Article placement: Top News

Data Drives Programmatic Advertising In-House and Draws Publishers Together

Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.

Businesses owned by women, minorities lag in revenue share

Businesses Owned by Women, Minorities Lag in Share of RevenueWomen, blacks, Asians and Hispanics have built up substantial positions as business owners in several sectors of the U.S. economy. But based on revenue, those businesses are on average considerably smaller than white- or male-owned firms, according to a Pew Research Center analysis of recently released data from the U.S. Census Bureau.  By Drew DeSilver

Innovation Comes From Inspiration — And No Computer Has EVER Been Inspired

Inspiration is driven through the marriage of emotion and hypothesis—and to date, computers are not capable of either one (at least not in the real world–they certainly do in the movies).   That’s why the age-old debate over “art vs. science” can never be won in advertising or marketing.  Both sides are necessary for success.

2015 Foodie Study

While the pursuit of great taste remains top of mind for all foodies, they are becoming more demanding and selective, and would rather experiment on their own instead of going to the restaurant.

LGBT Baby Boomers Spend Less Time with Social

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital.

Marketers Embrace New American Mainstream [REPORT]

Multicultural marketing strategies will become increasingly important to brands looking to engage in a more culturally relevant and personalized manner. But despite rapid population growth and strong support for initiatives within marketing circles, CEO and board support falls far short, failing to assist marketer’s ability to prioritize and fully fund their efforts.

Mobile to Account for More than Half of Digital Ad Spending in 2015

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.

Mobile & Desktop Ads have Greater Influence on U.S. Consumers Planning Home Improvements [REPORT]

The Interactive Advertising Bureau (IAB) released “IAB Digital Influence on Home Improvement Plans,” a custom analysis of Prosper Insights data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population.

MundoMax establishes a new Ad Sales Structure

MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced an enhanced partnership in Los Angeles and Houston.

Celebrate Your Heritage a la Coca-Cola

In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.

Millenials Among Hispanics [INSIGHT]

The history of the majority of Latinos born between 1980 and 2000 is greatly influenced by what was happening in their country of origin and their socio-economic circumstances. As many readers know most Hispanics in the US are of Mexican origin. By Felipe Korzenny

What Agencies need to do to stay In The Game

Michael Farmer, who has been consulting for advertising agencies for 25 years, sees the industry trapped between “fee-cutting clients and profit-hungry owners.” Its woeful state, he believes, can only be reversed by intrepid agency CEOs overturning the current agency culture by tracking workloads to better negotiate fees, repositioning their raison d’être from “big ideas” to “results,” and instilling a strong sense of accountability throughout their organizations.

Oh, Baby! Trends in the Global Baby Food and Diaper Markets

But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks. Competition in the baby care market is stiff, and numerous branded and store-brand products at various price points compete for moms’ attention. Moreover, the window for purchasing baby care products is relatively short.

Marketers Are Increasing Spend on Connected TV

Spend on connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report “The Connected TV Opportunity.”

Changing change management [INSIGHT]

Change management as it is traditionally applied is outdated. We know, for example, that 70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. by Boris Ewenstein, Wesley Smith, and Ashvin Sologar

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