Article placement: Top News

How Google breaks through [INSIGHT]

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

Make the Most of Your Brand’s 20-Second Window [INSIGHT]

While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was again reminded of how many marketing executives have an unrealistic and overly brand-centric view of how important their brands are in people’s everyday lives.

Motion Picture and Video Industry receipts exceed $80 Billion

The U.S. Census Bureau released data today from the 2012 Economic Census showing that receipts for the nation’s motion picture and video industry  – covering the entire process from production to projection − increased $1.2 billion (1.5 percent), from $79.8 billion in 2007 to $81.0 billion in 2012. These receipt totals include ticket and concession revenue.

Disrupting Aging During the “Age of Disruption” [INSIGHT]

Last Friday’s HispanicAd News Alert publicized the results of a study that Ipsos conducted on behalf of CarMax, where the headline read, “Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!”  The study examined the types of cars adults would purchase during a mid-life crisis, where they found that people are almost as likely to purchase an SUV or a sedan as the proverbial mid-life crisis vehicle, the sports car.  While that may seem a bit surprising to many, the results actually reflect a mindshift happening in today’s society.  By Louis Maldonado /  Managing Director at expósito & Partner

Boehringer Ingelheim launches “Cuida tu Don” with Entertainer “Don Francisco”

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.

Smithsonian highlights Hispanic Advertising History

The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.

The CEO Is The New CMO

In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.

Are You Prepared For The Coming Tide Of Teens?

Brands, be warned, you’re not ready for the next era of young media consumers. I can tell you from dispatches from the front lines. Over the last few weeks, we have been introducing the findings of a report we will formally launch in the coming weeks around the media habits and preferences of 13-24 year olds called the Acumen report.

Jägermeister launches “Sin Igual” campaign

Jägermeister announced the launch of the brand’s first campaign ever developed to reach Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.

Montejo and Mana announce partnership

Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015.

I need you to need me.

By Gonzalo López Martí / LMMIAMI.COM

  • Marshall McLuhan saw it coming with uncanny clairvoyance.
  • Ditto Andy Warhol when he said, in 1968, that eventually everyone would be famous for 15 minutes.
  • However, nobody defined social media as masterfully and accurately as Cheap Trick, that toothless ‘burb rock bland band from the 70s.

The dawn of marketing’s new golden age [INSIGHT]

Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.

Top 50 Global Consumer Goods Brands [REPORT]

According to the 2014 Brand Footprint, that’s what it takes to be recognized as one of the top 50 global consumer goods brands. It’s an impressive number, and a marvel of manufacturing and logistics.

The Media, The Message: Communicating In Or Out Of A Crisis [INSIGHT]

You’d assume that people who create media for a living would know how to present a positive image of themselves to the media. Clearly, that’s not always the case. I do a lot of media training with my clients, and I’d say the Sony execs could have used a touch-up on their message-delivery skills. And if other entertainment companies are smart, they’re booking media-training sessions for their executives as we speak.

Searching for New Growth? Look to the Shelf [REPORT]

The shelf is perhaps the most important link in the value chain from manufacturer to retailer to consumer. It’s where brands and innovations are made available to consumers. It’s where pricing and promotions take place. It’s where supply meets demand, in the most tangible way.

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