Here’s the thing. When I said much of a businesses performance comes down to luck, that sounded disparaging. But it’s far from it. Luck could also be defined as the circumstances of our environment: the factors that lie beyond our control.
DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.
Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.
Lately, as we have grown accustomed to, there have been some articles suggesting that the use of Spanish among Hispanics may be dying out. I have been hearing very similar comments and reading similar studies since I started in this industry ―almost thirty years ago. In fact, I can even quote an ex-colleague saying, “Chica, don’t waste your time in the Hispanic advertising industry ―it will disappear in the next five to ten years.” by Gloria Constanza – Partner and Chief Contact Strategist / d expósito & Partners
An estimated 11.3 million unauthorized immigrants lived in the U.S. in 2014, according to a new preliminary Pew Research Center estimate based on government data. This population has remained essentially stable for five years after nearly two decades of changes. By Jeffrey S. Passel and D’Vera Cohn
Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time that they can connect the dots, the user has already moved on. They either purchased their product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.
Few small businesses have joined the mobile world, but that doesn’t mean small-business owners (SBOs) aren’t glued to their phones. In fact, it’s the opposite, based on recent research by Manta.
For a few years, media agency group Havas has published an annual index of “Meaningful Brands.” The index measures if consumers could see themselves living without brands X, Y or Z. Turns out they can. And also without A, B, C and pretty much the rest of the alphabet.
The National Association of Hispanic Journalists (NAHJ) board of directors has selected Alberto B. Mendoza to be NAHJ’s new executive director.
Social media networks have become vital channels for Americans’ daily interactions. Users rely on these platforms to keep in touch with family and friends, gather information and share what is important to them. This report explores how parents – 75% of whom use social media – turn to social media for parenting-related information and social support. By Maeve Duggan, Amanda Lenhart, Cliff Lampe and Nicole B. Ellison
Univision Communications Inc. (UCI) announced the launch of the Univision Creator Network – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date.
When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level. Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole.
Amica Mutual Insurance Co. recently completed its inaugural campaign for the Hispanic market, partnering with d expósito & Partners as its agency.
It’s long been the mantra of marketing specialists to build brands that are so attractive and magnetic that people are drawn irresistibly to them, like moths to a flame. In truth, it’s much more likely that the brands we’re all developing and running are much less important to people than we might like to think.
Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it’s combined with the right advertisement.
Is Brand Cohesion our future marketing currency? We are in the middle of a global brand marketing crisis
Originating under BerkleeICE’s Rethink Music initiative and entitled “Fair Music: Transparency and Money Flows in the Music Industry,” the report is the culmination of a year-long examination of the $45 billion global music business and explores the underlying challenges within the current compensation structure while proposing solutions to improve licensing, revenue transparency and cash flow for musicians.
If you caught Premios Juventud, you might have seen a trailer for a new musical starring Leslie Grace and directed by award-winning Daniel “Cloud” Campos. At first glance it looked like the preview to a new Latino movie, or maybe the Hispanic “Glee,” but the world’s first bachata musical was actually a branded content initiative on UnPoquitoDeLovin.com produced by McDondald’s Hispanic AOR, Alma.
By 2060, Hispanics are expected to make up nearly 30 percent of the total U.S. population. As this demographic grows, so too will its impact on the foodservice industry.
If you believe AHAA, the Hispanic market is on fire. Total U.S. Hispanic advertising dollars from Consumer Packaged Goods (CPG) companies and retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/retailers. By Adam Jacobson
