Authenticity And Humor Key To Cutting Through The Clutter
There are three business reason why we’ve been able to indulge in this creative freedom when marketing to men.
Article placement: Top News
MundoFox premiers ‘El Mariachi’
MundoFox announced the premiere of ‘El Mariachi,’ the original television series about a young musician, who after being unjustly imprisoned, escapes to seek revenge, regain his honor and win back the woman he loves. Premiering July 22nd, the series will air exclusively on MundoFox Monday through Friday at 9PM/8c.
Driving Radio’s Value with U.S. Auto Buyers
For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
Luis Jimenez Show canceled on Univision Radio
New York radio personality Luis Jimenez and his morning show were cancelled on Univision Radio’s WXNY 96.3 FM.
LeBron James is America’s New Favorite Sports Star
The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America’s favorite sports star.
Programmatic + Immersive TV Experiences
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach. Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.
Extra! Extra! Read All About It (via Mobile)!
The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same.
Havas Conexiones launches
Havas PR North America formalizes Havas Conexiones, an agency within an agency that helps brands connect with Hispanics with offices in California, New York and Texas.
Exploring the Business Impact of Marketing Silos [REPORT]
Teradata Corp. and Forbes Insights released a new research study for CMOs and other senior marketing decision makers worldwide titled, “Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line.”
Companies advanced in Social Business actively leveraging Social Data [REPORT]
Research released by MIT Sloan Management Review and Deloitte reveals that nearly two thirds of surveyed companies around the world find social business initiatives —including social media, social software and social networks—are positively impacting their business outcomes.
Connecting with Social Brand Ambassadors
When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of the social TV story. The other half is tweets about brands that advertise on TV. In the same four-month period, 17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.
The Goal of Entertainment: How World Cup Fans in the U.S. Listen and Play Along [INFOGRAPHIC]
With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014’s tournament left many speculating that the game could be the next American pastime.
Don’t Pack Up the Social War Room Just Yet
The term “war room” has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation’s spotlight. The Super Bowl, the Academy Awards — and most recently, The World Cup — have become stages on which brands (Adidas and ESPN, to name a few) do their best dances, attempting to win over audiences with quick content and brilliant wit.
Most and Least Respected Brands of 2014
CoreBrand released its second annual report on the most and least respected corporate brands – Brand Respect: The Most and Least Respected Corporate Brands.
Industry Study of Advertising Bot Fraud
The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry.
Execs to Marketers: Show Me the Metrics
Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by VisionEdge Marketing and ITSMA in April 2014, 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased. Just 14% said the level of pressure had stayed the same, and 1% thought it had decreased.
On strategy. [INSIGHT]
By Gonzalo López Martí@LopezMartiMiami
In the business world -particularly in marketing & advertising- few words are thrown around more profusely and absentmindedly than “strategy”.
A few years back I started an impromptu poll: during business meetings and presentations I’d casually ask clients and/or colleagues to please define “strategy” for me.
Just for the sake of being on the same page semantically.
Some people would fumble.
Others would give me a harsh look, as if I’d asked them a thorny personal question.
Future of Soccer in the US
The no argument = the U.S. won’t anytime embrace soccer to the depth of other countries. by Stephen Palacios / Added Value
The changing face of marketing [INSIGHT]
Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.
YES, Language Does Matter When Engaging “Bilennials” [INSIGHT & REPORT]
We at Univision found this question of language of particular importance for our partners, and joined Nielsen and Starcom Mediavest Group’s Multicultural division to find some concrete answers. By Roberto Ruiz / Univision Communications Inc.
