Valls named SVP Of Ad Sales at MundoMax
In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles.
Article placement: Top News
2015’s States where Hispanics are Most Assimilated
In order to measure how well Hispanics have adapted to the American mainstream relative to where they live, WalletHub’s analysts compared the 50 states and the District of Columbia across 14 key metrics.
How advancing women’s equality can add $12 trillion to global growth [REPORT]
Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.
Reports of the Death of Broadcast Have Been Greatly Exaggerated [INSIGHT]
While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.
Mitsubishi Motors launches “Destino”
Mitsubishi Motors North America, Inc. and Grupo Gallegos announced the launch of a new advertising campaign that will specifically target US Hispanic consumers, titled “Destino,” which is Spanish for both destination and destiny.
How Your Reptile Brain Responds to Marketing
As the co-founder of SalesBrain, a neuromarketing agency, Patrick Renvoise has spent years helping global companies like Boeing, BMW and even NASA sell more and do more, by understanding the science of attention. We caught up with him in advance of his keynote at eMarketer Attention! 2015.
The Death Of The News Brand [INSIGHT]
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the Internet, or the writing of ad-blocking code, but with the philosophy and construction of Web 2.0.
2015 Excellence In Multicultural Marketing Awards
NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).
The Pressure Is On for Mothers on Social Media
Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.
Mommy Blogging: Giving Up Or Growing Up?
Earlier this year, Heather Armstrong, the so-called Queen of the Mommy Bloggers, announced that she had begun to shift her attention away from blogging. The challenges of the job – from aggressive publishing schedules to demanding advertising contracts to concerns about her family’s safety – were resulting in what she called “a dangerous level of exhaustion and dissatisfaction.”
Cash isn’t king
Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by the Incentive Marketing Association (IMA).
2015 Top 50 Latin American Brands [REPORTS]
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Millennials as America’s Most Ardent CSR Supporters, But Marked Differences Revealed Among This Diverse Generation [INSIGHT]
The study examines the unique attitudes, perceptions and behaviors of different Millennial segments, including the young Millennial, mature Millennial, Millennial female, Millennial male, affluent Millennial and Millennial mom.
Four Tips For Marketing Cars To Millennials
Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.
Mercedes named SVP Corporate Communications at Univision
Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.
Government of Mexico Presents Alex López Negrete with Ohtli Award
Bestowed by the Government of Mexico to a leader outside of said country, the Ohtli celebrates the recipient’s commitment to lifting the Mexican or Latino community, along with their vision and impact.
Media2020: Five Marketing (Pipe)Dreams
It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.
2015 U.S. Mobile App [Report]
The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.
The New (Micro) Leisure: Redefining Downtime In a Connected World
How has the way we work and, more importantly, the way we play changed?
Ad Execs Suffer Low Morale
The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.
