Marketers Pair Up with Influencers—and It Works
Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.
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Pan Am Games Opening Ceremony on ESPN and ESPN Deportes
ESPN and ESPN Deportes kicks off their exclusive, multiplatform coverage of the 2015 Pan American Games with Opening Ceremony LIVE from Toronto, Friday, July 10 at 7:30 p.m. ET. with Jose Ramon Fernandez, David Failteson, Carolina Guillen and Fernando Palomo onsite.
Goooal! What We Can Learn From The Most-watched Soccer Match In U.S. History
Sunday’s Women’s World Cup championship’s stunning 5-2 win over Japan was a trill to watch.
Are Sports Meeting Your Objectives?
As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.
Bromley to close and Ernest has a new goal
Now, one of the “godfathers” of Hispanic marketing is taking a new turn. Set on earning his PhD in consumer behavior, he’s closing the doors to the San Antonio based agency.
Back to the Future: Perspectives on ‘Thriving in 2020’
In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series. At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?” The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen. I had the opportunity to moderate the discussion and thought I would share a few takeaways. By Chris Louie, SVP Product Leadership
4 in 10 TV Viewers are “Digital Enthusiasts” [REPORT]
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.
The ‘Year Of Mobile’ Has Come And Gone
For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept. “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.
Miller Lite launches Conciertos Originales in Miami
Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami.
Sony Pictures Television to acquire majority stake in IMS Internet Media Services
Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s ad sales and media buying firms in the digital space.
Carnival Corporation granted U.S. Approval for Travel to Cuba
Carnival Corporation announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to Cuba.
Millennials And Video: How To Engage The New Type Of Viewer
As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace.
Azteca America launches “Fuerza Ford”
Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.
Univision Deportes announces TV Everywhere campaign offering streaming of CONCACAF Gold Cup
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.
The American Association of Advertising Agencies issues New Best Practice Guidelines t’o Transform’ Compensation Model [REPORT]
The American Association of Advertising Agencies (4A’s) issued a survey report on the subject of agency labor billing rates along with a corresponding position paper containing new best practice guidelines for agency compensation.
The Self-Fulfilling Digital Media Ecosystem
“If you build it, they will come” is an iconic movie sentence from the equally iconic “Field of Dreams.” It has been used in many a business presentation, especially in the early days of digital. Initially, digital believers used it to try and convince digital skeptics that all a marketer needed to do was build a website that consumers would then flock to, creating commercial nirvana for said business. Later on, social media prophets would use the magic sentence to extoll the virtues of fans and likes in social media.
Bad advertising? No advertising? No problem. Part 2.
By Gonzalo López Martí LMMIAMI.COM
- I’ve been receiving an unexpected amount of fanmail since my rant last week so the topic is back by popular demand.
- If you are one of the few marketing &/or advertising professionals in the planet who did not read my previous column, lemme ‘splain a little more in depth what the premise was: it is not unusual for bad advertising to work as well or even better than good advertising.
- Or, to frame it from a different angle, how come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
#TotalMarketTalk – Jose Villa, Founder & President, Sensis
Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis.
Using Spanish Content to Give Your English Content Marketing More Legs
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it.
2015 Digital & Media Predictions [REPORT]
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently in 2015.
