PepsiCo’s Global Snacks Group is launching its biggest worldwide, integrated marketing campaign ever. The campaign will feature international football superstar, Leo Messi, on millions of Lay’s packages, including 50 million bags in India, as part of a multi-dimensional effort that includes television advertising, and out-of-home, digital, in-store and point-of-sale executions.
Our findings in the, like other studies on Hispanic Millennials, are captivating marketers to focus on this key demographic today. The present focus of most companies is on how to better market to Hispanic Millennials to get them to buy their products and services. However, after having pored through the detailed data underpinning the project, I realized there is more to this research than some supporting data points on the how to better market to Hispanic Millennials today. Hidden in the data is a fascinating glimpse into a future marketplace where organizations have to fundamentally change their approach to the Hispanic market. By Jose Villa / Sensis
From the pre-tournament build up, through the final whistle, the LISTERINE Brand will react to the news of the day, recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth.
As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform that celebrates fan passion.
When people speak of “digital kids,” the novelty of the adjective may obscure the importance of the noun. Above all, kids—those ages 12 or younger—are still just kids. Their engagement with technology is limited by the immature interests and capabilities that go with being very young, and further limited by restrictions their parents impose. In important respects, kids are digital natives who aren’t all that digital, according to a new eMarketer report, “Digital Kids: ‘Digital Natives’ with Analog Tendencies.”
Univision Television Group announced the appointment of Karl Alonso Meyer as regional vice president of National Sales. Karl will be responsible for leading the West & South West National Sales Operations. Karl will report to Antonio Roman, senior vice president, National Sales, Univision Television Group.
Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way.
As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.
Adobe released its Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends. Key findings of the Adobe Digital Index report show that online TV consumption across all devices grew at 246 percent year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 percent increase. For the first time iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 percent market share. Browsers fell behind with a 36 percent share compared to 47 percent a year ago.
According to a February 2014 study by DNN in collaboration with Lawless Research, Survey Sampling International (SSI) and Qualtrics, acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Hispanics are the fastest growing population in the United States. With ever increasing purchasing power and economic influence, Hispanics have grabbed marketers’ attention. Brands are shifting into a “total market” strategy, recognizing Hispanics’ integral role in brand strategy and marketing communication planning.
As their job functions continue to require them to interact more, the majority of CMOs and CFOs have realized that getting along with one another is important, at least according to March 2014 polling conducted by Market Measurement for Active International, which found that more than three-quarters of US CMOs and CFOs felt the importance level of aligning together on major company decisions was high or extremely high.
Many of our recent blog posts have shown that Hispanic young adults are working toward getting to where they want to be in their careers-but they’re not there yet. They’re living in a world of economic turmoil that they hadn’t really bargained for. To guard against this uncertainty, many are living with their parents well into adulthood or moving in with romantic partners. (When it comes to marriage, however, they’re in no rush.)
UniWorld Group announced its rebranding. This transition includes a name change — from UniWorld Group to UWG — a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends that will keep UWG in the forefront of the ever-changing cultural landscape. The rebrand comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an “insight-driven, storytelling agency” for its clients.
Rosemary Kimani joins Sensis as strategic planning director. Kimani brings experience uncovering insights using innovative tools to build strong brand relationships. She will lead the agency’s Strategy and Social Media practices.
Círculo Creativo is pleased to announce the winners for this year’s Young Creatives Contest and Not So Young Creatives Contest. The brief entailed ideating a TV or Cyber piece for La Cocina VA, a non-profit organization that generates job opportunities for the unemployed through job training in the hospitality and food service industries. The judges panel this year was, as always, comprised of a panel of creatives from outside the U.S. Hispanic market.
New wellness and prevention benefits under the Affordable Care Act (ACA) are offering insurers and hospitals a prime opportunity to engage newly enrolled Hispanic and multicultural consumers into their health care circle. ACA made obesity screening and counseling one of several “preventative services benefit,” which can be utilized as a potential entry point to bring these groups onboard and bond them in a relevant way with insurers and hospital brands. By Santiago Solutions Group
MarketPulse is new idea from Geoscape and its purpose is to keep you informed with key data points regarding the New Mainstream of American consumers. We will be publishing MarketPulse on a monthly basis with key facts around a different theme each month. We’ll explore themes that range from home ownership, spending patterns, media usage, business growth, education, sports and entertainment. We’ll bring you salient facts that illustrate the power of the New Mainstream consumer market and open your eyes to potential opportunities across multiple industries.
By Gonzalo López Martí @LopezMartiMiami
Dear Mr. Marcelo Claure.
You are a long-time Miami resident.
An accomplished entrepreneur.
It’d be fair to say you are the most successful Hispanic businessman living in the US today.
You amassed one bulky personal fortune and built a global corporate juggernaut from scratch.
Not in real estate like all those big shots driving flashy, second-hand Maseratis around town: you made your money in the highly competitive field of mobile telecommunications.
You employ hundreds of people locally and thousands more across the world.
This community owes you a lot.
You are an example for this town and for Latinos all over the planet.
Question: what’s your exact share & role in the bid to start an MLS franchise in Miami?
The ANA (Association of National Advertisers) s now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising campaigns.
