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Total Media Ad Spending Growth Slows Worldwide

In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

U.S. Hispanics Are Super Mobile, Super Consumers [INSIGHT]

When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.

Multicultural Firms Are Fueling New Boom of U.S. Businesses [INFOGRAPHIC]

3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services.

‘Transformer in chief’: The new chief digital officer [INSIGHT]

In the alphabet soup that is today’s crowded C-suite, few roles attract as much attention as that of the chief digital officer, or CDO. While the position isn’t exactly new, what’s required of the average CDO is.  By Tuck Rickards, Kate Smaje, and Vik Sohoni

Cross-Channel Engagement: The Next Big Thing In CPG

As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.

I confess: grudges, jealousy & salesmanship in adland. Part 2

By Gonzalo López Martí         LMMIAMI.COM

  • Whether we like it or not, traditional Madison Avenue animals still have a ways to gain the client’s ear.
  • Mad Ave still manages to connive clients and co-opt talent, luring them into the swanky yet sinking traditional advertising ship.
  • It happens to folks like me all the time, who’s career in the business has transitioned from traditional to digital.
  • The more I try to get away from Madison Avenue and delve into new, more thrilling & promising marketing fields, the more it pulls me back in.
  • They have that certain je ne sais quoi.

Mobile advertising to overtake newspapers in 2016

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

Class of 2025 expected to be the biggest, most diverse ever

That’s because in 2007 U.S. births surpassed 4.3 million – a feat not seen since 1957, when college enrollment was less common. Based on trends today, demographers can make certain assumptions about what share of those children will eventually graduate from high school and go on to college.

Consumers Are in a Crisis of Attention

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford is an advocate for people who want to “take back” their attention—and given the consumer interest in ad-blocking software and digital detox retreats, we thought his perspective would be especially relevant for eMarketer Attention! 2015.

Super Size Me: Large Screen Mobile sees Growth [REPORT]

It’s no secret that in some tech circles the smaller the screen, the cooler the consumer seems to be. With over 36% of wearable tech users between the ages of 25-34 years old, these oft-diminutive tech accessories that can fit snug on a wrist and monitor everything from health to home invasions certainly have found a place in the literal hearts and minds of its bearers.

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