Apple vs oranges
By Gonzalo López Martí@LopezMartiMiami
- Apple launched the Apple Watch with big fanfare last week.
- In the meantime it is still wiping off the egg on its face after some media outlet recently reported about its dismal diversity track record.
- It just so happens that the kingdom of the late Steve Jobs rarely hired individuals who are not male and white for its managerial ranks.
- Apparently a few Asian males had managed to percolate into the upper middle echelons of its payroll but that’s about it.
- Tim Cook, CEO of the Cupertino giant, had to apologize publicly for his employer’s human resources inclinations.
- Ipso facto, the company put its HR & PR machinery in overdrive and announced a string of multicultural, gender unbiased recruitments.