What happened to Ramón? [VIDEO]

During Florida State University’s The 2015 Hispanic/Latino Media & Marketing International Conference, the following video was released to help exemplify how Hispanics are an integral part the United States and how Hispanic Millennials are an un and coming demographic group.  Enjoy!

How To Hire The Right CMO

What does it take to hire a successful CMO in today’s marketing economy?  Answering that question is not easy because the environment keeps changing, but there are some key qualities essential for the person leading your marketing.

Advertisers tune in to Programmatic TV

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.

80% of Students use Mobile Technology to Study

Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.

Latina’s are Hot!

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

After the Apple Watch, all eyes in the tech world will be watching Puerto Rico

By Gonzalo López Martí   –  LMMIAMI.COM

  • It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
  • Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
  • Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.

Do TV & Radio stand a chance in the advertising game?

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices?  Most forecasts believe so, but we think it’s an open question after reviewing the conclusions of two different research studies that were recently released.  By Daniel McCarthy / The McCarthy Group

The TV Haters And TV Advocates Debate [INSIGHT]

The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.

The Modern DayFood Gatherer [REPORT]

While we generally gravitate towards what is simple and efficient, there is mounting evidence that we are moving in the opposite direction when it comes to grocery shopping.

A Millennial Majority for Audio, Today [REPORT]

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.

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