Disrupting Aging During the “Age of Disruption” [INSIGHT]
Last Friday’s HispanicAd News Alert publicized the results of a study that Ipsos conducted on behalf of CarMax, where the headline read, “Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!” The study examined the types of cars adults would purchase during a mid-life crisis, where they found that people are almost as likely to purchase an SUV or a sedan as the proverbial mid-life crisis vehicle, the sports car. While that may seem a bit surprising to many, the results actually reflect a mindshift happening in today’s society. By Louis Maldonado / Managing Director at expósito & Partner
XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.
Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.
The program will help advertisers and their ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods.
Among the key findings, the study shows that millennial moms’ ownership of smartphones in the U.S. outpaces ownership of laptop and desktop computers for the first time, and that they are spending 35 percent more time online via their smartphones than online via laptop or desktop computers.
The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.
In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.
Brands, be warned, you’re not ready for the next era of young media consumers. I can tell you from dispatches from the front lines. Over the last few weeks, we have been introducing the findings of a report we will formally launch in the coming weeks around the media habits and preferences of 13-24 year olds called the Acumen report.
Jägermeister announced the launch of the brand’s first campaign ever developed to reach Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.
Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015.
By Gonzalo López Martí / LMMIAMI.COM
Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.
According to the 2014 Brand Footprint, that’s what it takes to be recognized as one of the top 50 global consumer goods brands. It’s an impressive number, and a marvel of manufacturing and logistics.
Deloitte released the sixth annual report “Tech Trends 2015 – The Fusion of Business and IT” outlining the top technology forces with the potential to reshape business models, reimagine customer engagement, and change how work gets done.
You’d assume that people who create media for a living would know how to present a positive image of themselves to the media. Clearly, that’s not always the case. I do a lot of media training with my clients, and I’d say the Sony execs could have used a touch-up on their message-delivery skills. And if other entertainment companies are smart, they’re booking media-training sessions for their executives as we speak.
The shelf is perhaps the most important link in the value chain from manufacturer to retailer to consumer. It’s where brands and innovations are made available to consumers. It’s where pricing and promotions take place. It’s where supply meets demand, in the most tangible way.
Orcí announced the launch of its space themed, dream encouraging, digital, social and experiential campaign for the 2015 Honda CR-V. In the new CR-V ad supporting Motor Trend’s 2015 SUV of the Year, Orcí taps into important consumer insights about parents and quality time with kids. Serving up a serious, but inspirational spot featuring an ambitious little girl, Orcí aims to empower parents to prioritize their children’s dreams by maximizing time spent together in car rides.
One in five (20%) respondents choose a sports car as the type of car they would want to buy if they were going through a mid-life crisis and were to buy a car, while nearly as many (17%) say a sports utility vehicle, and slightly fewer (15%) a sedan, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. Other choices include a convertible (12%), pickup truck (9%), hybrid (8%), crossover (5%), coupe (4%), minivan or van (4%), or some other type of car (6%).
Boomers were as relevant as ever last year. I predicted they would drive economic expansion, create jobs, become more important to mainstream brands, and continue to rejuvenate the face of 50+. They didn’t disappoint.
