Creative awards without borders. Part 2 of 3
By Gonzalo López Martí – LMMIAMI.COM
- Award shows can become a collective hallucination far too removed from reality. Many a creative considers award festivals a safe haven where “ideas” can be celebrated sans that pesky client intrusion.
- Award shows can be a collective guilt trip too: many a creative feels dirty about making a living in such a capitalist, phony trade.
- Especially Hispanocatholic creatives.
- (It takes one to know one.)
- On the other hand, when self-loathing & dirty consciences are properly channeled in productive ways the outcome can be plenty positive.