With a goal toward accessing Total Market strategies through the growing healthy-driven movement, SGG has launched SSG Wellness Spectrum™ powered by GfK MRI, an advanced analytics tool designed to incorporate wellness propensities & consumption insights to ground Total Market strategies across segments.
As business leaders, it can be a challenge to stay abreast of relevant industry trends and consumer dynamics. Often times, it is hard to assess the validity of the latest research publication and its relevance to your particular business. This is where a high caliber industry conference like Hispanic Retail 360(HR360) can come in handy. This conference covers the gamut between strategy and tactics in the retail space but, because it involves a variety of experts who are in the trenches with consumers daily, HR360 serves as a barometer for trends critical to any business dependent on today’s consumer. By Bessie Ramírez, Managing Partner, About Marketing Solutions, Inc.
Despite commonly accepted notions of “healthy” among consumers, SSG’s recent analysis of “Healthy Breakfast Brands” revealed that there were no common brands among the top 2 “Healthiest Breakfast Brands” among various multicultural segments: Hispanics, Millennials, African Americans and White Non-Hispanics.
Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.
Content may be king, but the future of media buying in a digital world will be based on audience, not content.
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up. Based on July 2014 research by Localytics, push notifications may be helping to drive higher app interaction and lower abandonment rates.
Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.
One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos. by Luis Garcia, President and Lead Strategist / Marketvision
There are tons of articles written about the transformation of marketing due to data-driven platforms, customer-driven solutions and more. Many of these columns speak to challenges facing marketers such as a cluttered marketplace of solutions and infrastructure, but they all overlook one very important issue: without executive-level buy-in, none of these programs can succeed.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences—from delivering your order right to your door to broad selection and low prices—that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards.
WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.
A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video).
A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities.
Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America’s Most Convenient Bank.
Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.
By Gonzalo López Martí
A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.
It is the end of 2020, time to look back on the year’s main developments as well as the decade we now leave behind. Let’s start with ASVD (advertising-supported video distribution) — or as we used to know it, television.
Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.
Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.
The National Pork Board (NPB) launched PorkTeInspira.com, a new Spanish–language website with corresponding social media channels in Facebook, Twitter and Instagram.
