Brand Cohesion [INSIGHT]
Is Brand Cohesion our future marketing currency? We are in the middle of a global brand marketing crisis
Article placement: Top News
Transparency and Fairness in the Music Industry [REPORT & INFOGRAPHIC]
Originating under BerkleeICE’s Rethink Music initiative and entitled “Fair Music: Transparency and Money Flows in the Music Industry,” the report is the culmination of a year-long examination of the $45 billion global music business and explores the underlying challenges within the current compensation structure while proposing solutions to improve licensing, revenue transparency and cash flow for musicians.
Alma Produces “A Little Lovin’” Mini-Musical as Branded Content for U.S.H. Megabrand
If you caught Premios Juventud, you might have seen a trailer for a new musical starring Leslie Grace and directed by award-winning Daniel “Cloud” Campos. At first glance it looked like the preview to a new Latino movie, or maybe the Hispanic “Glee,” but the world’s first bachata musical was actually a branded content initiative on UnPoquitoDeLovin.com produced by McDondald’s Hispanic AOR, Alma.
Hispanic Population relies on Foodservice [INFOGRAPHIC]
By 2060, Hispanics are expected to make up nearly 30 percent of the total U.S. population. As this demographic grows, so too will its impact on the foodservice industry.
AHAA Study: Hispanic Percentage of Ad Dollars Rises To Nearly 11%
If you believe AHAA, the Hispanic market is on fire. Total U.S. Hispanic advertising dollars from Consumer Packaged Goods (CPG) companies and retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/retailers. By Adam Jacobson
Black child poverty rate holds steady, even as other groups see declines
The share of American children living in poverty has declined slightly since 2010 as the nation’s economy has improved. But the poverty rate has changed little for black children, the group most likely to be living in poverty, according to a new Pew Research Center analysis of Census Bureau data.
Univision announces sponsors of “2015 Premios Juventude’
Univision Communications Inc.y announced Chevrolet, COVERGIRL, Dodge, Dr Pepper, MARVEL ANT-MAN, McDonald’s, Nissan North America, State Farm®, Sony Pictures Entertainment’s HOTEL TRANSYLVANIA 2, Target, T-Mobile and Verizon as the official sponsors of the 12th annual “Premios Juventud” (Youth Awards). The 2015 “Premios Juventud” awards ceremony, which will feature customized marketing integrations by COVERGIRL, Dr Pepper, the upcoming film HOTEL TRANSYLVANIA 2, McDonald’s, Target and T-Mobile, will air on the Univision Network, LIVE from the BankUnited Center at the University of Miami, on Thursday, July 16, 2015 at 8 p.m. ET/PT (7 p.m. Central).
Telemundo and NBC Universo announced 2015 Liga MX Telecast schedule
TELEMUNDO and NBC UNIVERSO announced they will be telecasting live 17 exciting Liga MX matches in Spanish to soccer fans across the U.S. starting Sat., July 25, through Sat., Nov. 21, 2015.
MEC Bravo Rebrands as MEC Multicultural
MEC announced the rebranding of MEC Bravo to MEC Multicultural to reflect the agency’s expansion into broader consumer segments.
FOX International Channels sells off interest in MundoFox
FOX International Channels (FIC) announced that FIC has sold its interest in U.S. Spanish language broadcast network MundoFox to its joint-venture partner RCN Television Group (RCN).
Getting a sharper picture of social media’s influence [INSIGHT]
New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.
3 Ways Entertainment Marketers Can Better Engage Their Fans On Social Media
Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.
Mobile Messes Up Viewability Measurement
Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing.
Hispanic First-Time Home Buyers Ready to Move the Market
Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released by TD Bank.
Puerto Rico’s losses are not just economic, but in people, too
Puerto Rico is not just dealing with an economic crisis. In a trend that is both a consequence of and contributor to its financial woes, the island’s population is also declining at a clip not seen in more than 60 years. By Jens Manuel Krogstad, Mark Hugo Lopez and Drew DeSilver
‘Mestizo’ and ‘mulatto’: Mixed-race identities among U.S. Hispanics
A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian. By Ana Gonzalez-Barrera
Live TV Viewing Is Dying By A Thousand Paper Cuts
The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.
Multichannel Networks and Branded Content: The Good, the Bad and the Future
Multichannel networks (MCNs) have become a vital link between content creators and video platforms, in particular YouTube.
Bad advertising? No advertising? No problem. Part 3.
By Gonzalo López Martí LMMIAMI.COM
- How come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
- In other words: it is not unusual for bad advertising to work as well or even better than good advertising.
Understanding the Power of a Brand Name [REPORT]
A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.
