Article placement: Top News

The Pressure Is On for Mothers on Social Media

Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.

Mommy Blogging: Giving Up Or Growing Up?

Earlier this year, Heather Armstrong, the so-called Queen of the Mommy Bloggers, announced that she had begun to shift her attention away from blogging. The challenges of the job – from aggressive publishing schedules to demanding advertising contracts to concerns about her family’s safety – were resulting in what she called “a dangerous level of exhaustion and dissatisfaction.”  

Cash isn’t king

Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by the Incentive Marketing Association (IMA).

2015 Top 50 Latin American Brands [REPORTS]

Millward Brown and WPP released  the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).

Mercedes named SVP Corporate Communications at Univision

Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.

Media2020: Five Marketing (Pipe)Dreams

It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.

2015 U.S. Mobile App [Report]

The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.

Ad Execs Suffer Low Morale

The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.

Hispanic Women are Taking Charge among the Fastest-Growing Homebuying Demographic

The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.

How Has Social Media Changed Loyalty Programs For CPG Brands?

In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG brands much smaller than Coke are acknowledging the value of building a customer loyalty program, desiring both the incremental revenue and an increased lifetime value loyalty programs promise to deliver.

I confess: grudges, jealousy & salesmanship in adland. Part 3

By Gonzalo López Martí / LMMIAMI.COM

  • See (confession alert) despite the fact that I am a creative by trade, I’ve always felt it is media people who deserve the title of true movers & shakers of our industry.
  • They handle the big bucks, ‘nuff said.
  • Unfortunately, media folks seem to be either too low key or too flat-footed at glamourizing their job description and sheepishly allow creatives to be the rock stars of our racket.
  • Maybe media folks just want to keep a low profile.
  • Last time a media exec opened his mouth a big storm ensued.

Conde named Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises

NBCUniversal named Cesar Conde to the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.  NBCUniversal Telemundo Enterprises, which is being added to his responsibilities, includes the Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde begins October 12 and will continue to report to Steve Burke, CEO, NBCUniversal.

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