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TV, Radio Commercials Trigger Digital Research

Market Track found that more than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on. And when commercials do spur viewers to act, digital research is far and away the most common response. Another 17% research items in-store.

Gen Z Gets Down To Business [INSIGHT]

The oldest members of Gen Z are still in college, and most haven’t had more serious employment than summer jobs. Yet, the next generation is already on employers’ radars. They might be planning ahead and thinking about how they will work with Gen Z because they had such a difficult time adapting to Gen Y.

U.S. Ad Expenditures Declined 3.9% in Q2 2015 to $38 Billion

Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to $38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent.

Mobile Internet Has Widest Reach in North America

The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.

Total Media Ad Spending Growth Slows Worldwide

In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

U.S. Hispanics Are Super Mobile, Super Consumers [INSIGHT]

When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.

Multicultural Firms Are Fueling New Boom of U.S. Businesses [INFOGRAPHIC]

3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services.

‘Transformer in chief’: The new chief digital officer [INSIGHT]

In the alphabet soup that is today’s crowded C-suite, few roles attract as much attention as that of the chief digital officer, or CDO. While the position isn’t exactly new, what’s required of the average CDO is.  By Tuck Rickards, Kate Smaje, and Vik Sohoni

Cross-Channel Engagement: The Next Big Thing In CPG

As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.

I confess: grudges, jealousy & salesmanship in adland. Part 2

By Gonzalo López Martí         LMMIAMI.COM

  • Whether we like it or not, traditional Madison Avenue animals still have a ways to gain the client’s ear.
  • Mad Ave still manages to connive clients and co-opt talent, luring them into the swanky yet sinking traditional advertising ship.
  • It happens to folks like me all the time, who’s career in the business has transitioned from traditional to digital.
  • The more I try to get away from Madison Avenue and delve into new, more thrilling & promising marketing fields, the more it pulls me back in.
  • They have that certain je ne sais quoi.
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