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U.S. Hispanics Grew Restaurant Visits Last Year

The U.S. Hispanic population is growing exponentially compared to non-Hispanics, and the group’s overall restaurant visits outpaced population growth, reports The NPD Group. Last year Hispanics’ per capita visits to restaurants and other foodservice outlets increased by 4 percent compared to a 1 percent decline in visits by non-Hispanics, according to NPD’s CREST Hispanic foodservice market research.

Discover: Hispanics

The term ‘Hispanic’ broadly refers to the culture, peoples or nations with a historical link to Spain. Commonly in the United States ‘Hispanics’ or ‘Latinos’ are referred to as being people who trace their origin or descent to Mexico, Puerto Rico, Cuba, Central & South America and of course Spain and other Spanish cultures.  by Stephen Palacios / Added Value

‘What Works and Why’ in Digital Marketing [INSIGHT]

The Interactive Advertising Bureau (IAB) today released the “What Works and Why: IAB MIXX Awards 2015 Insights Report,” providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.

Mobile Advertising Is Farther Along than You Think

Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.

Native Advertising Shakes Up Agency And Brand Ecosystem

While the definition of native advertising continues to evolve over the next few years, the role of the CNO will not only satisfy marketers’ needs for engaging content, but also ensure their clients’ paid and earned media strategies have a cohesive theme and voice.

“Sábado Gigante” to end run on Univsion

Univision Communications Inc. announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.

Consumers Around The World Take The #PepsiChallenge to Redesign The Iconic Pepsi Can

#PEPSICHALLENGE – Pepsi is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans. As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.

Live TV + Social Media = Engaged Viewers

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

How Are Marketers Using Data?

Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a “virtuous circle,” with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.

Lopez named EVP & GM of Univision Digital

Univision Communications Inc. (UCI) has announced the appointment of Mark Lopez to the position of executive vice president and general manager, Univision Digital, effective May 1st, 2015. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.

Reflecting a racial shift, 78 counties turned majority-minority since 2000

From 2000 to 2013, 78 counties in 19 states, from California to Kansas to North Carolina, flipped from majority white to counties where no single racial or ethnic group is a majority, according to a new Pew Research Center analysis of Census Bureau data. (Our analysis includes only counties with a minimum population of 10,000 in 2013.)

Staging A Comeback: What Can McDonald’s Learn From Other Brands?

It’s no secret that McDonald’s(MCD) has been struggling to keep up with competitors like Wendy’s (WEN) and Burger King. But on that day I understood why, most likely, McDonald’s reported a 4% drop in domestic same-store sales for February, far worse result than analysts expected. And it’s telling, too, that the percentage of people, aged 19 to 21, who visit McDonald’s monthly has tumbled 12.9 percentage points since early 2011, reports Technomic.

Five New Rules for Entertainment Marketers

Marketing in today’s connected world is a challenge no matter what type of audience your brand is trying to reach. But for entertainment marketers, who are working to reach today’s Millennial audiences, this challenge is exceptionally difficult given the ever-changing ways they connect and share what they know and love.

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