The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift.
Coca-Cola’s Hispanic holiday campaign “Haz a Alguien Feliz” aims to tug at heartstrings and create a chain of acts of kindness. The nationwide campaign, launched on Dec. 4, encourages the Hispanic community to do a small act of kindness for someone in their life. The acts are meant to be small, yet meaningful: helping a neighbor carry their groceries, bringing galleticas to the office, or watching mom’s favorite novela with her. The campaign encourages participants to post pictures of their small acts of kindness to Twitter, Instagram and Facebook using the hashtag #HazAlguienFeliz to create awareness and motivate others to participate. By Alba Adamo, Group Director of Hispanic Marketing Coca-Cola
Young adults today, often called the millennial generation, are more likely to be foreign born and speak a language other than English at home, compared with young adults in 1980, according to the U.S. Census Bureau’s latest statistics from the American Community Survey.
According to Radio Ink, American General Media in Albuquerque is giving the much-maligned Eddie “Piolin” Sotelo another shot at radio.
The rewards of corporate leadership accrue faster for men. Not only do women hold just one in nine of the executive and board positions in California’s top 400 public companies, an annual University of California, Davis, study shows that the women in top executive roles are not being promoted to the highest levels, and earn less than their male counterparts.
One recurring theme in the Pew Research Center’s journalism research over the last two years has been that of newsroom collaborations. In its examinations of nonprofit news outlets, newspaper innovations, statehouse reporting and digital startups, The center has encountered news providers teaming up in new ways. Legacy media outlets are looking more than ever for ways to augment what they can produce with a depleted staff, and news startups are eager to place their work before a wider audience and figure out roads to sustainability.
Like other shopper groups, Hispanics vary tremendously in terms of such demographics as income, age, country of origin, life style, and the use of digital, social and mobile communication platforms and how that impacts their path-to-purchase. However, unique to the Hispanic population is variation based on level of acculturation. Some Hispanics continue to prefer Spanish-language media, speak mostly Spanish and live in tight-knit Hispanic communities. At the other end of the continuum are the many Hispanics who are completely integrated into American culture and lifestyles.
The report looked at which online channels Hispanics use to shop, what motivates them to complete a purchase and how marketers can increase conversion rates for this segment. These fresh insights on Hispanic shoppers will be of value to marketers in the midst of their holiday campaigns.
This study offers a comprehensive look at adoption, tactics, and benchmarks from the top brands in the world.
ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims. Rather, agencies should assume the liability for their work product, including liability for patent infringement. Accordingly, client/agency contracts should include “indemnity clauses” which require that the agency step in and defend the client in the event of a patent infringement claim.
Nielsen is releasing the newly rebranded cross-platform report as the Total Audience Report. As we have seen with previous reports, there is an accelerated growth and proliferation of technological devices. These devices have allowed consumers to connect with content anytime and anywhere. What used to be a schedule to watch programming now seems like little more than a suggestion, considering viewers currently have choices to watch live linear programming, on-demand, through subscription services and apps, among other ways to tune in.
The research, conducted by intelligence market researcher Tpoll, revealed that 59% of all online sharing activity in the US takes place via ‘Dark Social’ channels, compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of ‘Dark Social’ sharing globally occurs via mobile devices illustrating their increasingly pivotal role in consumers’ daily shopping and sharing habits.
Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director.
República has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization for Hispanic professionals in technology and social media.
The Story
Recently, a 30-second AT&T television ad, “Vivir Sin Compromisos,” caught my attention. It shows young, appealing, Latinos talking about themselves and reacting to the company’s cellular service.
What makes this ad stand out is that the actors speak in English, Spanish and mix of the two — Spanglish.
Because of that, we wanted to understand how the ad resonated with Spanish-Preferred Hispanics, English-Preferred Hispanics and Bicultural Hispanics, so we tested it. By Mario Carrasco / partner, ThinkNow Research
Key findings from the survey in fashion, beauty and personal care, digital media, food, gaming and entertainment
Few film producers have a resumé as impressive as Ed Rivero’s. He’s as crossover as it gets. He worked years with the most powerful players in Hollywood (Ridley & Tony Scott ring a bell? Quentin f*****g Tarantino?) yet he saw a business opportunity in the Hispanic market and jumped in with both feet. These days he runs one of the coolest production companies in our industry, LA-based Cortez Brothers. His roster of directors reads like the wet dream of a creative with Cannes ambitions. By Gonzalo López Martí – LMMIAMI.COM
The Telemundo Station Group announced the launch of TeleXitos, a new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish.
While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.
For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now starting to take a more significant seat at the C-level table, realizing that marketing metrics are not necessarily as important as standard business metrics — though marketing measures do provide a bridge to meet standard ones. And now the ultimate accountability for marketing is revenue and sales. Today’s marketers understand addressability and accountability, and if they don’t then they’re destined to be replaced.
