Social media brand advocates can have a powerful influence on the purchase decisions of others, which makes it a promising tactic for companies to nurture them. Predictive analytics software can provide the necessary data to help companies locate the right influencers and craft engaging content that turns them into brand advocates.
The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.
In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent.
Business should focus on people and purpose, not just products and profits in the 21st century according to Deloitte Touche Tohmatsu Limited’s (Deloitte Global) fourth annual Millennial Survey. This and other findings from the survey suggest businesses, particularly in developed markets, will need to make significant changes to attract and retain the future workforce.
According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!
Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.
eMarketer estimates that this year, there will be 180.3 million social network users in the US, equating to nearly seven in 10 internet users and 56.1% of the country’s total population.
Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience.
iHeartMedia announced the lineup for its iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. Jennifer Lopez, Don Omar, Marco Antonio Solis, Prince Royce, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull will perform live at AmericanAirlines Arena in Miami.
Horizon Media announced the launch of a second stand-alone media agency network, Canvas Worldwide. The new media agency network, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, will officially launch in September 2015.
As part of SSG’s series, we bring deep analysis & insights on economic & growth indicators pointing at Total Market opportunities where Multicultural, Millennial & Gen Z advantages increasingly impact marketers’ overall success.
Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.
With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment.
Marriott International’s #LoveTravels campaign is launching a new portrait and video series featuring recognized Latino influencers Diane Guerrero (Jane the Virgin), Diego Boneta (Scream Queens), and Boyce Avenue (YouTube music sensation).
I just spent three days at the Multicultural Retail 360 Summit in Anaheim, California where I was invited to MC for a day. A new and fun experience for me! The conference agenda was solid and the speakers were great! But here’s the thing that caught my attention. Total Market is still a misunderstood concept. By Terry Soto is President and CEO of About Marketing Solutions, Inc.
Pronouncing a departmental “winner” will never be perfectly settled. The reality is that the disruptive nature of consumer advocacy and proliferation of user-generated content is enough to break down siloes.
The importance of upfront planning cannot be stressed enough, but this crucial topic often gets left by the wayside when media teams are bogged down with the volume of budget allocations, RFPs and attribution models required for implementing cross-channel buys.
eMarketer expects US adults to spend an average of 1 hour, 16 minutes with digital video each day this year.
By Gonzalo López Martí / LMMIAMI.COM
Near the end of the Great Recession, about one-in-five Hispanics ages 18 and 19 were “disconnected youth” – neither working nor going to school. By Jens Manuel Krogstad and Richard Fry
