Despite all the additional resources in navigators that were deployed in the last open enrollment and even though major health insurers quadrupled their Hispanic-dedicated media allocation from 3% in 2010 to 14% in 2014, a new analysis by ethnicity performed by Santiago Solutions Group (SSG) revealed that the Hispanic enrollment rate still trailed far behind that of any other group even in the best performing states.
A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers’ 2015 Multicultural Excellence Awards.
Connectivity and automation are more and more a part of today’s cars, from vehicles that offer dashboard interfaces for accessing email to those that parallel park all on their own. And as customers’ expectations for these features grow—along with their willingness to pay—so will the value pool that’s being created. The big question? Exactly which players along the automotive value chain will reap the rewards. by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee, and Matthias Kässer
The concern on Wall Street is that increasing numbers of subscribers are ‘“cord-cutting” – abandoning cable altogether or opting for slimmer channel packages in favor of subscription video-on-demand (SVOD) platforms such as Netflix, Amazon Prime and Hulu Plus. Investors also are worried that media companies aren’t earning enough from SVOD platforms to compensate. Reliable measurement of those platforms is needed to determine whether that’s true. By Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights
Technorati, which provides publisher side solutions that bring parity to programmatic advertising and improve performances across revenue partnerships, today revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression.
Total media ad investments will rise faster in Latin America than in any other region worldwide through 2019, according to the latest eMarketer forecast of ad spending around the world.
A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.
The IAB Technology Laboratory has introduced a revision to the “IAB Digital Video In-Stream Ad Format Guidelines and Best Practices” for public comment, an upgrade that will allow digital video in-stream ads to render beautifully across high-definition screens of all sizes.
Market Track found that more than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on. And when commercials do spur viewers to act, digital research is far and away the most common response. Another 17% research items in-store.
The oldest members of Gen Z are still in college, and most haven’t had more serious employment than summer jobs. Yet, the next generation is already on employers’ radars. They might be planning ahead and thinking about how they will work with Gen Z because they had such a difficult time adapting to Gen Y.
This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence.
República unveiled “Stand Stronger,” Citizenship Awareness Campaign, a comprehensive campaign designed to encourage the 8.8 million eligible lawful permanent residents to apply for and obtain U.S. citizenship.
Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to $38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent.
The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.
The new campaign materials were created pro bono by Casanova and Misterface and include English and Spanish radio, print, outdoor and web banner ads.
NBCUniversal Hispanic Group’s Fluency Productions announced Samsung and Toyota will support the release of its next feature film, the highly anticipated English-language sci-fi thriller REVERSION.
Organic, locally sourced, natural, sustainable, Non-GMO, fresh, and socially responsible are all macro food trends that resonate loudly with consumers under 35, and Hispanics are no exception. By Terry Soto is President and CEO of About Marketing Solutions, Inc.
The nation’s Hispanic population has long been characterized by its immigrant roots. But as immigration from Latin America slows, the immigrant share among each of the nation’s Hispanic origin groups is in decline, according to a new Pew Research Center analysis of U.S. Census Bureau data. By Gustavo López and Eileen Patten
In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.
It has already become a classic and as every classic, it is attended with anxiety. The agency Santa Clara and the production company O2 have just released the new advertising campaign for the edition 2015 of El Ojo de Iberoamérica that has an action story as main character, or better said a completely original wrestler.
