Nobody owns anything. Part 1
#content #intellectualproperty
- We all know the running phrase in Hollywood: nobody knows anything.
By Gonzalo López Martí / LMMIAMI.COM
Article placement: Top News
Multiracial in America – Proud, Diverse and Growing in Numbers [REPORT]
As America becomes more racially diverse and social taboos against interracial marriage fade, a new Pew Research Center survey finds that majorities of multiracial adults are proud of their mixed-race background (60%) and feel their racial heritage has made them more open to other cultures (59%).
An All-Too-Common Question In Pharma Marketing: What Is Holding Us Back?
Our information-seeking and health management behaviors are rapidly changing, offering many new ways for brands to engage with customers. We can no longer accept that “our regulated environment” is entirely to blame for our laggard adoption of new marketing tools. As stewards of change, and helping our clients define strategies, we have to address the recurring question, What is holding pharma back from truly embracing what is here today?
How CPG Advertisers Stack Up for Digital Video
Research indicates that consumer packaged goods (CPG) brands lead other industries when it comes to digital video ad impressions and views.
Three Stats To Know About Teens Today
When studying young consumers, we look at more than just Millennials overall. In order to understand the generation, we focus in on males, females, college students, parents, and more to understand the way that their behavior and preferences might vary. So of course our monthly surveys of young consumers include stats on teens as well—and we can tell you that there are definitely ways that they differ from their older peers. They have different taste in music. They text more.
So Many Apps, So Much More Time for Entertainment
Over the span of just a few years, the concept of app usage has transformed from a novelty to an essential part of the mobile user experience. With millions of apps now available and more being rolled out every day, there is an app for everyone, regardless of age, race or interest.
Majority Of Women Aspire To Hold Top Roles, Though Many Find It Difficult To See Themselves As Leaders [INSIGHT]
A majority of women aspire to hold top leadership and board roles, but often find it difficult to see themselves as leaders, according to the KPMG Women’s Leadership Study.
The Importance Of Vision In Leadership
What is “vision”? Simply put, it’s the common alignment of a group of people aiming for the same goal. Whether it’s sports or business, having a vision is the single most important thing to motivate a team of individuals. Without it, you have chaos and you can’t possibly succeed.
Teens Are More Entrepreneurial Than Ever; What Your Brand Can Do To Connect
When I was a teen, getting a job usually meant one thing: flipping burgers at a local fast-food chain. Today, teens are just as likely to launch their own businesses as to take an entry-level job.
Asian-American Buying Power Increased By More Than $50 Billion In One Year — Expected To Hit $1 Trillion By 2018
Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority.
ALMA will be assigned US Hispanic AOR responsibilities for Sprint
Coconut Grove, FL based ALMA is being assigned the US Hispanic strategic and creative responsibilities for Sprint.
Hispanic Shopper Spending highest in 3 Years [INFOGRAPHIC]
Univision Communications Inc. (UCI) released The Why? Behind The Buy™ U.S. Hispanic Shopper Study that provides valuable insights into U.S. Hispanic shopper behavior. As the U.S. Hispanic population grows, this report will help CPG companies and retailers develop marketing strategies to best attract and win with this important consumer segment.
Pharmaceutical Companies lag behind in Hispanic Targeted Ad Spending [INSIGHT]
According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained basically unchanged at 2.5 percent, which is significantly less than the national average of 8.5 percent.
For CPG, Mobile Promotions Push Targets to Store
The US consumer packaged goods (CPG) and consumer products industry will spend $2.33 billion on mobile advertising this year, representing 47.0% of digital ad spending in the industry, eMarketer estimates.
Zubi Advertising wins awards with Camisetrón for Ford
“Camisetrón”, a digital project developed by Zubi Advertising for Ford, has been nationally and internationally awarded for its creative quality and outstanding results, obtaining 4 Bronze Awards in the Digital Category at Clio Sports Awards (New York), El Sol de Iberoamérica Festival (Spain), Wave Festival (Brazil) and U.S.H. Idea Awards (Miami).
Ruiz named EVP of Strategy and Insights at Univision
Univision Communications Inc. (UCI) announced the promotion of Roberto Ruiz to executive vice president, Strategy and Insights, effective immediately.
Discovery Networks Latin America/U.S. Hispanic announce new Corporate leadership
Discovery Networks Latin America/U.S. Hispanic (DLA/USH), a division of Discovery Communications, announced tthe appointment of Allan Navarrete as General Manager (GM) and Angela Recio Sondon as the Vice President (VP) of Content for the company’s U.S. Hispanic division.
DDB LATINA’S IDEATHON : 48 hrs Seeking To Influence On A Global Problem
The 11th of June of the current year, the 22 offices that comprise the Latin region of DDB Worldwide (US Hispanic + Latin America + Spain) will connect all their talent to look for ideas to help solve the inequality that today’s women face.
Are Millennials Getting More Attention Than They Deserve?
I’m fascinated by the weekly deluge of studies and columns about the preferences and behaviors of the Millennials. While it is good to keep a pulse on future generations, I think that there is a lot of undue attention being thrust on this very small corner of the larger consumer picture. My caution is not one to ignore the Millennials but to realize that while there is a lot of noise in this area, much of the data stands contrary to the amount of attention.
The ANA and AEF Join Forces
This decision reflects the long-term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and, ultimately, attract the best talent to the industry. The ANA/AEF partnership will broaden the industry’s presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising’s role in culture, society, and the economy.
