will Preside over the Awards at El Tercer Ojo, El Ojo Integrated Campaigns and Idea Latina para el Mundo in the XVIII Edition of El Ojo de Iberoamérica. The Festival, which Honors the Region’s Best Creativity, Will Take Place this November 4th, 5th and 6th at the Buenos Aires Hilton Hotel.
CPG Marketers make room for Gen Z
Generation Z has officially entered the workforce.If you’ve previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.
Six building blocks for creating a high-performing digital enterprise [INSIGHT]
Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider. By Driek Desmet, Ewan Duncan, Jay Scanlan, and Marc Singer
Value the elusive ‘Event Enthusiast’
Early in my career, my group was tasked with the development and implementation of a plan to increase ticket sales for a major annual sporting event that drew reasonable attendance with little marketing effort or expenditure. After much internal discussion and preliminary analysis of prior years’ sales, we developed a planning mechanism that remains a part of our strategic arsenal, to this day. Simply articulated, we created an exhaustive list of potential elements of the marketing/promotional/media mix, as rows down a spreadsheet. We then listed potential target segments as columns.
I confess: grudges, jealousy & salesmanship in adland. [Part 1]
By Gonzalo López Martí / LMMIAMI.COM
- The marketing racket is rife with jealousy.
- Turf wars are the order of the day among the various players in charge of the ever-increasing scope of day2day tasks a marketing rollout demands.
- For instance: it’s a known fact that direct marketing folks hold a massive grudge against them advertising blowhards.
- Why?
GfK Market Research Competition for Undergraduates – – focus on Mobile Marketing, Brands
Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.
Machado out at Commonground/MGS
Industry insiders have stated that Manuel E. Machado, CEO and co-founder of MGSCOMM is no longer involved in the day-to-day of Common Ground / MGS.
Siempre Beauty III: The Driving Force Behind Latina Consumer Habits
Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.
Most Millennials Resist the ‘Millennial’ Label [REPORT]
Millennials will soon become the nation’s largest living generation. They already have surpassed Generation X to make up the largest share of the U.S. workforce.Millennials Less Likely Than Boomers, Gen X to Embrace Generational Label
How To Engage And Educate Millennials On Your Brand
With so many companies to choose from, millennials have unlimited options when it comes to selecting a brand to remain loyal to.
3 Things TV Networks Must Do This Fall
TV networks haven’t had the easiest summer. Ratings haven’t been great, though some, like HGTV and Discovery, have done pretty well. The upfront was not as strong as hoped, though rumors are that scatter sales are going pretty well. Finally, Wall Street has been particularly tough on TV companies and is now concerned that carriage fees from cable and satellite companies are going to go into a decline sooner than most had thought.
Data Drives Programmatic Advertising In-House and Draws Publishers Together
Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.
Businesses owned by women, minorities lag in revenue share
Businesses Owned by Women, Minorities Lag in Share of RevenueWomen, blacks, Asians and Hispanics have built up substantial positions as business owners in several sectors of the U.S. economy. But based on revenue, those businesses are on average considerably smaller than white- or male-owned firms, according to a Pew Research Center analysis of recently released data from the U.S. Census Bureau. By Drew DeSilver
Firms Moving to Integrate Social Media Marketing [INSIGHT]
U.S. companies are finally showing signs of integrating the surge in social media spending with their wider marketing strategies, while also outsourcing more of their social media marketing, a new survey finds.
Bring On The Political Commercials – And The Dirtier The Better
Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring ’em on.
Jimenez named VP of Corporate Research at Univision
Belia Jimenez has been named to Vice President of Corporate Research at Univision Communications Inc. (UCI).
