Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
The study examines the unique attitudes, perceptions and behaviors of different Millennial segments, including the young Millennial, mature Millennial, Millennial female, Millennial male, affluent Millennial and Millennial mom.
Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.
Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.
Bestowed by the Government of Mexico to a leader outside of said country, the Ohtli celebrates the recipient’s commitment to lifting the Mexican or Latino community, along with their vision and impact.
It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.
The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.
How has the way we work and, more importantly, the way we play changed?
The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.
The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.
The report found that, as consumers’ media palate ebbs and flows throughout the day, so too does the share of consumers’ time on these different devices.
For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA.
In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG brands much smaller than Coke are acknowledging the value of building a customer loyalty program, desiring both the incremental revenue and an increased lifetime value loyalty programs promise to deliver.
By Gonzalo López Martí / LMMIAMI.COM
Santa Cruz Communications has been selected by TELEMUNDO as the agency or record for the first edition of the “Latin American Music Awards,” the Latin version of the renowned “American Music Awards” (AMAs).
NBCUniversal named Cesar Conde to the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. NBCUniversal Telemundo Enterprises, which is being added to his responsibilities, includes the Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde begins October 12 and will continue to report to Steve Burke, CEO, NBCUniversal.
Despite all the additional resources in navigators that were deployed in the last open enrollment and even though major health insurers quadrupled their Hispanic-dedicated media allocation from 3% in 2010 to 14% in 2014, a new analysis by ethnicity performed by Santiago Solutions Group (SSG) revealed that the Hispanic enrollment rate still trailed far behind that of any other group even in the best performing states.
A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers’ 2015 Multicultural Excellence Awards.
Connectivity and automation are more and more a part of today’s cars, from vehicles that offer dashboard interfaces for accessing email to those that parallel park all on their own. And as customers’ expectations for these features grow—along with their willingness to pay—so will the value pool that’s being created. The big question? Exactly which players along the automotive value chain will reap the rewards. by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee, and Matthias Kässer
The concern on Wall Street is that increasing numbers of subscribers are ‘“cord-cutting” – abandoning cable altogether or opting for slimmer channel packages in favor of subscription video-on-demand (SVOD) platforms such as Netflix, Amazon Prime and Hulu Plus. Investors also are worried that media companies aren’t earning enough from SVOD platforms to compensate. Reliable measurement of those platforms is needed to determine whether that’s true. By Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights
