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Internet to Hit 3 Billion Users in 2015

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world’s population.

Univision launches Novelas Xpress

Univision Communications Inc. announced the launch of Novelas Xpress, abridged versions of popular telenovelas that deliver all the drama and passion of the original stories – in smaller and more concentrated packages –15 hours in total length or less.

Marketers Rank the Technologies Designed to Help Them

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?

Is Multitasking with Mobile Helping Mothers?

Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers and Digital Media: Useful, Yes; a Panacea, No.”

Entravision to Host the First “Noche de Locura” in Las Vegas, NV

Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.

Estrella TV partners with MetroPCS on “Tengo Talento”

Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento.   This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements:  The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.

Anticipated Holiday Spending Remains Consistent Compared to Last Year

‘Tis the season to be shopping! With the holidays quickly approaching and Black Friday, Cyber Monday, and other retail-centric extravaganzas on the horizon, many people are beginning to plan their shopping sprees. And on how many lists will toys appear this year? Just over half of all Americans (51%) plan to purchase toys as gifts this year, nearly consistent with last year’s intent (50%). Not surprisingly, parents of a child under the age of 18 are twice as likely to purchase toys as those without children under the age of 18 (82% vs. 41%, respectively).

Younger Users spend More Daily Time on Social Networks

The US social networking market is becoming more competitive, with smaller, newer players catering to an increasingly diverse set of users.  But according to a new online survey from Cowen and Company of internet users 18 and older, Facebook still leads the market by wide margin. Its share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.

Reflections of the 2014 ANA Multicultural Marketing & Diversity Conference [INSIGHT]

As I reflect on this year’s Association of National Advertisers (ANA) Multicultural Marketing conference, we have come a long ways over the last 30 years, while our industry continues its struggle to sort out the optimal way to go to market in an increasingly diverse nation. First, I want to congratulate the ANA and specifically Gilbert Davila for keeping the subject of race and diversity in the forefront of how we go to market in the 21st century; because, America has never been comfortable in discussing race and ethnicity. In fact, the election of an African American to President of the United States has moved our discussion forward in so many ways.  By Ernest Bromley is Chairman/CEO of Bromley Communications, LLC.

Are Social Media Marketers Losing Confidence?

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates. And the professionals who do social media marketing believe it is important: 88% of them agreed with that statement when surveyed in October by Harris Poll for social media management platform Hootsuite.

Azteca America strengthens Management and Sales Teams

Azteca America announced four new additions to its executive roster. Gary Pacheco joins the network as Station Manager of WMBC-Azteca New York, Erin Cook joins as Vice President of Network and National Spot Sales in Dallas, Joe Jaime joins the Chicago office as Vice President of Network and Spot Sales – Midwest, and Thomas Andre joins as an Account Manager in the Glendale, Calif. office.

Why Most Marketers Are Not Ready to Go Total Market or “Cross-cultural” [INSIGHT]

Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion (according to Kantar and AdAge). Hispanic media spending represents less than 5 percent of total paid media spending, while Hispanics represent 17.1 percent of the U.S. population. While paid media doesn’t capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer.  By Jose Villa /  Sensis

Four-in-Ten Couples are Saying “I Do,” Again [REPORT]

This snapshot is only the latest manifestation of a decades-long rise in the number of Americans who have ever remarried. All told, almost 42 million adults in the U.S. have been married more than once, up from 22 million in 1980. The number of remarried adults has tripled since 1960, when there were 14 million.

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