As the co-founder of SalesBrain, a neuromarketing agency, Patrick Renvoise has spent years helping global companies like Boeing, BMW and even NASA sell more and do more, by understanding the science of attention. We caught up with him in advance of his keynote at eMarketer Attention! 2015.
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the Internet, or the writing of ad-blocking code, but with the philosophy and construction of Web 2.0.
NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).
Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.
Earlier this year, Heather Armstrong, the so-called Queen of the Mommy Bloggers, announced that she had begun to shift her attention away from blogging. The challenges of the job – from aggressive publishing schedules to demanding advertising contracts to concerns about her family’s safety – were resulting in what she called “a dangerous level of exhaustion and dissatisfaction.”
Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by the Incentive Marketing Association (IMA).
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
The study examines the unique attitudes, perceptions and behaviors of different Millennial segments, including the young Millennial, mature Millennial, Millennial female, Millennial male, affluent Millennial and Millennial mom.
Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.
Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.
Bestowed by the Government of Mexico to a leader outside of said country, the Ohtli celebrates the recipient’s commitment to lifting the Mexican or Latino community, along with their vision and impact.
It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.
The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.
How has the way we work and, more importantly, the way we play changed?
The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.
The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.
The report found that, as consumers’ media palate ebbs and flows throughout the day, so too does the share of consumers’ time on these different devices.
For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA.
In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG brands much smaller than Coke are acknowledging the value of building a customer loyalty program, desiring both the incremental revenue and an increased lifetime value loyalty programs promise to deliver.
By Gonzalo López Martí / LMMIAMI.COM
