Burson-Marsteller announced Jorge Ortega has joined the company as Executive Vice President and Managing Director of the agency’s Miami office, which serves the Florida market and is the headquarters for Burson-Marsteller’s Latin America regional business.
The business of media has changed so much over the past few years that the notion of media agencies being “agents” of advertisers may no longer apply. That’s the message that Irwin Gotlieb, CEO of WPP’s Group M and arguably the dean of the global media industry, delivered to a room full of advertising executives at the ANA’s Financial Management Conference in Phoenix this week.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual “Digital Content NewFronts: Digital Video Spend Study,” a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released by the Interactive Advertising Bureau (IAB). This optimism about the medium comes on the heels of a strong uptick from spring 2013 to spring 2015 in budget allocation to digital video by brand advertisers and media buyers, with the former increasing its commitment to digital video by a whopping 90 percent over that two-year time period.
AT&T has completed its acquisition of companies operating under the name Nextel Mexico from NII Holdings, Inc., including spectrum licenses, network assets, retail stores and subscribers in Mexico, for $1.875 billion, less approximately $427 million of net debt and other adjustments.
America Runs – and rocks – on Dunkin’, as Dunkin’ Donuts announced a special sweepstakes offering the chance to win an all-expense paid trip for two to New York to attend an exclusive performance by Mana, one of the most successful Spanish-language rock bands of all time.
Call it a mobile majority. At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers, according to Pew Research Center’s analysis of comScore data.
KMEX Univision 34 Los Angeles has been awarded the prestigious Edward R. Murrow Award by the Radio Television Digital News Association for its 6 p.m. newscast – Noticias 34 a las 6 p.m.
The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
CPG brands are famous for the “blanket everything” approach to advertising and marketing. When a new campaign launches, you know it. There’s not a taxi, billboard, TV screen, mobile device, or website that’s not wearing a piece of branded content or hosting clickable, interactive messaging. Marketers who work with smaller brands with smaller budgets, on the other hand, are more likely to roll the dice—and spend their budgets—on a handful of the most seemingly strategic channels. Either way can work if your content matches the channel or device.
By thinking of themselves as unique individuals, women have liberated themselves from gender stereotypes, redefining and widening the codes of ‘femininity’.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
HispanicAd.com announced the 2015Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE) winners during the 2015 USH Awards gala event during the 2015 AHAA conference in Miami, Fl.
Marketers have of course cottoned onto the fact that today’s women have little in common with the figure of the typical under-fifty housewife who dominated the 80s; they are well aware that women’s roles in family and public life have undergone a radical transformation which shows little signs of stopping. Yet overall they seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.
Sprint announced the appointment of Roger Solé in a dual role: senior vice president for the Hispanic market and senior vice president of Innovation.
HispanicAd.com announced the winners of the 2015 “Excelencia” Media Planning Awards (HMPE) at a luncheon during AHAA annual conference in Miami, FL on Tuesday April 28, 2015.
Clients and their agencies have strong relationships but there is significant dissatisfaction about the quality of the briefing process and compensation agreements according to the ANA’s (Association of National Advertisers) survey report “Enhancing Client/Agency Relations 2015.”
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen’s “Screen Wars” study last week, but apart from the Nielsen study, I also read a Google/DoubleClick study called “Reaching audiences across screens,” while IBM offered “Digital Reinvention,” and Digital Doughnut shared their “2015 Multi-Channel Digital Marketing Report.”
By Gonzalo López Martí – LMMIAMI.COM
Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.
