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The Digital and Traditional Media Divide is Irrelevant Among Consumers [INSIGHT]

After more than a decade of digital disruption across the entertainment & media (E&M) industry, the distinction between digital and traditional media is deemed irrelevant in the minds and wallets of consumers, according to PwC’s annual Global Entertainment and Media Outlook 2015-2019. The E&M industry is now a multifaceted ecosystem – with new digital offerings creating a bigger, more diverse content universe and with digital accelerating delivery across platforms – whereby consumer choice is paramount.

The Oligopoly Response to Media Fragmentation

For all the talk of fragmentation in media, isn’t it funny how similar the digital media business is to the old TV business?  Take a second and think about it from the perspective of a mainstream advertiser.

The Importance Of Third-Party Measurement

In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when old Archibald Crossley started calling folks to see what they listened to on the radio the prior day. Third-party research — especially audited, accredited third-party research— has always ignited whatever ad market the research served. For example, the early history of television in the United States and the history of the Nielsen ratings are inextricably intertwined.

What Life Sciences Marketers can learn from Hollywood about Buying Consulting and Agency Services

Recently, TheNew York Times published an article headlined, “What Hollywood Can Teach Us About the Future of Work.” In it, the author marvels at the “Hollywood model” of work: where ad hoc teams carry out large and complex projects, requiring diverse talents with complementary skills. Per the article: “A project is identified; a team [of contractors] is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands.”

Entravision extends “LM Show.com” and expands markets

Entravision Communications Corporation announced that its hit afternoon celebrity and entertainment news program, LM Show.com, has expanded to nine new markets:  Denver, Colorado; El Centro, California–Yuma, Arizona; Modesto, Palm Springs and Sacramento, California; El Paso and McAllen, Texas; Phoenix, Arizona; and Las Vegas, Nevada. In addition to growing its geographic scope, LM Show.com will now air on Entravision’s just launched Super Estrella stations in: Las Vegas, Nevada; Denver, Colorado; Modesto-Stockton, California and the José network.

Internet use to drive 1.4% increase in media consumption in 2015

According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in internet use, which will increase by 11.8%.

Social Promotions Boost Event Awareness

Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.

FIFA Women’s World Cup Canada 2015 on Telemundo and NBC Universo

TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.

Know thy frenemy. Part 2 of 3. Death of Don Draper.

By Gonzalo López Martí  –  LMMIAMI.COM

  • What kind of innovation can come out of an organization that buries its talent under layers of hierarchy, paperwork, processes and reporting duties?
  • So you are a writer, an art director, a designer, a web dev?
  • You spend 10 hours a day in a cubicle working for a multinational corporation?
  • And you call yourself a creative?

Univision Digital joins MIT Media Lab

Univision Digital, the digital division of Univision Communications Inc. (UCI) announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab to explore cutting-edge technologies for news and information in the digital space.

Hispanics Make Social a Crucial Part of Digital Lives

While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics. It’s not that they overindex as users of social networks across the board, but rather that social networking plays a distinct role in their digital activity, according to a new eMarketer report, “US Hispanics: What’s … Read more

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