Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands may be much better served by focusing more on winning what I refer to as “the second battleground,” that is driving frequency of use to shorten the brand’s purchase cycle.
What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.
BMW of North America, LLC. announced that The Community has been named U.S. Hispanic agency of record for the company.
U.S. Census Bureau released a set of new tables detailing hundreds of languages that U.S. residents speak at home.
Everyone knows a SuperFan. This person may be called Gen X, Gen Y, Gen Z, Millennial, Baby Boomer, Senior or just about anything in between. The SuperFan may also belong to any socio-economic, demographic, race, ethnicity, sex, household income, or geographic location.
The trend comes as the island’s economic recession has led many residents of the U.S. territory to look for opportunities on the U.S. mainland, and as more Puerto Ricans move to Florida from other states.
The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.
We all know the story well: Our landscape has evolved from setting established objectives focused on moving the transactional needle to moving our audiences’ emotional and behavioral needles to stay visible amongst the clutter.
There has always been a question mark around programmatic, and it ties in with another industrywide question.
The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the 2020 Census.
Sobieski Vodka distributed in the USA by Imperial Brands, has moved its account to Coconut Grove, FL based MARCA.
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who “thinks radically different from us.” My answer is almost always a resounding “No.” And if that leaves any doubt, I will add, “Please, for the sake of your business, don’
By Gonzalo López Martí LMMIAMI.COM
Millennials are deal shoppers who won’t compromise on quality. They place a premium on authenticity–from the products they buy to their interactions with brands. In particular,
Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.
After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience?
Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.
Holiday cheer is making a comeback but without shiny boxes and bright wrapping, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.
There’s little question in the digital marketing industry that consumer attitudes to advertising are a concern. The rise of ad blocking could be a wake-up call about intrusive, annoying and irrelevant messages—if the industry takes heed.
