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Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape [STUDY]

The Interactive Advertising Bureau (IAB) and YuMe released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.

Tecate Light invites Consumers on “One Bold Night” with their Iconic Black Eagle

Tecate Light debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.

Product Placement Is The ‘New Black’

It’s no secret that television has changed dramatically in the last half decade, from the way it’s produced to how it’s consumed. Those changes have sparked a shift in the ways brands are able to connect with audiences.

Nobody owns anything. Part 2


#content #intellectualproperty

  • Last week I waxed metaphysical about the sorry state of intellectual property in the modern world.
  • The famous Hollywood line “nobody knows anything” -traditionally applied in Tinseltown to the arcane art of creating multiplex-filling hits- is evolving into -wink wink nudge nudge-: “nobody owns anything”.
  • Piracy is pillaging the box office.
  • The same is true about TV, literature, music.

By Gonzalo López Martí        LMMIAMI.COM

ANA Solicits RFPs for Industrywide Media Transparency Study [INSIGHT]

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

Silicon Valley/Silicon Alley & Madison Avenue share Strategies for Driving Collaboration Across the Technology and Advertising Industries [REPORT]

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

The Value Of Great Experiences: My Time At The Women’s World Cup

I haven’t been to Whatever USA, I didn’t see “Jurassic World” on it’s opening weekend, and, unfortunately, I won’t be attending any of this Summer’s Grateful Dead Fare Thee Well concerts. I did, however, recently have the pleasure of immersing myself in the Women’s World Cup experience in Vancouver, B.C. And I have to commend Vancouver, FIFA, and all of the corporate sponsors for making it very memorable … for me, but more importantly, for my daughter and son.

As Real-Time Marketing ROI Increases, Spending Follows

Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.

Gen Z Gets Schooled

As Gen Zs have replaced Gen Y in high schools, their approach to college admissions and their perception of the value of a degree are shifting dramatically from that of previous generations.

Can Companies Keep Up with Soaring Customer Expectations?

Exceptional service? Customers like it, and they want more. In May 2015 polling by Harris Poll for Lithium, 82% of US corporate executives said that customers’ expectations of their company were “somewhat” (47%) or “much” (35%) higher than they were three years ago. And it’s not easy to keep up, as nearly six in 10 said it was “somewhat” (50%) or “very” (9%) difficult for their company to please customers.

Will Marketers Ever Grasp Social ROI Measurement?

Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year, eMarketer estimates. However, marketers still struggle to measure the value of such efforts, based on a March 2015 study by Simply Measured and TrustRadius.

The Value Of FIFA – Will It Hold?

The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person’s right of publicity, a serious scandal can negatively impact a celebrity’s brand value. FIFA’s reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand’s persona.

Team Ignition rebrands as fluent360

Team Ignition Pancultural Marketing LLC, a multicultural advertising agency founded in Nashville, TN, in 2008, announced that it is undertaking a major rebranding effort and changing its name to fluent360.

Restaurants have put their Money in Hispanic Marketing, Cutting their English Ad Spend

According to a new report from AHAA: the Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4 percent from 2010 to 2014, while the Hispanic share of overall ad spend among the top 500 advertisers increased to 8.5 percent. This explosive growth indicates restaurant marketers understand the revenue that can be generated by the Latino consumer – in fact, this category has boosted their aggregate Hispanic advertising spend by 68 percent to $559 million in 2014.

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