Do Marketers Act on Data Insights?
Few marketers have found a single customer view, and recent research finds they’re having trouble simply collecting and managing data needed to get there—and that’s a big problem.
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The New Reality of Watching the Box
Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people. By Tony Boyte, Research Director
Digitization: Disrupting And Defining All At Once [INSIGHT]
The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the change that lies ahead. More than half of C-level executives globally, for example, believe that digital will bring about significant change or complete transformation of their businesses, according to a CEO study we conducted. This will impact CPG companies as much as it is hitting other sectors, too.
Why ‘Star Wars: The Force Awakens’ Needs Zero Marketing
For those of you who may have been buried under a rock the last week or so, the Internet saw the premieres of “Daredevil” on Netflix, the “Game Of Thrones”’ season opener and trailers for “Batman vs. Superman,” “Fantastic Four,” “Ant-Man” and the most amazing, awe-inspiring trailer of them all: “Star Wars: The Force Awakens.” I have never watched so much online video and then read about what I’d just watched in forums and blogs as I did last week!
AHAA to Honor Toyota with the 2015 Marketer of the Year Award
AHAA: The Voice of Hispanic Marketing announced today that Toyota Motor Sales, U.S.A., Inc. was selected as the 2015 winner of the AHAA Marketer of the Year Award. It joins a prestigious short list of elite brands that have received the award, including Walmart and McDonald’s.
Empire State Building ford red for Telemundo 47 New York’s 50TH Anniversary
The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area. Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.
OMD wins Wells Fargo Media Consolidation review
OMD significantly expanded its relationship with the San Francisco-based financial institution. Presenting a data-driven strategy, OMD was also awarded the digital business, as well as the entire multicultural media portfolio (in partnership with Buzz Marketing Group).
Azteca America announces the premiere of Baila si Puedes
Azteca America announced the premiere of Baila si Puedes (“Dance if You Can”), a new show hosted by Tania Rincón that brings together 16 celebrities and 16 professional dancers to face different dance challenges. Evaluating their performances will be a panel of judges composed of Ema Pulido, Kalimba, and Aylín Mujica. Baila si Puedes premieres Monday, April 27 at 7:00 pm/ 6:00 pm C on Azteca America.
Critical Changes in Consumers’ TV Viewing Driven by Connected TV, Multiscreen Activities & ‘Better Ad Experience’ in Digital Video [REPORT]
The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.
Case Study: How a TV Campaign Helped Microsoft Boost Social Activity [REPORT]
In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.
From Saying to Doing [INSIGHT]
Marketing used to be a one-way street. Managed, controlled and structured. Today most brands know that they need to invite consumer participation in order to drive engagement and remain relevant. But it’s the few brands that go beyond this that are the most successful; that don’t just invite consumers in, but actually play a valued and impactful role in people’s lives – that are genuinely useful, meaningful, entertaining and immersive. In short, brands that actually do stuff for their audience.
alPunto Advertising named California Beef Council Hispanic AOR
The efforts start in April 2015 with a comprehensive campaign that includes TV, radio, digital, retailer programs, contests, social media and in-store demos. The agency also presented a brand new creative campaign focused on the emotional connection that Latinos have with beef.
Cuba. Part 2
By Gonzalo López Martí – LMMIAMI.COM
- According to The Brookings Institution, Cuba is clearly trying to lure foreign investment.
- It might be yet another political maneuver by the Communist Party to buy time.
- However, this time it’s different.
- The party is over.
- The octogenarians will go soon.
- Duh.
- The conference “Oportunidades en Cuba” held recently in New York City and organized, among others, by the Wharton Business School attracted the presence of 240 business people.
Lopez Negrete Communications Wins Festival Caribe Grand Prix & More
Lopez Negrete Communications enjoyed a bountiful Festival del Caribe.
U.S. Hispanics Grew Restaurant Visits Last Year
The U.S. Hispanic population is growing exponentially compared to non-Hispanics, and the group’s overall restaurant visits outpaced population growth, reports The NPD Group. Last year Hispanics’ per capita visits to restaurants and other foodservice outlets increased by 4 percent compared to a 1 percent decline in visits by non-Hispanics, according to NPD’s CREST Hispanic foodservice market research.
Discover: Hispanics
The term ‘Hispanic’ broadly refers to the culture, peoples or nations with a historical link to Spain. Commonly in the United States ‘Hispanics’ or ‘Latinos’ are referred to as being people who trace their origin or descent to Mexico, Puerto Rico, Cuba, Central & South America and of course Spain and other Spanish cultures. by Stephen Palacios / Added Value
‘What Works and Why’ in Digital Marketing [INSIGHT]
The Interactive Advertising Bureau (IAB) today released the “What Works and Why: IAB MIXX Awards 2015 Insights Report,” providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.
Mobile Advertising Is Farther Along than You Think
Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.
Empowering Women One Brand at a Time
Why so much activity stirring around the boundaries of gender and why now?
Native Advertising Shakes Up Agency And Brand Ecosystem
While the definition of native advertising continues to evolve over the next few years, the role of the CNO will not only satisfy marketers’ needs for engaging content, but also ensure their clients’ paid and earned media strategies have a cohesive theme and voice.
