HispanicThe prevailing wisdom is that investment in the Hispanic market is a growth move by marketers looking to increase their revenue and market share. However I have quietly noticed a trend during the last few years that leads me to question the motives behind these investments. Has increased Hispanic market investment been a defensive move? By Jose Villa / Sensis
Across the board voter turnout was down in 2014. In 2010 about 91 million votes were cast and turnout among the voting eligible population was 41.8 percent. Four years later only 81 million peopled voted for a turnout rate of 35.9 percent according to data collected by Professor Michael McDonald. Looking at Democratic losses in states such as Colorado, Florida and Illinois, some observers questioned whether Latino turnout in particular was even lower. While not all 50 states have data available on official validated vote in 2014 yet, most states have now reported vote history and we can assess what happened in the 2014 midterms. By Matt Barreto
The latest iteration of Deloitte Global’s Latin American economic outlook series examines the opportunities and challenges for the economies of Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Venezuela. While the abrupt fall in the international price of oil has had a positive, yet dramatic, impact on the global economy, the decline is particularly good news for Latin America’s domestic economic situation.
Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along — a technology that brought the prospect of higher engagement without resorting to shenanigans — marketers jumped at the opportunity.
Award winning audio post house Tono Studios collaborated with Pablo Buffagni of BBQ Agency for a series of highly impactful and unorthodox radio and television spots to raise awareness for nonprofit organization the “Forever Foundation.”
Do you want to know how to grow your and your client’s business by engaging the Multicultural Mainstream? Then, the 2015 AHAA Annual Conference is the conference to attend. If you haven’t reserved your spot, the time to register is NOW, for we are filling up fast! And, if you’re looking for another reason, we will give you five. By Aldo Quevedo, Chair of AHAA and Principal/Creative Director of Richards/Lerma
The retail industry is poised for another busy year of mergers and acquisitions.
Generation Y or “Millennials” (aged 18-34) are, on one hand, just like their grandparents when it comes to their finances – they’re conservative, risk-averse, and realistic about setting goals and taking responsibility. At the same time, they exhibit all the telltale signs of youth – they’re more confident than other generations that they’ll reach their financial goals; they’re more optimistic that their financial situation is improving; and they bring a joie de vivre to their careers.
Daniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.
Time Inc. and Telemundo announced the launch of a new television series, “SOS: Salva Mi Casa,” (“SOS: Save My House”) premiering Saturday, April 11 at 12:00pm ET/PT on Telemundo. The home improvement show, Time Inc.’s first Spanish-language television program and its first major collaboration with Telemundo.
Welcome to the third installment of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Luis Miguel Messianu, President & Chief Creative Officer of ALMA. Hear Luis Miguel’s take on everything from “Total Market” to what the multicultural “Agency Of The Future” looks like. You’ll also get an inside look into ALMA’s best-in-class work servicing clients such as McDonald’s and AARP.
The much-anticipated shift toward mobile will occur this year in the two largest digital advertising categories: search and display. For the first time, US advertisers will spend more in these areas to reach consumers on mobile devices than desktop computers, according to a new eMarketer report, “The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices.”
Instagram will boast more than 100 million US users by 2018, eMarketer estimates, and this year, the social network’s audience will rise by nearly 21% to 77.6 million users.
A sad TV drama comes to conclusion, fading to black as music swells, and leaving the audience emotionally torn about the future of the main characters. Suddenly, the TV cuts to a peppy commercial and viewers are faced with the relentless cheer of an insurance spokesperson pitching their latest money saving product. This is a common occurrence in today’s prime time-driven entertainment culture, but new research from Columbia Business School shows that this juxtaposition of emotions can leave TV viewers puzzled at the swing in content and emotion, so much so that these potential consumers may ignore the ad altogether and will be unlikely to recall the advertiser.
Organizations worldwide have increased their focus on innovation. Yet, too often, they’re stymied by ingrained fear of failure and internal politics, as well as a lack of clear strategies and repeatable processes to make innovation measurable and accountable across the enterprise, according to a study released by the Business Performance Innovation (BPI) Network.
By Gonzalo López Martí / LMMIAMI.COM
10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”
For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age. Much of the concern has come from data that suggest adults age 18-34 so-called Millennials do not visit news sites, read print newspapers, watch television news,or seek out news in great numbers.
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.
Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.
