With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them!
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year
While 2000 didn’t bring us the end of the Internet predicted by Y2K, technology has transformed dramatically in the intervening years. We’ve gone from the earliest smartphones to roughly three-quarters of Americans owning a smartphone. And technology isn’t the only thing that’s changed. The composition of the country is shifting: 92% of the total growth in U.S. population from 2000 to 2014 came from multicultural groups. With these changes, our lifestyles and consumer habits have also evolved.
It’s amazing how many things we don’t question, how many critical assumptions powerfully shape the world around us that are based on muscle memory and reasons that we forget no longer exist.
With marketer demand for digital media exploding, a new Standard Media Index (SMI) analysis has been able to pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels.
Five years into the economic recovery, things are looking up for young adults in the U.S. labor market. Unemployment is down, full-time work is up and wages have modestly rebounded.
Frontier Communications Corporation announced the appointment of Gabriela “Gaby” Zabalúa as vice president of multicultural marketing.
Brandstyle Communications announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque.
As the official broadcast radio station 1210 ESPN Deportes will air all 41 home games and provide full coverage throughout the entire 2015-2016 season.
According to industry insiders, the RCN Televisión management team has rebranded MundoFox as MundoMax.
Shoppers are using a larger variety of payment options with digital and mobile payments serving as supplements to the traditional cash and card-based payments tools, according to new research released by Blackhawk Network.
Transitions Optical, Inc. announced a three-part web series entitled “Estilo a Primera Vista.” Hosted by celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.
Here’s the thing. When I said much of a businesses performance comes down to luck, that sounded disparaging. But it’s far from it. Luck could also be defined as the circumstances of our environment: the factors that lie beyond our control.
DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.
Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.
Lately, as we have grown accustomed to, there have been some articles suggesting that the use of Spanish among Hispanics may be dying out. I have been hearing very similar comments and reading similar studies since I started in this industry ―almost thirty years ago. In fact, I can even quote an ex-colleague saying, “Chica, don’t waste your time in the Hispanic advertising industry ―it will disappear in the next five to ten years.” by Gloria Constanza – Partner and Chief Contact Strategist / d expósito & Partners
An estimated 11.3 million unauthorized immigrants lived in the U.S. in 2014, according to a new preliminary Pew Research Center estimate based on government data. This population has remained essentially stable for five years after nearly two decades of changes. By Jeffrey S. Passel and D’Vera Cohn
Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time that they can connect the dots, the user has already moved on. They either purchased their product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.
Few small businesses have joined the mobile world, but that doesn’t mean small-business owners (SBOs) aren’t glued to their phones. In fact, it’s the opposite, based on recent research by Manta.
For a few years, media agency group Havas has published an annual index of “Meaningful Brands.” The index measures if consumers could see themselves living without brands X, Y or Z. Turns out they can. And also without A, B, C and pretty much the rest of the alphabet.
