The Importance Of Third-Party Measurement
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when old Archibald Crossley started calling folks to see what they listened to on the radio the prior day. Third-party research — especially audited, accredited third-party research— has always ignited whatever ad market the research served. For example, the early history of television in the United States and the history of the Nielsen ratings are inextricably intertwined.
Recently, TheNew York Times published an article headlined, “What Hollywood Can Teach Us About the Future of Work.” In it, the author marvels at the “Hollywood model” of work: where ad hoc teams carry out large and complex projects, requiring diverse talents with complementary skills. Per the article: “A project is identified; a team [of contractors] is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands.”
Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.
Kia Motors America (KMA) announced that it has signed on as the official sponsor of TELEMUNDO’s brand new web series “El Maestro: Unplugged.”
Entravision Communications Corporation announced that its hit afternoon celebrity and entertainment news program, LM Show.com, has expanded to nine new markets: Denver, Colorado; El Centro, California–Yuma, Arizona; Modesto, Palm Springs and Sacramento, California; El Paso and McAllen, Texas; Phoenix, Arizona; and Las Vegas, Nevada. In addition to growing its geographic scope, LM Show.com will now air on Entravision’s just launched Super Estrella stations in: Las Vegas, Nevada; Denver, Colorado; Modesto-Stockton, California and the José network.
TELEMUNDO’s “Premios Tu Mundo” (Your World Awards) will broadcast live from the American Airlines Arena in Miami, Florida, on Thursday August 20, 2015.
According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in internet use, which will increase by 11.8%.
Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.
TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.
By Gonzalo López Martí – LMMIAMI.COM
Univision Digital, the digital division of Univision Communications Inc. (UCI) announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab to explore cutting-edge technologies for news and information in the digital space.
d expósito & Partners will receive the Agency of the Year award from The Advertising Educational Foundation (AEF) at the 2015 AEF Honors Night, and it will be accepted by Daisy Expósito-Ulla, Chairman/CEO of the agency. The AEF Honors Night will take place on Thursday, June 4, 2015, at The University Club, in New York City.
One of the world’s biggest sports marketing machines — FIFA, the worldwide organizing body for global soccer sports play — has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.
Between now and 2020, roughly four out of every 10 new households that form in the U.S. will be headed by someone of Hispanic descent – more than any other single racial or ethnic group. The Hispanic demographic will be a key driver of home rental and purchasing activity in the next several years, and this will have important implications for the housing sector. Hispanics aspire to home ownership, and the majority of Hispanic movers want to purchase when they move. But a new report from The Demand Institute finds that many Hispanic households will struggle to achieve the dream of home ownership in the next five years because they lack the down payment, income or credit to follow through on their plans.
Challenges to growth are nothing new. But these challenges are now changing with shifts in culture. We have now entered a “post-ownership age”, with rapidly changing consumer behaviours and attitudes. Consumers’ perception of needs have transformed as the burden of ownership has developed in response to the recession. People see ownership as adding layers of responsibility and worry to their already busy lives.
The rapid growth in the US Hispanic population has made the demographic increasingly important to retailers. Carlos Garcia, senior vice president of multicultural at GfK Media, spoke with eMarketer’s Lisa Barron about the importance of getting the message right and understanding the culture well enough to do so. Carlos Garcia – Senior Vice President, Multicultural / GfK Media
The advertising business now changes about every 10-15 years. We’re at the tail end of the Media Era, about to enter the Technology Era, which will be unlike anything we’ve seen in the past. 
Marketers in the TV entertainment industry used to dance to a nice, predictable cadence. Programming was synced with the school year and punctuated by regularly recurring ratings periods like the just-completed May Sweeps. Three major networks had a captive audience that obligingly showed up at appointed times and watched programs from end to end.
