Back to the Future: Perspectives on ‘Thriving in 2020’
In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series. At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?” The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen. I had the opportunity to moderate the discussion and thought I would share a few takeaways. By Chris Louie, SVP Product Leadership
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.
For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept. “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time. 
Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami.
Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s ad sales and media buying firms in the digital space. 
Carnival Corporation announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to Cuba.
As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace.
Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.
The American Association of Advertising Agencies (4A’s) issued a survey report on the subject of agency labor billing rates along with a corresponding position paper containing new best practice guidelines for agency compensation.
“If you build it, they will come” is an iconic movie sentence from the equally iconic “Field of Dreams.” It has been used in many a business presentation, especially in the early days of digital. Initially, digital believers used it to try and convince digital skeptics that all a marketer needed to do was build a website that consumers would then flock to, creating commercial nirvana for said business. Later on, social media prophets would use the magic sentence to extoll the virtues of fans and likes in social media.
By Gonzalo López Martí LMMIAMI.COM
Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis. 
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it.
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently in 2015.
Simply put, a big change is in the air as a result of all the media business currently in review. I predict one of the large consulting companies will win a media review, stealing the business away from the media agency holding companies and signaling a sea change in the landscape.
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before.
Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often based on proprietary product development initiatives and marketing activities, broader trends can sometimes be gleaned through the analysis of market research reports.
Depending on when you met Danny Villanueva he was either a professional football player, first rate television broadcaster, pioneer of Hispanic media, private equity magnate or a philanthropist. To those who knew him best, Danny was a mentor, cheerleader, role model and somebody always looking for ways to help his community advance. By Roberto Orci
Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.
