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Bud Light moves to ALMA

Coconut Grove based ALAMA will be handling strategic and creative duties for Bud Light.  Austin based LatinWorks previsouly handled the responsibilities.

US advertisers increased spending in 2014 by 0.7%, offering hope for 2015

Total advertising expenditures increased 0.7 percent in 2014 and finished the year at $141.2 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2014 decreased 1.6 percent versus the year ago period.

How’d My Shopper Marketing Get So Complicated?

Take all of your brand’s shopper marketing and pin it to a wall. (Go ahead — I’ll wait.) It probably takes up more space than you imagined, and you may be a little shell-shocked by how many elements you have. There are likely items for pre-store, in-store and post-store. Physical and digital media. Versions for different retailers. Activations that change across audiences, seasons or usage occasions.

The Multicultural Edge: Rising Super Consumers [REPORT]

Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers. By understanding the cultural essence that drives multicultural consumer behavior today, marketers and advertisers are getting a glimpse of future market trends and forging a long-term relationship with the most dynamic and fastest growing segment of the U.S. consumer economy.

Cross Marketing Effectiveness Research (SMoX) conducted for Mobile

Results from the SMoX research confirm that marketers would significantly increase their overall campaign ROI, without increasing budget, by simply adjusting mobile spend upwards. The study also showed that mobile is a strong driver of campaign performance across the entire purchase funnel. From upper funnel metrics like awareness and image, to purchase intent and actual behavior (foot traffic or sales), the empirical evidence proves that mobile has a fervent contribution to campaign results, justifying a double-digit allocation of the entire media budget (not just digital) to mobile.

Beyond the Field Of Play: A Celebrity Athlete’s Rights Of Publicity

Rights of Publicity (ROP) are defined as the inherent right of every human being to control the commercial use of his or her identity. And much like typical Hollywood celebrities, athletes can increase their personal brand value by capitalizing on their own celebrity status.

Sensis announces Earned Media Practice

Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.

Trujillo named President of Sales and Business Development at Fútbol De Primera Radio Network

Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team .

Despite Financial Struggles, Latino Journalists Remain Guardedly Optimistic about their Futures; Increasingly Embrace Twitter [REPORT]

Co-sponsored by California State University, the National Association of Hispanic Journalists, Florida International University and Hispanicize Wire, the second annual survey sought to gauge the perceptions of Latino journalists amid the current media landscape. 

  • While 56% of the respondents said they were doing well or okay financially, the glass is half empty, as 44 percent said they were not meeting their economic goals. This could be a reflection of a growing number of independent journalists, as 60% of the respondents worked for companies and 40% were freelancers.

Do Millennials Ever Put Down Their Mobiles?

It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.

Get a Grip on Your Advertising. Introducing Advertising Process Control

Reliable genius is what you really want from your advertising. Why aren’t you getting it? Probably because you don’t take your advertising production process as seriously as you take many of the other processes in your company. Let me introduce you to the concept and practice of “Advertising Process Control.”  By Dan Beltramo, EVP, Product Leadership

Apple watching.

  By Gonzalo López Martí / LMMIAMI.COM

  • From an orthodox marketing POV, Apple, the largest publicly traded corporation in the world by market capitalization, has proven to be a pretty erratic ship with little rhyme or reason in its product portfolio and its targeting inclinations.
  • Catering on and off to an array of splurgers, lazy &/or clueless users, snobs, penny pinchers, showoffs, hipsters, nouveax riches, wannabes and data hoarders.

Association for Latino Media, Marketing & Communication Research launches

A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.  

Cross-Platform Measurement and The Golden Spike

After viewability and fraud, what’s the biggest issue in digital metrics today? Now, I know what you’re thinking: “There are other issues in digital metrics?” Humor me for a few hundred words.

Newspapers are the “Most Least Essential” major medium

One of the great joys of our Infinite Dial series is we can track items from so far back.  This year we brought back some questions about media in general that we had asked in the past.   Here’s one we didn’t show: We asked “Among the Internet, newspapers, radio and television which one is the least essential to your life?”

Visual Marketing Key in Helping Brands Attract Teens

As the first generation of digital natives, teens have grown up in an increasingly visual world, and retailers have to keep up with them when it comes to visual marketing. Sharalyn Orr, executive director at Frank N. Magid Associates, spoke with eMarketer’s Lisa Barron about how critical visuals can be in capturing the teen market.

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