Equally as impressive, Hispanics opened businesses — many owned by self-employed individuals — at a rate more than twice the national average of 18 percent between 2002 and 2007, according to the most recent U.S. Census Bureau figures.
Smartphones, tablets and computers have redefined how we connect every day. As new technologies emerge, consumers are connecting in even more ways and understanding these new connections is critical.
In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. Congress expanded the observance in 1989 to a monthlong celebration (Sept. 15 – Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.
New ideas and innovation are the lifeblood of 21st century businesses.
The pressure to measure marketing’s business value has increased, and agencies should remember this when competing for new business.
We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.
By Gonzalo López Martí @LopezMartiMiami
Starbucks doesn’t sell quality (forgive me for stating the obvious).
Coffee is not fuel.
Coffee is a craft & a ritual.
You know what I’m talking about, particularly if you are Colombian or Venezuelan.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs.
As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms.
The latest Nielsen Audio Today Report profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.
Measuring and monitoring brand equity has become a required discipline for any global marketer. Brands are important and valuable assets to corporations, and there’s a business imperative to understand their position in the market and whether a brand is developing in line with the brand’s objectives.
Social networking is a majority activity in the US: eMarketer expects 54.3% of the population, or 68.5% of internet users, to log on to a social site at least once per month in 2014.
Univision Communications Inc. (UCI) announced the official sponsors for its highly anticipated singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision.
Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.
Deportes Telemundo ushers the start of the new football season with its special “NFL Kickoff 2014 Presented By Xbox” from Seattle, Washington this Saturday, September 6 at 4:30 PM/3:30 C, featuring the stellar team of Karim Mendiburu, Ana Jurka, Leti Coo and Edgar Lopez.
Total Market is defined as: “A marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception through the entire strategic process and execution, with the goal of enhancing value and growth effectiveness. In marketing communications, this could lead to either one fully integrated cross-cultural approach, individual segment approaches, or both in many cases, but always aligned under one overarching strategy.” By Bill Duggan, Group EVP, ANA
The number of unauthorized immigrants living in the United States has stabilized since the end of the Great Recession and shows no sign of rising, according to new Pew Research Center estimates.
SSG’s economic series analyzes economic indicators from various sources, sharing growth insights that are vital signs of “new” economic opportunity in the Total Market.
By Gonzalo López Martí @LopezMartiMiami
When I started out in this business back in the good ol’ 90s, it could take us weeks, even months to craft and get approval for a four word-long tagline.
Entire teams of senior admen and adwomen would sit down around a table to analyze inane lines of copy.
Clients would belabor for months over the meaning, subtext and anthropological connotations of a futile alliterated soundbite.
Of course, the soundbite under the magnifying glass was going to run on billboards, bus shelters, newspapers and magazines when billboards, bus shelters, newspapers and magazines reigned supreme in the marketing repertoire.
Today, I lead a team of dozens of fickle Millennials cranking out tweet-like musings by the truckload, destined to ephemeral social media lifespans.
Funny thing is, the dozens of fickle Millennials refuse to talk to me.
Multicultural populations are driving 84 percent of the population growth, fueling 81 percent of U.S. job growth and accounting for 43 percent of buying power in top 10 markets – with statistics like these, marketing practices are evolving and, until now, have been lumped into the umbrella term “Total Market.[1]” For the last year, AHAA: The Voice of Hispanic Marketing, in collaboration with the Association of National Advertisers (ANA), and the Asian American Advertising Federation (3AF) assembled a broad coalition of clients, agencies and associations to define an integrated strategy for driving growth.
