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AHAA Study: Financial Services and Insurance Companies Boost Overall Revenue Growth with Increased Hispanic Ad Spend

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

6 Tips For Working With Latino Influencers

Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.

ANA Announces Winners of its 2015 Multicultural Excellence Awards

Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.

What Makes Content Shareable? [INSIGHT]

Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.

How Grocery Stores Are Evolving To Meet Mom’s Needs

There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.

Purpose drives performance [REPORT]

Marketing efforts at “overperforming” companies are typically purpose-led, data-driven and consistent across touchpoints, according to initial results from the Insights2020 project being led by Millward Brown Vermeer.

US Hispanic Mothers: Not a One-Size-Fits-All Audience [INSIGHT]

The buying power of US Hispanics is growing, and mothers make up a huge chunk of these purchasing decisions. Holly Pavlika, senior vice president of marketing and content at Collective Bias, a company that connects brands and retailers to general market and Hispanic consumers through influencer-generated content, spoke to eMarketer’s Alison McCarthy about what marketers can do to best reach US Hispanic mothers.

2015 State of the User Experience [REPORT]

According to the “2015 State of the User Experience” Report released by Limelight Networks, Inc., time spent online in the past year has dramatically increased—with 45 percent of respondents spending more than 15 hours a week on their laptop, tablet or phone.

US Hispanic Ad Industry is doomed, Univision’s & Telemundo’s power is diminished and you all are Elitists [What Do You Think?]

Jose Villa’s / Sensis Agency’ article in Mediapost titled “The Forgotten Hispanic Consumer” is a customary piece typical for what Mr. Villa is know for, trying to represent that the US Hispanic Consumer can only be reached digitally and through a cross-cultural strategy that he and his company employ.  The problem is not whether he is right or wrong, his voice resonates with mainstream ad agencies and clients trying to create one big buy to ensure they hit their procurement goals and reduce agency rosters.

Multicultural Research tied to Shopper Journey [REPORT]

Multicultural consumers are no longer the minority. It’s apparent that as cultures converge, marketing to these groups must recognize cultural nuances that might impede or activate a purchase along the path to purchase. 

Short Sleeves, Crest Logos And The Soccerfication Of The NBA

When the 2015-16 season tipped off last week, about 22% of the league’s roster spots were held by foreign-born players. That’s significantly ahead of the NFL’s 0.65%, and not too far behind the MLB’s 26.5%. But MLB’s international talent pool — 220+ strong — is concentrated mostly throughout Latin America (17 countries). The NBA’s 100+ internationals come from 37 different countries and territories spread across all seven continents.

2nd Annual Hispanic Influencer Summit

More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

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