TouchTunes, an in-venue interactive entertainment platform in North America, released its annual Year-End Music Charts reporting on the top played songs and artists of 2014. Based on songs played across its domestic network of over 60,000 jukeboxes, TouchTunes’ Year-End review provides unique insight into the music choices of bar and restaurant patrons regionally and nationwide.
The boost that the World Cup was supposed to give Brazilian soccer hasn’t materialized as a sluggish economy and budget shortfalls leave the majority of top division clubs unable to pay salaries. Courtesy of Bloomberg
There’s no doubt Baby Boomers have changed how endemic categories (e.g., health and finance) view and speak to older consumers, which has resulted in more authentic and youthful ad campaigns that resonate on a deeper level. And, it’s also true that Boomers’ unrivaled spending power has caused mainstream brands to at least question the wisdom of ignoring consumers once they turn 50. Despite this progress, however, the question of how to convince more mainstream brands to target consumers 50+ with any regularity persists.
The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.
2015 will be the year of mobile!Wait, people have said that about every other year? How many years have we been saying that one now — five? Six? Sigh.
Prosumer, city-sumer, sellsumers, JOMO and FOMO. Marketers and brand managers are constantly bombarded with fancy terms and buzzwords hailing the next big consumer trend. This can be overwhelming and brands often find it challenging to tap into every trend out there. The trick lies in knowing which ones are most relevant to their business.
Millennial males are, in theory, elusive creatures. They’re commonly thought of as cord cutters who can’t be—and don’t want to be—reached. But many marketers remain eager to connect with this young, digitally-savvy group.
Consumers are voting at an accelerated rate for brands that enable customization.
Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never so important before: data and content.
Lapiz, a Chicago-based advertising agency for emerging cultures, promoted Lizette Morazzani to creative director.
Just read an article in the LA Times on how Latino Urbanism is informing how LA is remaking and reinventing itself. This is not only taking place in traditional Latino communities like Boyle Heights and Pacoima but it is also happening alongside many African American communities in South and Southeastern LA. As I read the article I thought about how “Hispanic Marketing 101” historically influenced this dynamic. By Richard Vasquez / Vasquez & Associates
Internet users say digital tech makes them better informed than 5 years ago. Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.
First the good news: The way Americans feel about their own finances and the US economy is nowhere near as dismal as it was during the 2008–12 recession. The bad news is that, while things aren’t getting worse, they’re not getting much better either. Consumer morale, although stable, remains stubbornly low.
Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.
Telemundo unveiled its partnership with Mashable, the leading media company for the Connected Generation, on Friday at the Mashable Media Summit showcasing a dedicated Spanish-language content hub titled “#ElPulso via Mashable.” #ElPulso via Mashable will live on a dedicated page on Telemundo.com designed to provide news and information on how digital and technology are changing … Read more
Media sales veteran Rosy Marin will depart her post as Chief Revenue Officer at Pulpo Media, ten months after assuming the post.
Entravision Communications Corporation announced that legendary radio personality, Eddie “Piolín” Sotelo, will launch a morning show, “El Show de Piolín,” on 16 of the company’s radio stations beginning on January 5, 2015, as part of a programming and network advertising sales agreement.
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. The global economy is expected to improve (the IMF predicts 3.8% global GDP growth in 2015, up from 3.3% in 2014), but advertising faces a tough year-on-year comparison after the Winter Olympics, World Cup and US mid-term elections in 2014. Adspend growth will therefore be slightly below 2014’s 5.1%. 2016 will be a quadrennial year – with the Summer Olympics, US Presidential elections and the UEFA European Football Championship – and we expect these events to propel adspend to 5.6% growth that year, before it slips back to 5.2% in 2017 in their absence.
At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced it has elected two new members to its Board of Directors: Carla Trum Mercado, Partner, CommonGroundMGS and Marco Lopez, Executive Vice President – Partner, elemento L2. As new board members, both will work closely with AHAA’s governing bodies and Executive Director Horacio Gavilan to support the organization’s advocacy initiatives and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.
By Gonzalo López Martí / LMMIAMI.COM
