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Is market research still necessary in the age of social media? Part 2

By Gonzalo López Martí / LMMIAMI.COM

  • Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
  • This is happening now.
  • A lot.
  • Social media is increasingly replacing market research in our line of business, whether we like it or not.
  • However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
  • That’s why social media is pretty fuzzy from a scientific POV.
  • Even fuzzier than those darned focus groups.

Millennials demand more from Brands In Live, Digital Music Experiences [INSIGHT]

Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.

Teens, Technology and Romantic Relationships [REPORT]

Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.

Both Head and Heart [REPORT]

“Both Head and Heart” looks at marketing strategies designed to broadly connect with diverse audiences and the subsequent emergence of “Total Market.”

Optimistic outlooks are highest among Black and Hispanic Americans

The roughly one in four Americans expecting the economy to improve in the coming year is all but unchanged from June (26%, vs. 25% in June). However, pessimism continues to grow, with three in ten Americans expecting the economy to get worse in that time (30%, up from 27% in June and 21% at the beginning of the year).

Hey, What About Metrics For Brand Marketers?

For decades, brand marketers have relied on survey-based methodologies to measure the effectiveness of their campaigns.  Survey-based measurement can certainly be executed correctly within a margin of error, but the results are heavily dependent upon sampling methods that pose a number of challenges:

Fernandez – VP Corporate Affairs at Cargill to be honored with HPRA Pioneer Award

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill was selected as the first-ever recipient of the Hispanic Public Relations Association (HPRA) National Pioneer of the Year Award. He will be recognized amongst colleagues during the 2015 HPRA National BRAVO Awards ceremony on October 8, 2015 at The New York Palace Hotel.

Fiore joins Fox Sports

Fernando Fiore makes his English-language debut next month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup.

“ARMIDA Y LA FLAKA” radio show in Los Angeles

Media Latino Communications (MLC) announced that its midday show, “El Pajarete con Armida y La Flaka” has been picked up by Entravision’s popular station “Jose” in Los Angeles, with multiple frequencies, KDLD 103.1 FM / KDLE 103.1 FM and KLYY 97.5 FM, in the largest radio market in the U.S. 

The 10 People you meet at Trade Shows

Today, let’s continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you’ll be equipped to survive and thrive at your next show.

Global Programmatic Ad Spend to Reach $37B by 2019 [REPORT]

Programmatic technologies are reshaping the way digital media inventory is bought and sold. They are now being used on a large scale in the US and in other advanced digital media markets. While other markets are lagging behind the adoption curve, the programmatic phenomenon is global and irreversible.

Hispanic Attitudes toward Work and Money

The EOSS is a research study of consumers with diverse backgrounds to better understand how Americans define happiness, success and financial accomplishment in their lives. The first phase of results reveal important findings on Hispanic attitudes.

Digital Video World [REPORT]

The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence released “The IAB State of the Digital Video World,” a report that affirms the vital role that both mobile and programmatic play in digital video advertising around the world.

Building a design-driven culture [INSIGHT]

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.

Where’s The Big Idea?

A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.

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