Cisneros Studios announced an agreement with TELEMUNDO for the production of the new show, “Ya Era Hora con Erika y Eduardo” [It’s About Time with Erika and Eduardo], hosted by renowned entertainers Erika de La Vega and Eduardo Videgaray. The new program, which also features the special participation of Boris Izaguirre, will premiere this coming Sunday, November 15th, at 10:00 PM Eastern / 9:00 PM Central.
Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.
With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.
LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.
Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.
Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.
Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.
It’s a common debate for businesses: Who should be responsible for corporate social media activities?
The XVIII edition of El Ojo de Iberoamérica, celebrated the best of regional and international communication industry.
Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.
Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.
Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 U.S. states.
There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.
By Gonzalo López Martí / LMMIAMI.
Companies today are struggling to keep up with consumer demands—there is a growing divide between what consumers expect and what brands deliver
Marketing efforts at “overperforming” companies are typically purpose-led, data-driven and consistent across touchpoints, according to initial results from the Insights2020 project being led by Millward Brown Vermeer.
The buying power of US Hispanics is growing, and mothers make up a huge chunk of these purchasing decisions. Holly Pavlika, senior vice president of marketing and content at Collective Bias, a company that connects brands and retailers to general market and Hispanic consumers through influencer-generated content, spoke to eMarketer’s Alison McCarthy about what marketers can do to best reach US Hispanic mothers.
According to the “2015 State of the User Experience” Report released by Limelight Networks, Inc., time spent online in the past year has dramatically increased—with 45 percent of respondents spending more than 15 hours a week on their laptop, tablet or phone.
