#TotalMarketTalk – Steven Benanav, VP Content Partnerships & GM, Flama
Welcome to the fourth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Steven Benanav, VP Content Partnerships & GM, Flama. Hear all about Flama, Univision’s English-language Digital platform, and their strategies being utilized to reach and engage digitally-connected Latinos. You’ll also get an inside look into Flama’s original series, and work they’ve done with Fortune 500 advertisers such as Coca-Cola.
“Healthier-outlook” consumers of different cultures differ in shopping preferences –their perceptions of “healthy” brands are so different that there are no commonalities among the top 5 breakfast Brands across segments. They also choose to shop in different retailers beyond Whole Foods & Trader Joe’s. Segmenting by Wellness Segments & Scores based on healthy attitudes & good behaviors is a valuable growth planning tool, as Brands with higher Wellness Scores experience higher growth rates than brands with lower Wellness Scores.
By Gonzalo López Martí – LMMIAMI.COM
The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position. In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.
Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new, younger generation is poised to come of age–and they’re a different group altogether.
Univision Communications Inc., the leading media company serving Hispanic America, today launched the recently announced “Todo Es Posible” (Everything is Possible) campaign, a multiplatform initiative that will bring to life the core values of the Univision Network brand and the journeys of Hispanics in the U.S. The campaign will focus on seven themes – Tenacity, Love, Respect, Building Bridges, Achievement, Pride and Union – to connect with viewers through relevant and engaging content that reinforces the tenets of the beloved Univision Network brand and tell the stories that define the Hispanic experience in the U.S. 
Univision Communications Inc. (UCI) is hosting its annual Upfront presentation on May 12th to unveil its 2015-16 programming line-up and highlight how targeting U.S. Hispanics through Univision’s multiplatform portfolio is the way forward for marketers to fuel growth. The presentation took place at the Lyric Theatre in New York City and will be hosted by UCI’s President and Chief Executive Officer, Randy Falco; President of Advertising Sales and Marketing, Keith Turner; and EVP, Advertising Sales, Steve Mandala. There will also be special guest appearances throughout the event and a special performance by international music superstar Ricky Martin.
Discovery U.S. Hispanic announced its networks’ 2015-2016 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Español as well as beauty, home and cooking on the female-focused Discovery Familia.
Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B de Cv., announced its 2015-2016 programming line-up at its annual upfront presentation in New York at the Best Buy Theater. Azteca presented its most ambitious programming slate, featuring an exclusive stellar Liga MX soccer line-up, “La Hora Ganadora” (The Winning Hour), a new hour of interactive family entertainment, a global novela sensation, updated returning favorites and strategic alliances with major digital industry players.
NBCUniversal Hispanic Group’s annual Upfront presentation was at New York’s Frederick P. Rose Hall and hosted by NBC’s “Today” news anchor Natalie Morales and TELEMUNDO entertainment anchor and “La Voz Kids” host Jorge Bernal. Executive Vice President of Advertising Sales for NBCUniversal’s News and Hispanic Groups, Mike Rosen, unveiled the company’s go-to-market strategy– “All Together. Latino.”– to connect with U.S. Hispanic audiences across all of NBCUniversal’s networks and platforms. Executives also introduced an impressive array of digital opportunities for advertising partners and unveiled the 2015-2016 programming line-ups for TELEMUNDO and NBC UNIVERSO, featuring more than 1,000 hours of original content.
NBC UNIVERSO announced the network’s 2015-16 programming highlights, which were unveiled tonight at NBCUniversal Hispanic Group’s annual Upfront presentation at New York’s Frederick P. Rose Hall.
ESPN Deportes announced at its Upfront in New York City today new initiatives focused on strengthening the network’s digital video offerings, original content lineup and diverse programming. Special guests included Spanish soccer star David Villa, who recently debuted with MLS’s newest team New York City FC, and ESPN Deportes’ on air commentators including Hugo Sanchez, Alejandro Moreno, Antonietta Collins, Alfredo Lomeli and recent Sports Emmy-award winner Ernesto Jerez. The presentation emphasized the importance of multimedia, multiplatform content and live programming to engage and reach the avid Hispanic sport fans, underscoring their power and relevance in sports consumption. The network’s success in delivering the most diverse sports programming will be the groundwork for the brand’s focus on live, diverse programming in 2016, highlighted by the return of the UEFA European Championship.
Estrella TV unveiled an innovative programming strategy for advertisers at its annual Upfront Gala at Bryant Park Grill in Manhattan. From a tented high tech stage setting, clients and advertising agency executives were given a glimpse of the network’s new content curation within the digital and social space.
Bummer for shareholders. And while I’m no stock picker, I’m enamored enough with Twitter’s new product, Partner Audiences, to not only recommend using this tool for hyper-targeting a CPG client’s best shoppers, but to perhaps look at this as a good time to buy an overly devalued stock. Note: Twitter got “perfect-stormed” last week when financial data aggregator, Serenity, ironically tweeted Twitter’s (did I just say that?) lower-than-expected earnings an hour before the planned release after the closing bell.
There is a growing generational gap in how diversity and inclusion is defined in today’s workplaces, according to “The Radical Transformation of Diversity and Inclusion: The Millennial Influence” a new study by Deloitte and the Billie Jean King Leadership Initiative (BJKLI). The research shows that Millennials see inclusion as vital to business success and believe cognitive diversity is critical to engagement, empowerment, business growth and competitiveness. In contrast other generations tend to view it through the traditional lenses of demography, representation, and assimilation. 
Big Voice Communications (BVC), a woman-owned, independent public relations agency known for its strategic, multichannel strategies, is celebrating its 10-year anniversary this month.
You think you’ve seen digital disruption? You haven’t seen anything yet. It’s just getting started. What’s been vertical disruption is about to go horizontal in a big way.
iHeartMedia announced the return of the iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. For the first time, the star-studded event will take place at AmericanAirlines Arena in Miami and will broadcast on TELEMUNDO.
NBCUniversal’s Hispanic Group, executives from NBCU Hispanic Enterprises and Content announced plans to partner with DEFY Media. The alliance will build upon the combined pioneering expertise of each media company to develop new social and mobile content specifically designed for “Generation M” (Millennial, Mobile, Multicultural). 
English Proficiency Rising Among Latinos as Spanish Use at Home DeclinesA record 33.2 million Hispanics in the U.S. speak English proficiently, according to a new Pew Research Center analysis of U.S. Census Bureau data.1 In 2013, this group made up 68% of all Hispanics ages 5 and older, up from 59% in 2000.
