By Karen Stocks Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the … Read more
By Sarah Naseer, Christopher St. Aubin and Michael Lipka Just over half of U.S. Hispanic adults (54%) get their news mostly in English – far higher than the share who get their news mostly in Spanish (21%). About a quarter of Hispanic Americans (23%) say they consume news in both languages about equally. There is … Read more
Spanish Broadcasting System, Inc. (“SBS” or “the Company”) (OTC Pink: SBSAA) announced that it had reached a multimillion dollar out-of-court settlement with VOZ Media regarding VOZ’s default of its $64 Million acquisition of the SBS Mega TV division. The amount of the settlement was not disclosed. The settlement is in addition to a $3.8 Million … Read more
Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding … Read more
In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest … Read more
The retail industry supported 55 million full-time and part-time jobs in 2022, accounting for 26% of total U.S. employment, according to a new report released today by the National Retail Federation. The figures are up from 52 million jobs and 25% of total U.S. employment in 2018. Conducted by PwC, The Economic Contribution of the … Read more
By Stephani Estes If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t … Read more
EstrellaTV is premiering the leading global Spanish-language talk and variety show El Hormiguero on Monday, April 8. The series will air Monday through Friday at 8 p.m./7 p.m. CT, and will be available on the EstrellaTV app. El Hormiguero is hosted by Pablo Motos. “El Hormiguero is the #1 Spanish-language primetime talk series, and we … Read more
By Joanna Fragopoulos The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave … Read more
Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on … Read more
By Marcelino Miyares Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?” That was when direct response meant DRTV. This is not so much the case anymore, given the growing complexity of marketing in the 2020s. I am talking about CTV, OTT, ROAS, AI, … Read more
U.S. counties experienced population gains than losses in 2023, as counties in the South saw faster growth and more Northeast and Midwest counties had population losses turn to gains, according to the U.S. Census Bureau’s Vintage 2023 estimates of population and components of change. Approximately 60% (1,876) of U.S. counties gained population from 2022 to … Read more
By Monica Anderson, Michelle Faverio and Eugenie Park Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone Today’s teenagers are more digitally connected than ever. Most have access to smartphones and … Read more
Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and beloved celebrity chef and Executive Producer Aarón Sánchez, for a highly anticipated second season of EL TOQUE DE AARÓN. Building upon the success of the first season, Chef Aarón Sánchez, alongside designer Cris Mercado and project … Read more
By Ravi Mittal Across the vibrant ecosystem of research and innovation, mid-level agencies are constantly charting their path through a particularly intricate landscape. In this dynamic sphere, the optimal allocation of resources for maximum competitive advantage is paramount. As the founder and CEO of Vuukle/Quizzly AI, I am eager to delve into the untapped strategic … Read more
In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the decreasing value of money, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, … Read more
The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational … Read more
Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach. … Read more
By Kevin Goodwin The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics … Read more
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work. Follow along as we break down what advanced audiences are, why they matter and how they’re changing … Read more
