The Oligopoly Response to Media Fragmentation

For all the talk of fragmentation in media, isn’t it funny how similar the digital media business is to the old TV business?  Take a second and think about it from the perspective of a mainstream advertiser.

The Importance Of Third-Party Measurement

In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when old Archibald Crossley started calling folks to see what they listened to on the radio the prior day. Third-party research — especially audited, accredited third-party research— has always ignited whatever ad market the research served. For example, the early history of television in the United States and the history of the Nielsen ratings are inextricably intertwined.

What Life Sciences Marketers can learn from Hollywood about Buying Consulting and Agency Services

Recently, TheNew York Times published an article headlined, “What Hollywood Can Teach Us About the Future of Work.” In it, the author marvels at the “Hollywood model” of work: where ad hoc teams carry out large and complex projects, requiring diverse talents with complementary skills. Per the article: “A project is identified; a team [of contractors] is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands.”

Entravision extends “LM Show.com” and expands markets

Entravision Communications Corporation announced that its hit afternoon celebrity and entertainment news program, LM Show.com, has expanded to nine new markets:  Denver, Colorado; El Centro, California–Yuma, Arizona; Modesto, Palm Springs and Sacramento, California; El Paso and McAllen, Texas; Phoenix, Arizona; and Las Vegas, Nevada. In addition to growing its geographic scope, LM Show.com will now air on Entravision’s just launched Super Estrella stations in: Las Vegas, Nevada; Denver, Colorado; Modesto-Stockton, California and the José network.

Internet use to drive 1.4% increase in media consumption in 2015

According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in internet use, which will increase by 11.8%.

Social Promotions Boost Event Awareness

Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.

FIFA Women’s World Cup Canada 2015 on Telemundo and NBC Universo

TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.

Know thy frenemy. Part 2 of 3. Death of Don Draper.

By Gonzalo López Martí  –  LMMIAMI.COM

  • What kind of innovation can come out of an organization that buries its talent under layers of hierarchy, paperwork, processes and reporting duties?
  • So you are a writer, an art director, a designer, a web dev?
  • You spend 10 hours a day in a cubicle working for a multinational corporation?
  • And you call yourself a creative?

Univision Digital joins MIT Media Lab

Univision Digital, the digital division of Univision Communications Inc. (UCI) announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab to explore cutting-edge technologies for news and information in the digital space.

Hispanics Make Social a Crucial Part of Digital Lives

While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics. It’s not that they overindex as users of social networks across the board, but rather that social networking plays a distinct role in their digital activity, according to a new eMarketer report, “US Hispanics: What’s … Read more

FIFA Corruption Case: How Will It Impact U.S. Networks, Marketers?

One of the world’s biggest sports marketing machines — FIFA, the worldwide organizing body for global soccer sports play — has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.

Hispanic Home Ownership Gap

Between now and 2020, roughly four out of every 10 new households that form in the U.S. will be headed by someone of Hispanic descent – more than any other single racial or ethnic group. The Hispanic demographic will be a key driver of home rental and purchasing activity in the next several years, and this will have important implications for the housing sector. Hispanics aspire to home ownership, and the majority of Hispanic movers want to purchase when they move. But a new report from The Demand Institute finds that many Hispanic households will struggle to achieve the dream of home ownership in the next five years because they lack the down payment, income or credit to follow through on their plans.

New Era Challenges to Growth [INSIGHT]

Challenges to growth are nothing new. But these challenges are now changing with shifts in culture. We have now entered a “post-ownership age”, with rapidly changing consumer behaviours and attitudes. Consumers’ perception of needs have transformed as the burden of ownership has developed in response to the recession. People see ownership as adding layers of responsibility and worry to their already busy lives.

Delve Behind the Data to Understand the Economic Power of US Hispanics

The rapid growth in the US Hispanic population has made the demographic increasingly important to retailers. Carlos Garcia, senior vice president of multicultural at GfK Media, spoke with eMarketer’s Lisa Barron about the importance of getting the message right and understanding the culture well enough to do so.  Carlos Garcia – Senior Vice President, Multicultural / GfK Media

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