Pricing & pitching.
By Gonzalo López Martí / LMMIAMI.COMB
In the direct marketing business (aka direct sale or direct response) the product, the actual item to be sold, is the last piece of the puzzle.
Contrary to conventional marketing’s conventional wisdom, the direct response business model is built on a brilliant consumer behavioral trait (or insight, as we like to call it too): there’s an awful lot of people out there who will buy anything that costs less than 20 bucks.