U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels, according to new research from Accenture. As a result, the “Switching Economy” – the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates – has swelled to $1.6 trillion, a 29 percent increase since 2010.
A global study sponsored by Teradata Corp., the big data analytics and marketing applications company, revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.
Why Hispanics are a key segment for digital commerce sites to differentiate and grow their business, especially in highly Hispanic areas such as California, Texas and Florida
Every business leader knows that it is easier to grow sales by engaging existing customers than acquiring new ones. And yet, as apparel brands currently focus on driving Back-to-School and Fall Season sales in a highly competitive landscape, they keep missing opportunities to build deeper relationships with Hispanics, a large and growing fashion-focused segment.
Think back to your own teen years. Maybe it was not long ago. Maybe it was decades ago. What did you love when you were young? Cars? Video games? Movies? Dancing? Sports? Some of you probably liked some of those things but there is one thing pretty much every teen loves and that’s music. Music holds a special place in everyone’s heart and memory. A song from a long ago summer can bring back memories in a way few other things can match. Listening to and loving music is part and parcel of being a teen.
In the drive for expanded access to high-quality early education programs, stakeholders need to understand and address the unique learning needs of young Hispanic dual language learners (DLLs), according to a new report from Educational Testing Service (ETS). The report examines the emerging research base on strategies for supporting the learning and development of DLLs in preschool and the early primary grades.
AHAA: The Voice of Hispanic Marketing announced the theme of its Annual Conference, taking place in Miami from April 27 to 29, 2015: “Redefining Relevance.” With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America’s most powerful demographic.
Florida State University’s Center for Hispanic Marketing Communication celebrates its 10th anniversary and honors the pioneering leadership of founder Felipe Korzenny during the fifth annual International Conference on Hispanic/Latino Media and Marketing, which brings together marketing professionals and scholars from across the United States, Spain, and Latin America. The Center’s Board of Advisors, the FSU community and industry leaders will honor Dr. Korzenny at a special gala February, 2015.
Olympic gold medalist, 10-time world champion in six weight divisions and leading boxing promoter Oscar De La Hoya will launch a new Spanish-language sports, travel and lifestyle cable television channel called De La Hoya TV.
January 25th, Telemundo brings the much anticipated “Miss Universe” beauty pageant at 8pm/7c, hosted by television stars Raul Gonzalez and Rashel Diaz.
With “The Big Game” just around the corner, football fans may be starting to wonder whether or not their beloved game is still America’s Favorite Sport. Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite.
Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?
The report found that “local digerati”—those that used internet and mobile apps for local news and community events and feel social networking is important for local information—number nearly 30 million strong in the U.S. While 11% of adults across the U.S. can be pegged as local digerati, Boston (15%), Denver (15%), Orlando (14%), Philadelphia (14%) and Washington, D.C. (14%) boast the top markets for these consumers. In the City of Brotherly Love, 51% of local digerati have visited a local broadcast TV website in the past week—the highest of any market.
Examining user perception, the IAB study found that only 18 percent of smartphone owners who use the mobile internet on their phone say they spend significantly more time using mobile apps than browsing mobile websites. However, more than half (52%) of smartphone owners say they click links within apps that take them to content on mobile websites at least sometimes or more frequently.
Titled “Marketing Data Technology: Cutting Through the Complexity,” the paper features insights from more than 50 executive-level thought leaders, representing all segments of the advertising, marketing, media, and technology industries. These stakeholders agree that the rapid rise of programmatic advertising has created additional pressure on marketers to make audience data actionable – compelling them to leverage numerous marketing automation solutions while they search for the ideal mix.
As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding), Telemundo announced a partnership with Excelencia in Education, America’s premier organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community.
NBCUniversal Hispanic Group announced today that Telemundo and NBC UNIVERSO will hold their annual Upfront presentation on Tuesday, May 12, 2015 at 6pm in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.
One of the weird dichotomies in today’s media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or at best questionable, while spending a lot less time on the area taking up the largest chunk of their advertising spend, with a far better track record of actually reaching consumers.
Chase found that 83% of US millennials had made an impulse purchase. This was especially likely on payday or when millennials were cruising shopping websites online. In those instances, their urge to purchase items on impulse alone exceeded that of other age groups.
By Gonzalo López Martí – LMMIAMI.COM
