Digital Is Driving Businesses to Offer Personal and Intuitive Customer Experiences [REPORT]
The digitization of everything is changing how businesses design services and products for customers, according to a new report by Accenture.
Article placement: Top News
Hispanics Less Likely to leave their Financial Future up to Chance
A new survey from Massachusetts Mutual Life Insurance Company (MassMutual) found that compared to the rest of the population, Hispanics are working harder to secure their financial futures. In every way measured in this research, Hispanics are more invested in their own financial future than the general population.
Latin3 wins PayPal
Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.
Some Advertisers Moving Much Faster Than Others To Embrace Native
However, despite native advertising’s ascent, there is unequal penetration in the marketplace.
Female Hispanics Driving Improved Consumer Sentiment
Females appear to be the driving force behind these attitudes with 62.1 percent optimistic about business conditions (53 percent for males), and 56.4 percent of females are optimistic about the economic conditions of the country over the next five years (48.9 percent for males).
Andy, Billy & Foxy by Yezz Mobile. Global phones, global campaign
This will be the first mass & social major marketing push in Europe by Miami-based DDM Brands to build awareness and momentum for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy (Windows), Andy (Android), Foxy (Firefox).
MACRO launches as a entertainment company targeting the multicultural content marketplace
Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.
Cartagena named VP in the Political and Advocacy Group
Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.
Romera named VP Multicultural Marketing at Eclipse Marketing Services, Inc.
Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.
Differences in Fashion Attitudes, Habits of Younger vs. Older Millennials
In the study, GfK MRI divided women in the Millennial generation into two age groups – ages 20 to 24 and 25 to 37 – and found that the cohorts often have very different attitudes and behaviors when it comes to fashion. These disparities could impact the way advertisers and agencies in fashion approach Millennials.
Maybe TV Networks are Smarter than We Think
The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.
Social climbing.
By Gonzalo López Martí – LMMIAMI.COM
-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!
To the best of my knowledge, this imaginary job interview has never taken place.
Yet.
Deschapelles named VP of Sales of Telemundo Phoenix
Telemundo Phoenix announced today that Andrew Deschapelles has been named Vice President of Sales, effective immediately.
Fina named General Sales Manager of WSUA
Radio Caracol 1260 AM in Miami announced the addition of Juan Fina as General Sales Manager of the station.
Social Media Update 2014 [REPORT]
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
G ADMarketing Communications becomes Semilla AD
Hispanic marketing agency G ADMarketing Communications has now become Semilla AD, a multicultural agency specializing in the evolving Hispanic segment, led by Gabriela Alcántara-Diaz and Shirley Attia.
5 Predictions For 2015
Here’s our take on what the coming year holds, with five predictions for 2015. … Millennials
Nearly 400 Million in Latin America Used Mobile Phones in 2014
The number of mobile phone users in Latin America is growing at an increasingly slower pace. eMarketer estimates the number of individuals of any age who owned at least one mobile phone and used it at least once per month inched up a mere 4.2% in 2014 to reach 395.5 million. Roughly one-third of those users lived in Brazil, with an additional 78.2 million in Mexico. Colombia (31.7 million) came in third, ahead of Argentina’s 30.0 million users during the same period.
How Much Work Do Mobile Devices Do in the Office?
Desktops’ smaller-screen counterparts—laptops—saw a tiny decline in usage, as did smartphones, somewhat surprising considering their ever-growing relevance in consumers’ day-to-day lives. However, the reason for this may be due to increased usage of another touchscreen device: tablets.
Gen Y Drivers are much More Likely to Embrace Connected Car Features
Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.
