Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year. By Lee Vann / Captura Group
It’s no secret that in some tech circles the smaller the screen, the cooler the consumer seems to be. With over 36% of wearable tech users between the ages of 25-34 years old, these oft-diminutive tech accessories that can fit snug on a wrist and monitor everything from health to home invasions certainly have found a place in the literal hearts and minds of its bearers.
The Web is changing. It’s becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this create?
The internet of things (IoT) is all around us—or at least, it will be soon. For now, many industries are focused on internal applications like inventory tracking. The travel and hospitality industries are, along with a few others, leading the way on consumer-facing IoT usage.
Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future.
Women handle the bulk of purchasing decisions for everyday items like groceries and clothing — even for those items targeted at men. In fact, 50% of products marketed to men are actually purchased by women. That’s why items for men are often marketed with women in mind, as well. In addition to being responsible for most of the day-to-day purchases, women are also heading up or influential in large ticket purchases like cars, homes and appliances.
Advertising is inherently a creative process, and creativity is often associated with a free-form approach to the development of ideas and concepts. The implementation of those ideas, however, should not be free form. In fact, research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.
With many publishers and advertisers acclimating to life in the digital era, native advertising has grown into one of the fastest hottest areas in online marketing.
In today’s fast-paced world, it’s no surprise that many of us are quick to seek out immediate gratification in our daily lives. From a marketing perspective, particularly as digital media engage with us in an ultra-real-time fashion, it’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.
Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.
While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.
Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, part of DDB Latina’s Group in the U.S., will Preside over the Awards at El Tercer Ojo, El Ojo Integrated Campaigns and Idea Latina para el Mundo in the XVIII Edition of El Ojo de Iberoamérica. The Festival, which Honors the Region’s Best Creativity, Will Take Place this November 4th, 5th and 6th at the Buenos Aires Hilton Hotel.
Generation Z has officially entered the workforce.If you’ve previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.
Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider. By Driek Desmet, Ewan Duncan, Jay Scanlan, and Marc Singer
Early in my career, my group was tasked with the development and implementation of a plan to increase ticket sales for a major annual sporting event that drew reasonable attendance with little marketing effort or expenditure. After much internal discussion and preliminary analysis of prior years’ sales, we developed a planning mechanism that remains a part of our strategic arsenal, to this day. Simply articulated, we created an exhaustive list of potential elements of the marketing/promotional/media mix, as rows down a spreadsheet. We then listed potential target segments as columns.
By Gonzalo López Martí / LMMIAMI.COM
Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.
Industry insiders have stated that Manuel E. Machado, CEO and co-founder of MGSCOMM is no longer involved in the day-to-day of Common Ground / MGS.
Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.
Millennials will soon become the nation’s largest living generation. They already have surpassed Generation X to make up the largest share of the U.S. workforce.Millennials Less Likely Than Boomers, Gen X to Embrace Generational Label
