Thanks to ad-blocking technologies, many of the web’s most informed and devoted users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no retargeted ads and, in many cases, no native ad content.
These economic woes have significant impact on teens and young adults in the affected countries. Youth unemployment is higher than 50% in Greece, and young people are leaving en masse. The same is true for Puerto Rico, where more than 300,000—many of them young people—have left over the last 15 years to relocate to the U.S.. Enrollment in Puerto Rican public schools is down a staggering 40% over the last decade.
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.
Founders and Executive Producers Diego Luna, Pablo Cruz and Eric Bonniot announced the formation of GLORIA, a multi-platform production studio specializing in branded entertainment.
The popular Journalist, and TV presenter Carmen Dominicci, is launching her new website CarmenDominicci.com and blog #RetoDominicci, taking over social media this upcoming Saturday.
Alphas will air weekly on Wednesdays at 10 p.m. ET/PT after Battlestar Galactica, the classic cult series that continues to conquer audiences across languages and cultures.
Inc. magazine has unveiled its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. República, an independent cross-cultural advertising, digital and communications agency, has earned its place on the important list for the fifth consecutive year.
Where social media has most impacted digital marketing is in the tremendous volume of public data it produces and the potential of that data to provide marketing insights, much like we’ve seen with web data.
If the department store has largely become an anachronism in modern retailing, what does that suggest for the future of the supermarket? And what does it mean for CPG brands whose primary channel has been the supermarket for the last 80 years?
Verizon will be honored with the 2015 Award for Leadership in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel.
In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.
The study from the Media, Diversity, & Social Change Initiative at USC Annenberg is the most comprehensive analysis of diversity in recent popular films ever conducted, bringing together data assessing gender, race/ethnicity and LGBT status in movies.
CafeMom launched Vivala.com for the millennial Latina.
Telemundo announced it will honor Mario Kreutzberger, better known as Don Francisco, at its 2015 “Premios Tu Mundo” for his lifelong contributions to Spanish-language television and popular culture around the world.
Hispanic Americans — particularly those who speak Spanish on a regular basis — don’t shop in the same way, and don’t buy the same things, as other Americans, according to The NPD Group.
Brands which achieve meaningful “difference”, such as by establishing a clear purpose, can yield benefits like rising valuations and equity, according to Millward Brown.
Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.
Moneyball: the agency industry isn’t as profitable as it used to be.
Journey mapping — formerly known as customer experience mapping — is one of the most fascinating and dizzying things you’ll ever attempt at a company. You are focusing on one individual’s map, which can be representative across the board — versus every possible version of the experience for all customers.
Last Friday afternoon, as Alma’s staff took their talents to South Beach to celebrate a string of top creative awards and new business, Luis Miguel Messianu, Founder and President of Alma, broke the news about updates in the agency’s leadership structure.
