Zubi promotes Valls to VP, Discovery & Design
As VP, Discovery & Design, Mr. Valls will lead his team as they continue building on the increasingly critical union between research, account planning and analytics.
Article placement: Top News
Terkelsen – CEO of MediaVest USA to kick-off 2015 AHAA Annual Conference
AHAA: The Voice of Hispanic Marketing is pleased to announce that Brian Terkelsen, CEO of MediaVest USA, will deliver the opening keynote address at the 2015 AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015.
What happened to Ramón? [VIDEO]
During Florida State University’s The 2015 Hispanic/Latino Media & Marketing International Conference, the following video was released to help exemplify how Hispanics are an integral part the United States and how Hispanic Millennials are an un and coming demographic group. Enjoy!
Reporters unhappy with Press Materials and Lack of Quality Content for Stories [INFOGRAPHIC]
According to the survey of North American journalists and media professionals released today, 68% of journalists feel that their job has become more difficult in the last 5 years.
Hispanic Americans are foreshadowing the future of media in the U.S. [INFOGRAPHIC]
The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the U.S. today – use the Internet, smartphones, tablets and TV in their daily lives.
How To Hire The Right CMO
What does it take to hire a successful CMO in today’s marketing economy? Answering that question is not easy because the environment keeps changing, but there are some key qualities essential for the person leading your marketing.
Subscription Video Services Give Options to Consumers Looking to Spend on Content
As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand (SVOD) services. And who knows, maybe the extra money lining viewers’ pockets is actually helping fuel the steady consumer adoption of these services.
Can Pharma Sites Cure Seniors’ Lack of Trust?
Trust issues are a key reason for pharma’s low ranking. When researching a disease, 66-and-older respondents had little trust in pharma company-sponsored sites.
Native Advertising appears to garner 2X as Much Visual Focus [REPORT]
Unlike survey-based measurement, which evaluates a consumer’s conscious reactions to ads, neuroscience taps into the brain’s subconscious. Neuroscientists believe the subconscious is the motivating force behind many of our actions, including which brands we buy from.
Marketers rapidly adopting Cross-Screen, and Advanced Targeting Tactics
Videology found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago.
Advertisers tune in to Programmatic TV
Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.
Newlink America first US Hispanic member of PR Council
Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.
80% of Students use Mobile Technology to Study
Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.
Latina’s are Hot!
If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot! by Pedro de Cordoba – Chief Strategy Officer / Eventus
After the Apple Watch, all eyes in the tech world will be watching Puerto Rico
By Gonzalo López Martí – LMMIAMI.COM
- It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
- Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
- Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.
Do TV & Radio stand a chance in the advertising game?
Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it’s an open question after reviewing the conclusions of two different research studies that were recently released. By Daniel McCarthy / The McCarthy Group
The TV Haters And TV Advocates Debate [INSIGHT]
The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.
The Modern DayFood Gatherer [REPORT]
While we generally gravitate towards what is simple and efficient, there is mounting evidence that we are moving in the opposite direction when it comes to grocery shopping.
Building marketing and sales capabilities to beat the market [INSIGHT]
The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.
Horowitz Insight – Hispanics are more than just a mobile audience [INFOGRAPHIC]
A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.
