With On Your Feet!, her life-based sizzling musical on Broadway, and as vibrant as ever, international Latino superstar Gloria Estefan was honored in New York last night by another American icon: McDonald’s.
The ANA (Association of National Advertisers) has selected K2 Intelligence, an assessment, compliance, and cyber-defense services firm, and Ebiquity/FirmDecisions, a marketing-performance optimization company, to lead discovery and fact-finding efforts into media transparency issues, including rebates. Among other key priorities is demystifying the landscape, which is critical to developing longer-term transparent business practices.
Technology in many forms has shaken up the role of chief marketers. From cookie-less and incognito browsing to the overwhelming minefield of user data to the proliferation of programmatic software, today’s CMO is now part-data scientist, part-digital strategist, part-research specialist, part-technologist and more.
Ad blockers, lack of measurement standards and the death of creative are just a few of the topic areas which were addressed recently at Advertising Week in New York. However, it’s just as interesting to look at what CMOs aren’t talking about and aren’t eager to shout from the rooftops.
As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formerly known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Intent drives search campaigns, and emotional connections drive intent. For the past year I have been writing about how emotions will become the next targeting signal in search and other media. Now the Harvard Business Review (HBR) has released 10 signals that significantly affect customer value across all categories studied.
By 2030, all of the nation’s population growth will come from the multicultural millennials of today, according to Nielsen’s recent report, “The Multicultural Edge.” These media-savvy, socially empowered “super consumers” are the imperative for both brands and publishers to understand. But where are brands supposed to invest their time and money to reach this highly influential and sometimes fickle audience?
There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet, but have seen various reviews of it.
By Gonzalo López Martí LMMIAMI.COM
A part of its 2015 communication campaign, El Ojo de Iberoamérica launches a videogame in which ChinChin, the wrestling cholita, fights against four stars of regional and worldwide creativity.
For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back. by David Edelman and Marc Singer
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found AdReaction: Video Creative in a Digital World (AdReaction Video), a new report from Millward Brown that examines video use and creative response across screens and the impact for marketers.
A lot of the target focus and discussion today around Hispanic segments are on what I like to refer as the “middle market.” I use this term to group all of the fancy definitions used for Hispanics that have a little (or a lot) of two cultures in them: American (or I should probably say Anglo) and Hispanic culture. The fancy words to define this middle market include: biculturals, ambiculturals, transculturals, Americanos, etc. I welcome my readers to suggest a few more; some of these are actually cool and creative. By Roberto Siewczynski, SVP, Group Director , Epsilon
Puerto Rico’s nearly decade-long economic recession has led to people leaving the island for the mainland in numbers not seen in more than 50 years, new Pew Research Center analysis of Census Bureau data has found. By Jens Manuel Krogstad
Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.
Millions of Americans depend on OTC medicines to deliver relief for minor ailments. While most Americans surveyed report they understand the importance of reading the OTC label, many also report not paying consistent attention to it as a critical tool for the safe and responsible use of OTC medicines.
Most US internet users have adopted emojis, at least enough to use them once in a while. According to August research, they help consumers communicate more easily and effectively—a potentially powerful insight for brands.
Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.
NBCUniversal Telemundo Enterprises received six awards at the 2015 NAMIC Excellence in Multicultural Marketing Awards (EMMA) on Wednesday, September 30 at the 29th Annual NAMIC Conference.
The California Milk Processor Board (CMPB), creator of got milk? and toma leche, has launched a new chapter with the Food Loves Milk campaign, designed to pique consumers’ interest in drinking milk with a wide range of foods, from time-tested classics to new pairings.
