Transform Research into Revenue [REPORT]
Facing growing pressure to innovate better, more and more C-level executives are scrutinizing their consumer research investments and asking some really tough questions
Article placement: Top News
How Millennials Use Technology to Get News: Differences by Race and Ethnicity [REPORT]
This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.
Paradigm Shift: New Cultural Methodology Helps Drive Media Effectiveness for Marketers, Politicians, and Communities Targeting U.S. Latinos [LIVE STREAM TODAY]
A new study featured in The Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S.
Influencelebs: gold mine & minefield. – Part 1
By Gonzalo López Martí LMMIAMI.COM
- Jared Fogle pleaded guilty to possession of child pornography and soliciting the services of underage prostitutes.
- Or something along those lines.
- He allegedly was using his foundation for such purposes.
- He had been touring schools across the country for years lecturing children (!) about healthy eating & healthy living.
- He was, in a way, the de facto leader of a child sexual abuse ring.
- With the media clout and deep pockets given him by a national fast food chain. !!!!!!!!
IN THE EYE OF THE STORM: Migration, Climate Change and Organized Violence In Central America
Central American “Eco-Migrantes” Expected To Increase the Foreign-born Population Of Hispanics In the United States. By Martin Vega, Senior Strategic Planner and Researcher / d expósito & Partners
Impact of Predictive Analytics on Advocacy-Based Social Media Marketing [INSIGHT]
Social media brand advocates can have a powerful influence on the purchase decisions of others, which makes it a promising tactic for companies to nurture them. Predictive analytics software can provide the necessary data to help companies locate the right influencers and craft engaging content that turns them into brand advocates.
Measuring Devices no Substitute for Measuring People
The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.
Less than 1% of Shoppers Drive Sales Volume for the typical New CPG Product [REPORT]
In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent.
Business needs to reset its purpose to attract Millennials
Business should focus on people and purpose, not just products and profits in the 21st century according to Deloitte Touche Tohmatsu Limited’s (Deloitte Global) fourth annual Millennial Survey. This and other findings from the survey suggest businesses, particularly in developed markets, will need to make significant changes to attract and retain the future workforce.
Small and Medium Markets are Vibrant Radio Marketplaces [REPORT]
According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!
Embrace Organizational Change To Adopt New Marketing Technology
Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.
Oops! Do You Regret Social Posts?
eMarketer estimates that this year, there will be 180.3 million social network users in the US, equating to nearly seven in 10 internet users and 56.1% of the country’s total population.
Marketers struggle to Unify Content and Commerce, not realizing Full Value of Customer Interactions
Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience.
iHeartRadio Fiesta Latina – – – Miami
iHeartMedia announced the lineup for its iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. Jennifer Lopez, Don Omar, Marco Antonio Solis, Prince Royce, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull will perform live at AmericanAirlines Arena in Miami.
Horizon Media launches Canvas Worldwide
Horizon Media announced the launch of a second stand-alone media agency network, Canvas Worldwide. The new media agency network, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, will officially launch in September 2015.
The Multicultural Economy: 2015 Mid-year [REPORT]
As part of SSG’s series, we bring deep analysis & insights on economic & growth indicators pointing at Total Market opportunities where Multicultural, Millennial & Gen Z advantages increasingly impact marketers’ overall success.
2015 to 2016 Political Advertising Outlook [REPORT]
Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.
Home Entertainment Consumer Trends—Digital Transition [REPORT]
With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment.
Marriott International shares #LoveTravels Stories from Latino Entertainers
Marriott International’s #LoveTravels campaign is launching a new portrait and video series featuring recognized Latino influencers Diane Guerrero (Jane the Virgin), Diego Boneta (Scream Queens), and Boyce Avenue (YouTube music sensation).
“Total Market” – Still Misunderstood By Marketers
I just spent three days at the Multicultural Retail 360 Summit in Anaheim, California where I was invited to MC for a day. A new and fun experience for me! The conference agenda was solid and the speakers were great! But here’s the thing that caught my attention. Total Market is still a misunderstood concept. By Terry Soto is President and CEO of About Marketing Solutions, Inc.
