Mobile Messes Up Viewability Measurement
Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing.
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Hispanic First-Time Home Buyers Ready to Move the Market
Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released by TD Bank.
Puerto Rico’s losses are not just economic, but in people, too
Puerto Rico is not just dealing with an economic crisis. In a trend that is both a consequence of and contributor to its financial woes, the island’s population is also declining at a clip not seen in more than 60 years. By Jens Manuel Krogstad, Mark Hugo Lopez and Drew DeSilver
‘Mestizo’ and ‘mulatto’: Mixed-race identities among U.S. Hispanics
A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian. By Ana Gonzalez-Barrera
Live TV Viewing Is Dying By A Thousand Paper Cuts
The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.
Multichannel Networks and Branded Content: The Good, the Bad and the Future
Multichannel networks (MCNs) have become a vital link between content creators and video platforms, in particular YouTube.
Bad advertising? No advertising? No problem. Part 3.
By Gonzalo López Martí LMMIAMI.COM
- How come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
- In other words: it is not unusual for bad advertising to work as well or even better than good advertising.
Understanding the Power of a Brand Name [REPORT]
A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.
Recognizing Millennial Men’s Adaptability Key for Brands
Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.
The Evolving Digital Lifestyle Of The Mobile Consumer [REPORT]
BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.
The Millennial Mandate: How ‘Generation Y’ Behavior is Shaping Healthcare Marketing Strategy
Millennials are the most coveted demographic target group today among healthcare marketers.
Is Work-Life Balance a Full-Time Job for Working Mothers?
Though the Great Recession’s sluggish job market pushed some mothers into stay-at-home status, a large majority are in the workforce.
A Global Middle Class Is More Promise than Reality [REPORT]
The first decade of this century witnessed an historic reduction in global poverty and a near doubling of the number of people who could be considered middle income. But the emergence of a truly global middle class is still more promise than reality.
Marketers Pair Up with Influencers—and It Works
Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.
Pan Am Games Opening Ceremony on ESPN and ESPN Deportes
ESPN and ESPN Deportes kicks off their exclusive, multiplatform coverage of the 2015 Pan American Games with Opening Ceremony LIVE from Toronto, Friday, July 10 at 7:30 p.m. ET. with Jose Ramon Fernandez, David Failteson, Carolina Guillen and Fernando Palomo onsite.
Goooal! What We Can Learn From The Most-watched Soccer Match In U.S. History
Sunday’s Women’s World Cup championship’s stunning 5-2 win over Japan was a trill to watch.
Are Sports Meeting Your Objectives?
As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.
Bromley to close and Ernest has a new goal
Now, one of the “godfathers” of Hispanic marketing is taking a new turn. Set on earning his PhD in consumer behavior, he’s closing the doors to the San Antonio based agency.
Back to the Future: Perspectives on ‘Thriving in 2020’
In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series. At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?” The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen. I had the opportunity to moderate the discussion and thought I would share a few takeaways. By Chris Louie, SVP Product Leadership
4 in 10 TV Viewers are “Digital Enthusiasts” [REPORT]
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.
