Apple vs oranges
By Gonzalo López Martí@LopezMartiMiami
- Apple launched the Apple Watch with big fanfare last week.
- In the meantime it is still wiping off the egg on its face after some media outlet recently reported about its dismal diversity track record.
- It just so happens that the kingdom of the late Steve Jobs rarely hired individuals who are not male and white for its managerial ranks.
- Apparently a few Asian males had managed to percolate into the upper middle echelons of its payroll but that’s about it.
- Tim Cook, CEO of the Cupertino giant, had to apologize publicly for his employer’s human resources inclinations.
- Ipso facto, the company put its HR & PR machinery in overdrive and announced a string of multicultural, gender unbiased recruitments.
FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.
This is historical on so many levels for Latin American and US-based Hispanic agencies alike. It reaffirms the benefit of being a little fish in a big pond, driving global depth through cultural empathy. By Gabriela Alcantara-Diaz, Founder, President of G ADMarketing Communication, Inc.
Marketers believe that their organizations are customer-centric and that their customers would agree. Unfortunately, marketers also reveal that this might be wishful thinking as lackluster ratings in organizations’ ability to listen, respond and effectively engage with customers in an agile, personalized manner fall well below average.
An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just over four in 10 who said they would be spending more on demand generation.
Spanish-language broadcast network MundoFox announced that it is now available to Time Warner Cable digital subscribers in the New York metro area.
The project is a move to transform La Opinión into a multimedia brand that will serve the Hispanic community of California through all platforms – from print to mobile – with new and revamped content offerings, an improved look and a greatly enhanced reader experience for this iconic brand.
Tiesto, Skrillex, Calvin Harris, David Guetta, Afrojack and Avicii are not household names to anyone 35 years old and over. Skrillex and Afrojack may sound like appliance names or an over the counter hair gel to older folks. But to Millennials (generally defined as Americans born between 1982 and sometime in the early 2000′s), these Electronic Dance Music (EDM) DJs are celebrities producing music that is defining and giving an identity to their generation.
Marketing itself hasn’t changed, but the world around it has. Great marketing will always be great marketing because it is borne of an insight, has a strong idea inside it, a clear sense of who it’s for and a pathway to creating demand and commercializing it effectively.
Heading into the 2014 elections, much of the conventional wisdom suggests that Latino voters are unlikely to affect outcomes. Most notably, except for Colorado, there are no competitive U.S. Senate races where Latino voters are positioned to be influential. By David Damore / Latino Decisions
Warc has revealed the top brands and advertisers – brand owners – from the Warc 100 database, which tracks performance in effectiveness and strategy competitions.
With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations.
Carat published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts.
Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.
Comcast and Univision Communications Inc. announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers who subscribe to its Digital Preferred or XFINITY Latino levels of service.
I recently wrote about how silly it is to embed a team of digitally focused folks in your marketing department, call it a team and expect results. The response was overwhelming to that article, which shocked me because I thought that idea was taken for granted. Apparently I was overstating the understanding of that concept.
Expectations where high and discussions among colleagues were all about predicting if Telemundo and Latin We’s social media experiment #YoSoyElInfluencer Summit combined with the new reality show “Yo Soy el Artista” would become a brilliant idea with a flawless execution or a total disaster. The task was not an easy one, and I was told it was in the making for an entire year. By Lynn Ponder / WebCityGirls
Is America truly ready for total marketing? Or is the formula just too simple, resting on a flawed narrative that a racial divide no longer exists? By David Morse, CEO, New American Dimensions LLC
The real recipe for cultivating brand loyalty comes down to context.
