13th Annual Hispanic Television Summit
Verizon will be honored with the 2015 Award for Leadership in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel.
Article placement: Top News
Flaster named SVP Business Operations & Growth Strategy at NBC UNIVERSO
In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.
Want to work in Hollywood? Only straight, white men need apply [REPORT]
The study from the Media, Diversity, & Social Change Initiative at USC Annenberg is the most comprehensive analysis of diversity in recent popular films ever conducted, bringing together data assessing gender, race/ethnicity and LGBT status in movies.
Vivala launches for Millennial Latina Market
CafeMom launched Vivala.com for the millennial Latina.
Telemundo to honor Don Francisco at Premios Tu Mundo
Telemundo announced it will honor Mario Kreutzberger, better known as Don Francisco, at its 2015 “Premios Tu Mundo” for his lifelong contributions to Spanish-language television and popular culture around the world.
The Shopping Behaviors of U.S. Hispanics [INSIGHT]
Hispanic Americans — particularly those who speak Spanish on a regular basis — don’t shop in the same way, and don’t buy the same things, as other Americans, according to The NPD Group.
Difference drives brand value
Brands which achieve meaningful “difference”, such as by establishing a clear purpose, can yield benefits like rising valuations and equity, according to Millward Brown.
Cracking the digital-shopper genome [INSIGHT]
Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.
The Wolf Of Madison Ave.
Moneyball: the agency industry isn’t as profitable as it used to be.
Mapping The Journey
Journey mapping — formerly known as customer experience mapping — is one of the most fascinating and dizzying things you’ll ever attempt at a company. You are focusing on one individual’s map, which can be representative across the board — versus every possible version of the experience for all customers.
Alma set path for future
Last Friday afternoon, as Alma’s staff took their talents to South Beach to celebrate a string of top creative awards and new business, Luis Miguel Messianu, Founder and President of Alma, broke the news about updates in the agency’s leadership structure.
LUCY, YOU HAVE SOME ‘SPLANIN TO DO!
Such a classic line. Just picturing Desi Arnaz’ character intone these words in his heavy Cuban accent demanding accountability from his rascally wife is engrained in our popular lore. I’m not sure what’s funnier, the Latino guy demanding accountability or Lucy’s mischief, but the combination works enough to keep the series airing after more than 60 years. In TV land, reruns are a sign of success, it means longevity. In life, repeating history is a sign of lessons not learned. By Pedro de Cordoba | Chief Strategy Officer – Eventus
Kids’ Audience Behavior Across Platforms [REPORT]
With increasingly diverse platforms available, kids consume multiple types of media and spend many of their waking hours in front of multiple types of screens, often simultaneously. As more technologies and devices become available to kids (and as kids become older and savvy enough to use these devices), how do behaviors change and shift from one platform to another? How does the presence of other household members affect the amount and type of content consumed?
Teens, Technology and Friendships [REPORT]
This report explores the new contours of friendship in the digital age. It covers the results of a national survey of teens ages 13 to 17; throughout the report, the word “teens” refers to those in that age bracket, unless otherwise specified
Will Stock-Diving Fears Finally Drive TV Companies To Make Decisions They’ve Avoided?
It’s been a tough 24 hours for TV companies in the U.S. Ever since Disney’s earnings call Wednesday that warned about network affiliate fees going forward, the stock market has been brutal on all TV companies, even those that surprised with better earnings that investors expected.
LimeGreen Merges with Moroch Holdings Inc.
Moroch Holdings Inc. (MHI) has announced that it will be taking a minority interest in Chicago-based LimeGreen LLC, a cross-cultural marketing communications agency focused on helping its clients reach culturally diverse groups through compelling consumer insights.
Is Programmatic Poised to Transform Terrestrial Radio?
As president and CEO of Marketron, a business software provider servicing radio broadcasters, Jeff Haley oversees all developments designed to help broadcasters drive ad sales and revenues. Haley recently spoke with eMarketer’s Lauren Fisher about bringing programmatic to terrestrial radio and shared his expectations for doing so with regard to audience-driven data and real-time delivery.
Women 2020
Meredith Corporation released results from its exclusive Women 2020 research study targeting the next generation of female consumers – Millennials.
Consumers Admit to Too Much Screen Time
eMarketer estimates that US adults will spend 5 hours, 38 minutes each day with digital media on PCs, mobile devices and other connected devices (such as connected and smart TVs and connected game consoles) this year, representing 46.7% of daily media time. Meanwhile, TV will grab 4 hours, 15 minutes of adults’ daily media time, or 35.2% of the total.
Proving the power of cross-media campaigns [INSIGHT]
“Which ad format can we leave out of our campaign without jeopardizing the overall impact?“ If this question sounds familiar, you are not alone. We are living in a cross media world. There hardly is a television campaign today which is not combined with digital advertising, including search, display and retargeting.
