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Yezz Mobile joins Google’s Project ARA

DDM Brands and López Martí Miami, respectively client & agency, just rolled out their Yezz ARA effort with a comprehensive branded, experiential and social content initiative.

YouTube Personalities wield More Power with Key Audience [REPORT]

According to the report, digital content has become king and online personalities reign as the most relatable and influential, with 13-24 viewers revealing a considerable 11.3 hours weekly watching “free” online video and declaring the internet the dominant platform delivering the experience and content more suited to their lifestyle. A large driver of that consumption was that for the 62 percent majority, digital content just makes them feel good about themselves vs. 40 percent reported for TV.

AHAA Tackles The Biggest Trends In Marketing At 2015 Annual Conference

This April, AHAA: The Voice of Hispanic Marketing will be educating the industry what it means to be relevant and setting the record straight on who is getting Total Market right – and who isn’t. The AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015, will redefine relevance utilizing C-suite leaders from top brands, futurists and expert panels across key areas.

Heineken USA expands relationship with Geometry Global

Heineken USA assigns Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio.

Brand euthanasia. Part 2

By Gonzalo López Martí – LMMIAMI.COM

Last week I ranted about the first leg of the two-pronged concept of “brand”: intellectual property.

  • We discussed how the survival and profitability of a brand ultimately depends on its power to enforce IP.
  • We pointed out how, for the most part, Intel Prop might be defunct due to the inability of global companies to enforce it in the parts of the world registering real consumer growth (Chindia).
  • This week we will discuss the second leg of the concept of “brand”: a loose amalgamation of awareness, respectability, desirability and measurable purchase intent which we could call, say, reputation.

Lopez-Knowles named CMO for Entravision

Entravision Communications Corporation announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media  business unit to the newly created position of CMO of Entravision.

5 Ways Social Media Listening can Benefit your Brand [INSIGHT]

From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy. Consumers are posting comments about the brands they like and the ones they don’t like; they capture negative and positive experiences related to products and services, and provide reasons for their opinions.

The Path to Efficient Trade Promotions

Much like the media realm, the consumer product landscape is becoming increasingly fragmented. Competition is rising, new channels are developing and choice is rampant. The combination of these and many other factors has retailers and manufacturers shuffling myriad promotion options to best publicize their products and boost sales.

Gen Z Is Now, Kid! [INFOGRAPHIC]

Our nation’s future is here. Boosted by Hispanic & Asian births & immigration, Gen Z will be the first American generation that is equally Multicultural and White Non-Hispanic. In the top 10 Total Market (TM) states, 6 in 10 Gen Z are of Multicultural background vs 4 in 10 in the other 40 states. Half of all Gen Z reside in the Top 10 TM states.  By Santiago Solutions Group

Wake Me Up!

This new research presentation from Edison Research is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.

Are You Going Against The Corporate Tide? [INSIGHT]

Here’s the crux. In spite of the fact that as an industry of Hispanic marketers we’ve become very sophisticated in our methods and resources, we’re still stuck in a time warp. What do I mean by this? We continue to focus on US, what WE do well, what WE need and what the Hispanic market needs instead of focusing on our clients’ companies or the companies where we own responsibility for Hispanic Marketing and where we’re responsible for contributing to OVERALL growth.  By Terry Soto, Author and CEO, About Marketing Solutions, Inc.

Six Signs We’re In The Postdigital Age Of Advertising [INSIGHT]

Postmodernism in architecture was a movement made possible by a generation of designers who had grown up with modern architecture — and who playfully, confidently and knowingly designed for a world that had moved past modernism.  They felt free, empowered and looked back on modern architecture with scorn: How could people have been so limited, so unimaginative and so constricted to act that way?  One day, advertising will enter a similar era. The “postdigital age” will herald a time when the concept and word “digital” will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content.

Univision Communications announces 2015-2016 Upfront Plans

Univision Communications Inc. announced that it will hold its annual Upfront presentation for advertisers in New York City at 11:00 a.m. on Tuesday, May 12, 2015 at the Lyric Theatre. UCI’s 2016 event will also take place at the Lyric on Tuesday, May 17, 2016.

Hoop Dreams: Multicultural Diversity in NBA Viewership

With on-court talent hailing from all parts of the globe—from Argentina to Australia—it stands to reason that the NBA has one of the most culturally and racially diverse followings of all sports leagues. In fact, according to the 2014 Year in Sports Media Report, during the 2013-2014 season, multicultural audiences spent more time watching NBA games on TV compared to white viewers, with African-Americans and Asian-Americans spending the most time watching, followed by Hispanics.

Hispanic Consumers are the “Foundation” for Beauty Category Sales

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn’t hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

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