Case Study: How a TV Campaign Helped Microsoft Boost Social Activity [REPORT]
In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.
Marketing used to be a one-way street. Managed, controlled and structured. Today most brands know that they need to invite consumer participation in order to drive engagement and remain relevant. But it’s the few brands that go beyond this that are the most successful; that don’t just invite consumers in, but actually play a valued and impactful role in people’s lives – that are genuinely useful, meaningful, entertaining and immersive. In short, brands that actually do stuff for their audience.
The efforts start in April 2015 with a comprehensive campaign that includes TV, radio, digital, retailer programs, contests, social media and in-store demos. The agency also presented a brand new creative campaign focused on the emotional connection that Latinos have with beef.
By Gonzalo López Martí – LMMIAMI.COM
Lopez Negrete Communications enjoyed a bountiful Festival del Caribe.
The U.S. Hispanic population is growing exponentially compared to non-Hispanics, and the group’s overall restaurant visits outpaced population growth, reports The NPD Group. Last year Hispanics’ per capita visits to restaurants and other foodservice outlets increased by 4 percent compared to a 1 percent decline in visits by non-Hispanics, according to NPD’s CREST Hispanic foodservice market research.
The term ‘Hispanic’ broadly refers to the culture, peoples or nations with a historical link to Spain. Commonly in the United States ‘Hispanics’ or ‘Latinos’ are referred to as being people who trace their origin or descent to Mexico, Puerto Rico, Cuba, Central & South America and of course Spain and other Spanish cultures. by Stephen Palacios / Added Value
The Interactive Advertising Bureau (IAB) today released the “What Works and Why: IAB MIXX Awards 2015 Insights Report,” providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.
Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.
Why so much activity stirring around the boundaries of gender and why now?
While the definition of native advertising continues to evolve over the next few years, the role of the CNO will not only satisfy marketers’ needs for engaging content, but also ensure their clients’ paid and earned media strategies have a cohesive theme and voice.
Univision Communications Inc. announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.
#PEPSICHALLENGE – Pepsi is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans. As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.
Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank, America’s Most Convenient Bank.
Millennials have made smartphones a totem of their generation. Even as smartphone penetration climbs among older consumers, millennials are the ones making the most of the device’s capabilities.
Nielsen announced that Trina M. Fresco will now be serving as the vice president of U.S. Community Alliances, Events and Engagement.
ZGS Communications announced that Carmen Moras has been named General Manager of holaciudad.com. 
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.
Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a “virtuous circle,” with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.
Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Juan Faura to its leadership team as Vice President, Director of Strategic Planning. 
