Article placement: Top News

Building a design-driven culture [INSIGHT]

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.

Where’s The Big Idea?

A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.

Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students [REPORT]

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

It’s Time For A Commerce Approach To Media

You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, at any time, from any touch point. This fundamental capability overrides the marketing funnel and reorders the priorities of media.

Jagermeister “Sin Igual” Campaign

Jägermeister announced the continuation of it’s first-ever campaign developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share.

Velez named Managing Director of (add)ventures in Miami

As managing director, strategy/creative, Velez will oversee the operations and staff of the Miami office while generating and nurturing new business leads and converting qualified leads to client partner relationships.

Modern Immigration Wave Brings 59 Million to U.S. [REPORT]

Asian immigrants are projected to make up a larger share of all immigrants, becoming the largest immigrant group by 2055 and making up 38% of the foreign-born population by 2065. (Hispanics will remain a larger share of the nation’s overall population.)

Too Latino or Not Latino Enough? [INSIGHT]

Being Mexican American is tough. Anglos jump all over you if you don’t speak English perfectly. Mexicans jump all over you if you don’t speak Spanish perfectly.  BY David R. Morse – President & CEO / New American Dimensions

Let The Blame Games Begin! [INSIGHT]

If we didn’t  already, now we know for sure that consumers don’t love our brands and ads so much. Apparently, they’re prepared to pay to ban intrusive and non-relevant advertising from their lives. People love the ability to block marketing efforts, whether it’s ad blocking for $2.99 or an ad-free subscription with Hulu, Netflix or Amazon.

Selfie Portrait: Instagram and Family Brands

Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.

Is market research still necessary in the age of social media? Part 1

By Gonzalo López Martí / LMMIAMI.COM

  • Once upon a time, strategic planners were market research experts with deep knowledge of consumer behavior, motivations and insights.
  • No wonder clients loved them.
  • They still love’em hard.
  • Sometimes more so than they do us creatives.
  • Kudos.
  • Well deserved.
  • Strategic planners managed to add credibility to creativity.
  • Of course, an awful lot of strategic planners are just psychobabbling creative wannabes.

2015’s States where Hispanics are Most Assimilated

In order to measure how well Hispanics have adapted to the American mainstream relative to where they live, WalletHub’s analysts compared the 50 states and the District of Columbia across 14 key metrics.

Reports of the Death of Broadcast Have Been Greatly Exaggerated [INSIGHT]

While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.

Mitsubishi Motors launches “Destino”

Mitsubishi Motors North America, Inc. and Grupo Gallegos announced the launch of a new advertising campaign that will specifically target US Hispanic consumers, titled “Destino,” which is Spanish for both destination and destiny.

How Your Reptile Brain Responds to Marketing

As the co-founder of SalesBrain, a neuromarketing agency, Patrick Renvoise has spent years helping global companies like Boeing, BMW and even NASA sell more and do more, by understanding the science of attention. We caught up with him in advance of his keynote at eMarketer Attention! 2015.

The Death Of The News Brand [INSIGHT]

If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the Internet, or the writing of ad-blocking code, but with the philosophy and construction of Web 2.0.

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