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Bad advertising? No advertising? No problem. Part 3.

By Gonzalo López Martí    LMMIAMI.COM

  • How come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
  • In other words: it is not unusual for bad advertising to work as well or even better than good advertising.

Understanding the Power of a Brand Name [REPORT]

A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

Recognizing Millennial Men’s Adaptability Key for Brands

Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.

The Evolving Digital Lifestyle Of The Mobile Consumer [REPORT]

BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

A Global Middle Class Is More Promise than Reality [REPORT]

The first decade of this century witnessed an historic reduction in global poverty and a near doubling of the number of people who could be considered middle income. But the emergence of a truly global middle class is still more promise than reality.

Pan Am Games Opening Ceremony on ESPN and ESPN Deportes

ESPN and ESPN Deportes kicks off their exclusive, multiplatform coverage of the 2015 Pan American Games with Opening Ceremony LIVE from Toronto, Friday, July 10 at 7:30 p.m. ET. with Jose Ramon Fernandez, David Failteson, Carolina Guillen and Fernando Palomo onsite.

Are Sports Meeting Your Objectives?

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

Bromley to close and Ernest has a new goal

Now, one of the “godfathers” of Hispanic marketing is taking a new turn. Set on earning his PhD in consumer behavior, he’s closing the doors to the San Antonio based agency.

Back to the Future: Perspectives on ‘Thriving in 2020’

In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series.  At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?”  The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen.  I had the opportunity to moderate the discussion and thought I would share a few takeaways.  By Chris Louie, SVP Product Leadership

The ‘Year Of Mobile’ Has Come And Gone

For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept.  “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.  

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