Top News – Page 527 – HispanicAd.com

Critical Differences In Digital Shopping Habits Between Age Groups [REPORT]

The report shows that younger adults, ages 18-34, are more likely to favor smartphones for retail activities than any other age group. While overall, consumers are more likely to purchase using a tablet (35%) than a smartphone (28%), this younger generation is more inclined to make purchases using their smartphones (43% vs. 35% on a tablet). In comparison, those 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41% vs. 35% general population).

Study Shows Three Holiday Shopper Archetypes [REPORT]

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research reveals different holiday shopper archetypes from data over the past three years and discusses the what, where and why of their shopping behaviors.

Off-the-record. Part 2. Dishing the dirt

By Gonzalo López Martí / LMMIAMI.COM

Last week I admitted I am a de facto mouthpiece for various professionals in our industry who, for a number of reasons, want their opinions to be known while obsessively keeping their identities out of the picture.
Yes, that’s the secret sauce: north of 50% of what I write is not strictly my opinion.
I get a lot of material from peers, colleagues, rivals, competitors and outright enemies.

Black Friday Shopper Survey [INFOGRAPHIC]

Multicultural shoppers are likely to spend up to 30% more than Non-Hispanic Whites on Black Friday.

Cross-Platform Marketing a Must-Have in 2016

Mobile service behemoth AT&T is all about connectivity, so it’s no surprise that the brand’s key campaign this summer was about staying connected on the road. Nick Bianchi, director of social media at AT&T, spoke with eMarketer’s Maria Minsker about why cross-platform messaging was central to the campaign’s success and how it will continue to drive the company’s strategy in 2016.

Bullying Awareness Week: why we need to stop cyberbullying now

With this in mind, UCSA in partnership with award-winning creatives Abe Garcia (Dieste), Daniel G Milan (Lopez Negrete NY) and Dario Campos (McGarryBowen SAT), and Shooters Films has launched a new campaign focused on cyberbullying.

Searching for Work in the Digital Era [REPORT]

A majority of U.S. adults (54%) have gone online to look for job information, 45% have applied for a job online, and job-seeking Americans are just as likely to have turned to the internet during their most recent employment search as to their personal or professional networks.

Cinelatino to transmit the 2nd Annual “Fénix Film Awards”

Cinelatino will air the event live from the “Teatro de la Ciudad Esperanza Iris” in Mexico City on Wednesday, November 25, at 9:30pm ET / 6:30pm PT. Cinelatino will bring viewers all the excitement from the red carpet with interviews and special commentary beginning at 8:30pm ET/ 5:30pm PT.

The Latin Explosion: A New America [WATCH IT]

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

The Unique Challenges of Surveying U.S. Latinos [REPORT]

But surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry. This report explores some the unique challenges currently facing survey researchers in reaching Hispanics and offers considerations on how to meet those challenges based on the research literature and our experiences in fielding the Pew Research Center’s National Survey of Latinos.

Who Is Multiracial? Depends on How You Ask” A Comparison of Six Survey Methods to Capture Racial Identity [REPORT]

In 2014, as Pew Research Center prepared to conduct the first major study of the views of multiracial Americans—a group that, according to the U.S. Census Bureau, is poised to triple by 2060—we faced a fundamental and unavoidable methodological challenge: how to define and measure the concept “multiracial” in a public opinion survey context.

To Procurement Or Not To Procurement

I have had the good fortune to work with both the marketing as well as the procurement disciplines in various roles, and to have been involved in some of the shaping of the two disciplines as a whole through work I have done with the World Federation of Advertisers. What all this has told me, unsurprisingly, is that there are good and bad decision-makers — and you will find them in marketing procurement teams as well as marketing departments.

Can Programmatic Solutions Help Solve Agencies’ Bandwidth Problem?

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

Off-the-record.