Article placement: Top News

Retail Needs To Focus On People, Not Technology

Digital disruption is everywhere. From new accessories like wearables, to new retail techniques like mobile commerce, it’s easy to think that everything is changing. Yet in this world of unbound possibilities, we seem to fetishize technology, rather than use it to design products and experiences that cater to new and emerging consumer behaviors. We need to shift our focus away from the shiny new toys that technology provide, and key our eyes to our customers.

Cracking Cross-Device Key to Attribution Success

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about the close relationship between cross-device attribution and device identification and about the future of advanced attribution practices.

Retail Banks Invest In the Cross-Channel Consumer

Improving customer segmentation across various channels was also a key focus area, at 39% of respondents. And as banks invest more in following the digital consumer across channels, they’ll likely adopt data-gathering tools that can help them better categorize customers. Indeed, 25% said that a better overview of the customer was an area where technology could have the biggest impact—the top response.

Univision Local Media launches Texas Morning Newscast

Univision Local Media announced the launch of a regional morning newscast in Texas, “Noticias Texas Primera Edición” (Texas News First Edition). Based in Houston, the newscast will air across Univision stations in Dallas, Houston, San Antonio, and Austin on weekdays from 4 a.m. to 6 a.m. beginning on Monday, April 6, 2015.

Azteca America presents Camino a Premio Mujer

Azteca America announceds the broadcast of Camino a Premio Mujer, a special program in advance of the awards show Premio Mujer.  Bringing together women who have distinguished themselves in a wide range of professional fields and honor their work to advance the cause of women, the special airs Sunday, March 29 at 8:00 pm / 7:00 pm C.

A Look at Hispanic Spending on Consumer Packaged Goods [REPORT]

With the buying power of the U.S. Hispanic market now eclipsing $1 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” As the number of payment options available increases, the connection between purchase and payment has far-reaching implications: from how marketing should be planned, to how products are distributed, and even how sales are forecasted and measured.

2015 U.S. Digital Future in Focus [REPORT]

The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.

Large Companies cede further share in U.S. Consumer Packaged Goods Market

As growth picked up moderately in the U.S. consumer packaged goods (CPG) industry in 2014, small- and medium-size companies continued clawing away market share from their larger competitors, a trend that has been at work for the last several years, according to a new study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).

U.S. Retailers Struggling to meet Consumer Expectations around Mobile and In-Store Experience [INSIGHT]

A survey of 750 U.S. consumers and a separate analysis of how U.S. retailers operate across multiple sales channels indicate that, in order to win consumer loyalty and achieve growth across all channels, retailers must enhance their mobile commerce offerings and improve the in-store shopping experience. Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need of an upgrade, 39 percent ranked the physical store first, showing that retailers have not made much progress in these categories since last year’s survey.

Enduring Brands 2015

The brands Americans love say a lot about how they live.  In 2015, classic trusted brands increasingly comingle with “connected” internet brands based on the top brands in the 2015 Harris Poll EquiTrend study.

Acculturation Is Dead [INSIGHT]

Using “acculturation” as a tool to define a brand’s target consumer in this day and age is akin to only considering network television as a medium to broadcast your message. The breadth and depth of research techniques and syndicated tools that are available today mandate that we dig deeper, across segmentation models and through attitudinal and behavioral variables, to hone in on a brand’s true target – the one that will most profitably build your business for the long term.

Can You Identify Your Audience?

If your marketing isn’t working, it’s because you may not know whom you’re talking to.  After all, if you don’t know your audience, how can you know what they want to hear about?

Dr. Pepper & Telemundo launche “Atrévete A” campaign

Developed with two of Dr Pepper’s advertising agencies, Initiative LA and Identity, the “Atrévete A” (“Dare To”) campaign will focus on building brand awareness around messaging for Dr Pepper, “Dare to discover a unique taste,” by having “Suelta La Sopa” hosts, Jorge Bernal and Erika de La Vega, along with celebrity talent, try something “they’ve always wanted to do,” and encourage viewers to participate in a one-of-a-kind photo contest by daring to try something new with Dr Pepper.     

A majority of English-speaking Hispanics in the U.S. are bilingual [INSIGHT]

About six-in-ten U.S. adult Hispanics (62%) speak English or are bilingual, according to an analysis of the Pew Research Center’s 2013 National Survey of Latinos. Hispanics in the United States break down into three groups when it comes to their use of language: 36% are bilingual, 25% mainly use English and 38% mainly use Spanish. Among those who speak English, 59% are bilingual.

Why Marketers, Agencies Haven’t Mastered the Customer Experience

Among client-side marketers and agency professionals studied worldwide, higher engagement and conversion rates were far and away the top business benefits of customer experience optimization. Better brand perception and loyalty were the second-biggest benefits for both groups, while renewals, cross-sells and upsells rounded out the top three. All of the top three benefits were more important to marketers than agencies, while the latter group was more likely to cite financial-related benefits, such as increased average order value, than the former.

Mobile Will Account for 72% of US Digital Ad Spend by 2019

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.

Are US Hispanic Ad Agencies, PR Shops or Media Buying Agencies taking rebates or kick-backs?

In the last two weeks, the ANA has taken a beating for flooring a presentation by former Mediacom CEO Jon Mandel at the Association of National Advertisers Media Leadership Conference  accusing agencies of taking rebates and kickbacks and adversely affecting the impact and effectiveness of their client’s media plans purely for selecting media that would help build their own bottom-lines in a world of increased pressure by procurement practices and reduced agency fees.

So we at HispanicAd.com ask if US Hispanic focused ad agencies, US Hispanic focused pr firms placing social budgets and media buying agencies with US Hispanic buying responsibilities are taking rebates or kickbacks?   What do you think?

Skip to content