US consumers probably won’t be replacing their leather wallets or designer purses with mobile phones or smart watches any time soon, but that doesn’t mean brands—especially retail brands—can afford to ignore the burgeoning marketing opportunity mobile wallets offer.
With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them!
The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014.
Marketing professionals are happy with the quality of their own ad creative. But when it comes to creative quality across the industry, they’re not quite as optimistic.
Comcast Cable announced the company is now accepting proposals for two substantially Hispanic American owned, independent English-language networks that it will launch in select Comcast markets by January 28, 2017.
Back-to-school shoppers are likely trekking to brick-and-mortar stores this summer. In June 2015 polling by FatWallet.com, 91% of US parents planned to shop for back-to-school items in-store this year, vs. 37% who cited retailer sites, 16% cash-back sites and 7% mobile shopping apps.
Brick-and-mortar retailers can’t slack off if they want to trample the competition and get customers to convert, based on recent research.
Data-driven marketing is a complicated business, but there’s still a simple way to break down the market and develop a strategy, one that’s easily taught to all members of your marketing org.
The aim of this research was to establish what elements of each advertisement were able to catch the eye, and whether or not the context of the ad drew visual attention away from the ad. For all advertisements about 150 items were coded to describe the way consumers looked at the advertisements.
In today’s world, people — particularly young people — are continually finding and adapting new ways of communicating electronically to fit their needs.
About 18 percent of all movers in the United States and Puerto Rico, totaling 8.5 million people, moved to a different metropolitan area in the last year, according to new statistics released by the U.S. Census Bureau.
We’ve heard a lot from the media about millennials being a generation of narcissistic, lazy and entitled people. But considering there are 75 million millennials in the U.S. alone, I believe it’s unfair to lump them together so readily.
According to the study, 62 percent of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters of respondents look online for holiday shopping deals and discounts. They stay closer to home with the majority of respondents staying within 10 miles of where they live.
Facing growing pressure to innovate better, more and more C-level executives are scrutinizing their consumer research investments and asking some really tough questions
This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.
A new study featured in The Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S.
By Gonzalo López Martí LMMIAMI.COM
Central American “Eco-Migrantes” Expected To Increase the Foreign-born Population Of Hispanics In the United States. By Martin Vega, Senior Strategic Planner and Researcher / d expósito & Partners
Social media brand advocates can have a powerful influence on the purchase decisions of others, which makes it a promising tactic for companies to nurture them. Predictive analytics software can provide the necessary data to help companies locate the right influencers and craft engaging content that turns them into brand advocates.
The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.
