The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the U.S. today – use the Internet, smartphones, tablets and TV in their daily lives.
What does it take to hire a successful CMO in today’s marketing economy? Answering that question is not easy because the environment keeps changing, but there are some key qualities essential for the person leading your marketing.
As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand (SVOD) services. And who knows, maybe the extra money lining viewers’ pockets is actually helping fuel the steady consumer adoption of these services.
Trust issues are a key reason for pharma’s low ranking. When researching a disease, 66-and-older respondents had little trust in pharma company-sponsored sites.
Unlike survey-based measurement, which evaluates a consumer’s conscious reactions to ads, neuroscience taps into the brain’s subconscious. Neuroscientists believe the subconscious is the motivating force behind many of our actions, including which brands we buy from.
Videology found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago.
Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.
Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.
Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.
If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot! by Pedro de Cordoba – Chief Strategy Officer / Eventus
By Gonzalo López Martí – LMMIAMI.COM
Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it’s an open question after reviewing the conclusions of two different research studies that were recently released. By Daniel McCarthy / The McCarthy Group
The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.
While we generally gravitate towards what is simple and efficient, there is mounting evidence that we are moving in the opposite direction when it comes to grocery shopping.
The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.
A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.
Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.
Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences.
