Cross-Platform Measurement and The Golden Spike

After viewability and fraud, what’s the biggest issue in digital metrics today? Now, I know what you’re thinking: “There are other issues in digital metrics?” Humor me for a few hundred words.

Newspapers are the “Most Least Essential” major medium

One of the great joys of our Infinite Dial series is we can track items from so far back.  This year we brought back some questions about media in general that we had asked in the past.   Here’s one we didn’t show: We asked “Among the Internet, newspapers, radio and television which one is the least essential to your life?”

Visual Marketing Key in Helping Brands Attract Teens

As the first generation of digital natives, teens have grown up in an increasingly visual world, and retailers have to keep up with them when it comes to visual marketing. Sharalyn Orr, executive director at Frank N. Magid Associates, spoke with eMarketer’s Lisa Barron about how critical visuals can be in capturing the teen market.

What happened to Ramón? [VIDEO]

During Florida State University’s The 2015 Hispanic/Latino Media & Marketing International Conference, the following video was released to help exemplify how Hispanics are an integral part the United States and how Hispanic Millennials are an un and coming demographic group.  Enjoy!

How To Hire The Right CMO

What does it take to hire a successful CMO in today’s marketing economy?  Answering that question is not easy because the environment keeps changing, but there are some key qualities essential for the person leading your marketing.

Advertisers tune in to Programmatic TV

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.

80% of Students use Mobile Technology to Study

Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.

Latina’s are Hot!

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

After the Apple Watch, all eyes in the tech world will be watching Puerto Rico

By Gonzalo López Martí   –  LMMIAMI.COM

  • It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
  • Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
  • Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.
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