Article placement: Top News

Giving Your Brand a Future Edge [INSIGHT]

If you work in the world of brands, at some point you’ve probably heard an exasperated creative director quote legendary adman Bill Bernbach: “How do you storyboard a smile?”

Impact of Radio on Ad Spend in Key Retail Categories

Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).

The 50+ segment of the Hispanic market has officially come of age [INSIGHT]

For the past several decades, the conversations and editorial content in multicultural marketing have focused on how the Hispanic market is a younger market.  Given Corporate America’s ongoing obsession with the Youth and Millennials, this has been an appealing selling point that many have used to gain the commitment of marketers and secure marketing budgets.  While true, the tide has officially turned and the 50+ segment of the Hispanic market gained some much-deserved attention at two concurrent, high profile industry forums.  By Louis Maldonado, Partner and Managing Director at d expósito & Partners

Bilingualism: a Growing Value to U.S. Labor Market

Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).

Mobile Will Be Key In Reaching Latino Voters [INSIGHT]

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.

It’s Monday Morning – Do You Know Where Your Consumers Are?

It isn’t easy being a marketer today. If it isn’t ad fraud, it is a data breach of your CRM system. Or it turns out that your diesel engines aren’t clean, your potatoes not organic or your CEO is not the greatest spokesperson on Twitter. Or that guy from digital is getting all the attention in the board room.  There are continual distractions from what should matter to you most: your consumers.

The Hispanic Public Relations Association announces 2015 National ¡BRAVO! Award Winners

The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

Lele Pons. Jennifer Lawrence meets Jennifer López

By Gonzalo López Martí       LMMIAMI.COM

  • I was socializing with some colleagues from our industry the other day, shooting the breeze.
  • Just to make conversation I broached a subject I considered professionally relevant to my interlocutors and I
  • The dialog went something along these lines:
  • Gonzalo: How about that Lele Pons, huh?
  • Colleagues: >awkward silence<
  • Gonzalo: You know, the Vine star, @lelepons…
  • Colleagues: >blank stares<
  • Gonzalo: You don’t know who Lele Pons is?
  • Colleagues: >crickets<
  • Gonzalo: Gimme a fxxxxng break!

Brand Planning [INSIGHT]

Brand planning. Traditionally a yearly event. And as we all know a vital aspect to developing a strategic direction for growth. At that time of year when your business embarks upon its process to set forth a proposal for how to get from A to B to find growth in the coming year for your product or service you’ll need to take your existing assets and work out how to use these inputs for most impact. Insights to fully understand your consumers and know how to engage with them specifically within their culture are crucial to create a plan that will find growth.

Social Media Usage: 2005-2015 [REPORT]

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

Students, Computers and Learning – Making the Connection [REPORT]

Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.

Nearly 8 in 10 Advertisers now use Advanced TV [REPORT]

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

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