The 10 People you meet at Trade Shows
Today, let’s continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you’ll be equipped to survive and thrive at your next show.
Article placement: Top News
Global Programmatic Ad Spend to Reach $37B by 2019 [REPORT]
Programmatic technologies are reshaping the way digital media inventory is bought and sold. They are now being used on a large scale in the US and in other advanced digital media markets. While other markets are lagging behind the adoption curve, the programmatic phenomenon is global and irreversible.
Agencies Look to Dynamic Creative to Boost Engagement [INSIGHT]
According to July 2015 polling, nearly two-thirds of US ad agency executives are optimizing or customizing ad creative dynamically based on data. In return, they are hoping primarily for engagement—and clicks.
Hispanic Attitudes toward Work and Money
The EOSS is a research study of consumers with diverse backgrounds to better understand how Americans define happiness, success and financial accomplishment in their lives. The first phase of results reveal important findings on Hispanic attitudes.
Digital Video World [REPORT]
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence released “The IAB State of the Digital Video World,” a report that affirms the vital role that both mobile and programmatic play in digital video advertising around the world.
Meeting Liquid Expectations: Marketing’s Varied And Growing Role In The Digital Path To Purchase [INSIGHT]
CPG companies are improving their understanding – and adoption – of digital disruption.
Ruiz named Local Sales Manager of Telemundo / WNJU-TV in NY
Tony Ruiz who was a partner of New York based The Vidal Partnership will become the Local Sales Manager of Telemundo’s WNJU-YV in New York/ New Jersey in October 2015.
Building a design-driven culture [INSIGHT]
It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.
Where’s The Big Idea?
A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.
Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students [REPORT]
The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.
It’s Time For A Commerce Approach To Media
You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, at any time, from any touch point. This fundamental capability overrides the marketing funnel and reorders the priorities of media.
Jagermeister “Sin Igual” Campaign
Jägermeister announced the continuation of it’s first-ever campaign developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share.
Velez named Managing Director of (add)ventures in Miami
As managing director, strategy/creative, Velez will oversee the operations and staff of the Miami office while generating and nurturing new business leads and converting qualified leads to client partner relationships.
Modern Immigration Wave Brings 59 Million to U.S. [REPORT]
Asian immigrants are projected to make up a larger share of all immigrants, becoming the largest immigrant group by 2055 and making up 38% of the foreign-born population by 2065. (Hispanics will remain a larger share of the nation’s overall population.)
Too Latino or Not Latino Enough? [INSIGHT]
Being Mexican American is tough. Anglos jump all over you if you don’t speak English perfectly. Mexicans jump all over you if you don’t speak Spanish perfectly. BY David R. Morse – President & CEO / New American Dimensions
Let The Blame Games Begin! [INSIGHT]
If we didn’t already, now we know for sure that consumers don’t love our brands and ads so much. Apparently, they’re prepared to pay to ban intrusive and non-relevant advertising from their lives. People love the ability to block marketing efforts, whether it’s ad blocking for $2.99 or an ad-free subscription with Hulu, Netflix or Amazon.
Selfie Portrait: Instagram and Family Brands
Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.
Is market research still necessary in the age of social media? Part 1
By Gonzalo López Martí / LMMIAMI.COM
- Once upon a time, strategic planners were market research experts with deep knowledge of consumer behavior, motivations and insights.
- No wonder clients loved them.
- They still love’em hard.
- Sometimes more so than they do us creatives.
- Kudos.
- Well deserved.
- Strategic planners managed to add credibility to creativity.
- Of course, an awful lot of strategic planners are just psychobabbling creative wannabes.
Valls named SVP Of Ad Sales at MundoMax
In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles.
2015’s States where Hispanics are Most Assimilated
In order to measure how well Hispanics have adapted to the American mainstream relative to where they live, WalletHub’s analysts compared the 50 states and the District of Columbia across 14 key metrics.
