Optimize Your Hispanic Marketing and Merchandising Initiatives For Retail Success [INSIGHT]
A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising.” By Terry Soto, Author and CEO, About Marketing Solutions, Inc.
NBCUniversal’s Hispanic cable network mun2 transitions to become NBC UNIVERSO – the company’s modern general entertainment cable channel for Latinos – on Sun., Feb. 1, the day it airs the exclusive Spanish-language telecast of Super Bowl XLIX.
Music consumption has changed, but consumers’ appetite for music is as strong as ever.
The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.
“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.
SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.
Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?
In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.
MundoFox announced the premiere of “Quien Mato a Patricia Soler?” (Who Killed Patricia Soler?), an original production starring Mexican actress Itati Cantoral and Spanish actor Miguel de Miguel. “Quien Mato a Patricia Soler?” marks the long-awaited return of Cantoral to television. The series premieres on February 9 and will air exclusively on MundoFox Monday through Friday at 9PM/8C.
NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.
As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?
NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.
Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.
Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.
74% of online adults use social networking sites in the US , and this is no longer limited to the young as we see increased numbers of users aged 50+. The proliferation of smartphones means social media data is being captured in real-time as consumers post in the moment.
Customer loyalty pays off—just ask Amazon.com and take a look at the loyalty of holiday gift givers—and marketers were bringing these efforts to mobile.
The National Cable & Telecommunications Association’s comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.
The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.
