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I confess: grudges, jealousy & salesmanship in adland. Part 2

By Gonzalo López Martí         LMMIAMI.COM

  • Whether we like it or not, traditional Madison Avenue animals still have a ways to gain the client’s ear.
  • Mad Ave still manages to connive clients and co-opt talent, luring them into the swanky yet sinking traditional advertising ship.
  • It happens to folks like me all the time, who’s career in the business has transitioned from traditional to digital.
  • The more I try to get away from Madison Avenue and delve into new, more thrilling & promising marketing fields, the more it pulls me back in.
  • They have that certain je ne sais quoi.

Mobile advertising to overtake newspapers in 2016

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

Class of 2025 expected to be the biggest, most diverse ever

That’s because in 2007 U.S. births surpassed 4.3 million – a feat not seen since 1957, when college enrollment was less common. Based on trends today, demographers can make certain assumptions about what share of those children will eventually graduate from high school and go on to college.

Consumers Are in a Crisis of Attention

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford is an advocate for people who want to “take back” their attention—and given the consumer interest in ad-blocking software and digital detox retreats, we thought his perspective would be especially relevant for eMarketer Attention! 2015.

Super Size Me: Large Screen Mobile sees Growth [REPORT]

It’s no secret that in some tech circles the smaller the screen, the cooler the consumer seems to be. With over 36% of wearable tech users between the ages of 25-34 years old, these oft-diminutive tech accessories that can fit snug on a wrist and monitor everything from health to home invasions certainly have found a place in the literal hearts and minds of its bearers.

A Window Into The Future Of The Web

The Web is changing. It’s becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this create?

Where Can You Find the Internet of Things?

The internet of things (IoT) is all around us—or at least, it will be soon. For now, many industries are focused on internal applications like inventory tracking. The travel and hospitality industries are, along with a few others, leading the way on consumer-facing IoT usage.

Closing the Mobile Attribution Gap

Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future.

Purchasing Power of Women [REPORT]

Women handle the bulk of purchasing decisions for everyday items like groceries and clothing — even for those items targeted at men. In fact, 50% of products marketed to men are actually purchased by women. That’s why items for men are often marketed with women in mind, as well. In addition to being responsible for most of the day-to-day purchases, women are also heading up or influential in large ticket purchases like cars, homes and appliances.

How Companies are Putting Advertising Process Control to Work [INSIGHT]

Advertising is inherently a creative process, and creativity is often associated with a free-form approach to the development of ideas and concepts. The implementation of those ideas, however, should not be free form. In fact, research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.

When it Comes to Long-Term Ad Effectiveness, Know Your Numbers

In today’s fast-paced world, it’s no surprise that many of us are quick to seek out immediate gratification in our daily lives. From a marketing perspective, particularly as digital media engage with us in an ultra-real-time fashion, it’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.

Geller named EVP Network Sales and Digital at Azteca America

Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.

Messianu to Preside over Jury at El Tercer Ojo Integrated Campaigns & Idea Latina Para El Mundo

Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, part of DDB Latina’s Group in the U.S., will Preside over the Awards at El Tercer Ojo, El Ojo Integrated Campaigns and Idea Latina para el Mundo in the XVIII Edition of El Ojo de Iberoamérica. The Festival, which Honors the Region’s Best Creativity, Will Take Place this November 4th, 5th and 6th at the Buenos Aires Hilton Hotel.

CPG Marketers make room for Gen Z

Generation Z has officially entered the workforce.If you’ve previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.

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