NBCUniversal’s Hispanic Enterprises and Content announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, starting in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.
Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V., unveiled its 2014-2015 programming lineup at its annual Upfront presentation in New York. The network announced a strengthened soccer lineup, groundbreaking programs, revamped returning hits with more superstars that the U.S. audience knows and loves, strategic partnerships with digital content leaders, and an evolution of the Azteca brand.
beIN SPORTS unveiled its 2014-2015 programming schedule today during its first-ever Upfront event. The network presented its solid line-up of premium sports content to advertisers and marketers during the presentation held at Rockefeller Center’s, 620 Loft & Garden in New York.
EstrellaTV has unveiled an ambitious slate of new original programming at its annual Upfront event, held Monday, May 12, before a capacity audience at Manhattan’s Hudson Hotel Rooftop Terrace.
NUVOtv is accelerating the momentum it began last year when Jennifer Lopez joined the network as its Chief Creative Officer by announcing new series and specials and the renewal of several shows embraced by NUVOtv viewers. The 2014-15 programming slate was unveiled May 12 at the Edison Ballroom in mid-town New York and hosted by Ms. Lopez, NUVOtv CEO Michael Schwimmer, EVP Programming Bill Hilary and SVP Advertising Sales Craig Geller.
Publicis Groupe S.A. and Omnicom Group Inc. jointly announced that they have terminated their proposed merger of equals by mutual agreement, in view of difficulties in completing the transaction within a reasonable timeframe. The parties have released each other from all obligations with respect to the proposed transaction, and no termination fees will be payable by either party.
As demand for cars rapidly spreads in developing countries, it remains strong in established markets as well. In the U.S., where cars are an integral part of many consumers’ daily lives, obtaining a driver’s license is the initial step toward independence, and a first-car-purchase is often synonymous with pride and freedom. So who are the car buyers of tomorrow, where do they live, and what drives them through the path to purchase?
U.S. consumers are pushing their shopping carts past many of America’s national brands and feel little regret in doing so, according to Deloitte’s American Pantry Study of more than 375 brands across 30 product categories.
By Lee Vann / Captura Group
Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.
CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.
As consumers switch between multiple devices daily, advertisers are looking to cross-device advertising to track and target users across channels. According to data released in February 2014 by Conversant, 59% of US senior-level marketers and agency decision-makers cited cross-device advertising as a digital channel they planned to use this year. This trailed second-place video by just 2 percentage points.
NBCUniversal recently announced that it will create original digital video across all of its entities. Scott Schiller, executive vice president of digital advertising sales at NBCUniversal, spoke with eMarketer’s Rimma Kats about how the recent initiatives will help advertisers reach consumers.
Ever since salsa overtook ketchup as the top condiment, it’s been obvious how multicultural cuisine has influenced Americans everywhere. Today if you’re a marketer, you’ve heard of the coveted demographic called ‘U.S. Hispanics.’ Hispanic influences are everywhere, from Latin cuisine affecting how all Americans eat to Cinco de Mayo celebrations far and wide, which goes back to celebrating with food!
Set to premiere Tuesday, July 15th at 9 pm ET/PT, irreverent and action-packed, Matador chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a popular soccer star who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don’t realize is that it’s all a cover—in truth, he is a skilled covert operative executing missions for a little-known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he’s been cast, he will be forced to confront the question of his true identity… and it is this mission which will prove to be his most dangerous
EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes.
The film received great audience feedback and opened to a sold out show at Universal City AMC on Friday May 2nd. It will also open in Puerto Rico’s Fine Arts Theaters by the end of May.
The relationship between marketing and procurement has improved substantially and is driving measurable results according to Optimizing the Procurement & Marketing Relationship – an ANA Survey due out later this month.
The U.S. economy hinges on the 10 leading TM states where Multicultural purchase power makes up about a third of the base and also a major contributor to the incremental Buying Power. In fact, over 4 in 10 new consumer purchasing dollars are generated by Multicultural segments in the Top 10 TM states as opposed to 1 in 5 in the other 40 states. By Santiago Solutions Group
Most Hispanics in the United States continue to belong to the Roman Catholic Church. But the Catholic share of the Hispanic population is declining, while rising numbers of Hispanics are Protestant or unaffiliated with any religion. Indeed, nearly one-in-four Hispanic adults (24%) are now former Catholics, according to a major, nationwide survey of more than 5,000 Hispanics by the Pew Research Center. Together, these trends suggest that some religious polarization is taking place in the Hispanic community, with the shrinking majority of Hispanic Catholics holding the middle ground between two growing groups (evangelical Protestants and the unaffiliated) that are at opposite ends of the U.S. religious spectrum.
A Q1 2014 study by Converseon analyzed direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature, with an additional 25% neutral. On Facebook, 49% of interactions were positive, with Google+ falling in the middle.
