Marketing in today’s connected world is a challenge no matter what type of audience your brand is trying to reach. But for entertainment marketers, who are working to reach today’s Millennial audiences, this challenge is exceptionally difficult given the ever-changing ways they connect and share what they know and love.
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in. Big brands, tech titans, venture capitalists, major cities and entire industry verticals are all playing a part in this attempt to usher in a new era of the internet with the next few billion users in mind, according to a new eMarketer report, “The Domain Name Explosion: Hundreds of New Choices Beyond .com Mean New Marketing Considerations.”
Alma named Adrian Castagna as its new Director of Production. Castagna, an industry veteran with nearly 20 years of experience, was Executive Producer at Casanova, Pendrill, and later helmed the award-winning production company Flip Films.
The roles of the CMO and CIO are changing, and those organizations with the most mature collaborations tend to be the most successful in driving the performance of their teams and the growth of customer-focused initiatives, according to Deloitte Digital’s “CMO Quarterly Study: The CMO-CIO Relationship.”
The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.
Macy’s will host the official ceremony to induct Miss Universe 2014 Paulina Vega as the newest Madrina of the Latino Commission on AIDS and also name its 25th anniversary award recipients to be honored at the organization’s annual benefit gala, Cielo.
ESPN and ESPN Deportes launched #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.
It’s spring, the time to clean and start anew. Perhaps you have been contemplating a new direction for your career, or perhaps you have been looking for an excuse to engage with that headhunter who called you the other day. But you’re probably lacking that last little push to take that step.
So let me offer you some help by sharing three things you could do that will absolutely get you fired, forcing you to make that change. And none of them involve excessive use of alcohol, drugs or displays of public nudity — so there should be no lasting after-effects.
By Gonzalo López Martí – LMMIAMI.COM
Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.
Millennials were more likely than the general consumer to go without landlines, with 64% reporting being mobile phone-only. Still, penetration among older generations was significant: 45% of Gen Xers and 32% of baby boomers. Hispanics were also heavily mobile phone-only, at 60%.
A recent survey by Ipsos once again shows that in the car, Americans prefer radio to CDs or streaming services – and that while countless studies claim that music engagement has evolved as the media landscape has changed, research shows that this definitively does not hold true in the car.
Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional “push” marketing strategies. Nora Ganim Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, spoke with eMarketer’s Lisa Barron about the implications for companies.
Women are everywhere. No surprise right? They do, after all, make up 50% of the world’s population. Yet everywhere we look, women are a topic of conversation. Michelle Obama’s outfit choices on a recent tour of Japan are proclaimed to break down female stereotypes. Sweaty, jiggling and fabulous women exercising on our screens chant ‘This girl can’ . A woman’s mob killing in Afghanistan sparks a global #JusticeForFarkhunda movement. The banning of India’s daughter, a documentary about the gang rape in Delhi, raises hackles across the globe while Ellen Pao sheds light on sexism in Silicon Valley.
Immigrants Are a Growing Share Among Black Americans … As the Black Immigrant Population Has More than Quadrupled Since 1980A record 3.8 million black immigrants live in the United States today, more than four times the number in 1980, according to a Pew Research Center analysis of U.S. Census Bureau data. Black immigrants now account for 8.7% of the nation’s black population, nearly triple their share in 1980.
Last month I had the pleasure of attending Google’s Hispanic marketing forum in New York. Of course, it was great to reconnect with many colleagues who have helped shape the Hispanic online market, but, most importantly, it was great to witness firsthand that Google is truly committed to Hispanics online. By Lee Vann- CEO, Captura Group
Multichannel pay TV subscriptions have plenty of benefits over relying solely on an over-the-top (OTT) device, and according to Adobe Digital Index research released in March 2015, TV Everywhere adoption continued to rise last year. TV Everywhere penetration among pay TV subscribers in the US in Q4 2014 was nearly double that in the same quarter the year prior, at 12.5%, vs. 6.5% in Q4 2013. Adobe estimated this would reach 18% by the end of 2015.
It’s interesting how creative professionals have never really found a way to be suitably paid. As a writer, I was asked my rate per word, which I found a particularly distasteful way to measure my value. It felt as if I were selling old books to trendy restaurants by the yard, honoring volume over ideas.
Victor Zeiris and Nathalie Jaspar— bilingual advertising executives who previously worked at agencies such as Grey, Saatchi and KBS+—announced the launch of Dial B, an agency specialized in beauty advertising for Latinas.
HispanicThe prevailing wisdom is that investment in the Hispanic market is a growth move by marketers looking to increase their revenue and market share. However I have quietly noticed a trend during the last few years that leads me to question the motives behind these investments. Has increased Hispanic market investment been a defensive move? By Jose Villa / Sensis
