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When it Comes to Long-Term Ad Effectiveness, Know Your Numbers

In today’s fast-paced world, it’s no surprise that many of us are quick to seek out immediate gratification in our daily lives. From a marketing perspective, particularly as digital media engage with us in an ultra-real-time fashion, it’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.

Geller named EVP Network Sales and Digital at Azteca America

Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.

Messianu to Preside over Jury at El Tercer Ojo Integrated Campaigns & Idea Latina Para El Mundo

Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, part of DDB Latina’s Group in the U.S., will Preside over the Awards at El Tercer Ojo, El Ojo Integrated Campaigns and Idea Latina para el Mundo in the XVIII Edition of El Ojo de Iberoamérica. The Festival, which Honors the Region’s Best Creativity, Will Take Place this November 4th, 5th and 6th at the Buenos Aires Hilton Hotel.

CPG Marketers make room for Gen Z

Generation Z has officially entered the workforce.If you’ve previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.

Value the elusive ‘Event Enthusiast’

Early in my career, my group was tasked with the development and implementation of a plan to increase ticket sales for a major annual sporting event that drew reasonable attendance with little marketing effort or expenditure. After much internal discussion and preliminary analysis of prior years’ sales, we developed a planning mechanism that remains a part of our strategic arsenal, to this day. Simply articulated, we created an exhaustive list of potential elements of the marketing/promotional/media mix, as rows down a spreadsheet. We then listed potential target segments as columns.

I confess: grudges, jealousy & salesmanship in adland. [Part 1]

By Gonzalo López Martí / LMMIAMI.COM

  • The marketing racket is rife with jealousy.
  • Turf wars are the order of the day among the various players in charge of the ever-increasing scope of day2day tasks a marketing rollout demands.
  • For instance: it’s a known fact that direct marketing folks hold a massive grudge against them advertising blowhards.
  • Why?

Machado out at Commonground/MGS

Industry insiders have stated that Manuel E. Machado, CEO and co-founder of MGSCOMM is no longer involved in the day-to-day of Common Ground / MGS.

Most Millennials Resist the ‘Millennial’ Label [REPORT]

Millennials will soon become the nation’s largest living generation. They already have surpassed Generation X to make up the largest share of the U.S. workforce.Millennials Less Likely Than Boomers, Gen X to Embrace Generational Label

3 Things TV Networks Must Do This Fall

TV networks haven’t had the easiest summer. Ratings haven’t been great, though some, like HGTV and Discovery, have done pretty well. The upfront was not as strong as hoped, though rumors are that scatter sales are going pretty well. Finally, Wall Street has been particularly tough on TV companies and is now concerned that carriage fees from cable and satellite companies are going to go into a decline sooner than most had thought.

Data Drives Programmatic Advertising In-House and Draws Publishers Together

Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.

Businesses owned by women, minorities lag in revenue share

Businesses Owned by Women, Minorities Lag in Share of RevenueWomen, blacks, Asians and Hispanics have built up substantial positions as business owners in several sectors of the U.S. economy. But based on revenue, those businesses are on average considerably smaller than white- or male-owned firms, according to a Pew Research Center analysis of recently released data from the U.S. Census Bureau.  By Drew DeSilver

Innovation Comes From Inspiration — And No Computer Has EVER Been Inspired

Inspiration is driven through the marriage of emotion and hypothesis—and to date, computers are not capable of either one (at least not in the real world–they certainly do in the movies).   That’s why the age-old debate over “art vs. science” can never be won in advertising or marketing.  Both sides are necessary for success.

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