Data Will De-Commoditize TV Advertising
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.
Article placement: Top News
Why Do Marketers Find the Cloud Dreamy?
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences.
New Multicultural Marketing Campaign for All-New 2015 Chrysler 200 features actor Gael Garcia Bernal
The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives
Need Stats To Sell Your CMO On Mobile? Here’s Five
As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn’t convinced. How about a few numbers to show why mobile matters — and why email should own it?
MundoFox premieres Los Golden Boys
MundoFox announced the premiere of Los Golden Boys, executive produced by Mario López and boxing superstar Oscar De La Hoya.
Univision Local Media to carry Entravision Radio’s “El Show de Erazno y La Chokolata”
Entravision Communications Corporation announced that the company’s Entravision Solutions Audio Network has entered into an agreement to syndicate its marquee “El Show de Erazno y La Chokolata” to Univision Local Media in five Univision radio markets across the United States beginning March 5, 2015.
Ten Tips To Help Move Your Client Partner-Agency Relationship Forward
In the agency world, we hear quite a bit about the importance of partnerships and growth. The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your team helps to contribute to a company’s success as well as the team’s growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.
U.S. Cities are Home to 62.7% of the U.S. Population, but Comprise Just 3.5% of Land Area
A majority of the U.S. population lives in incorporated places or cities, although these areas only make up a small fraction of the U.S. land area, according to a new report released today by the U.S. Census Bureau. The percentage of the population living in cities in 2013 was highest in the Midwest and West at 71.2 percent and 76.4 percent, respectively.
FutbolUSA
FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest.
UFC names Pinta Hispanic AOR
Miami based Pinta has been selected as Hispanic agency of record for UFC, helping with marketing efforts, creative public relations, social media, fighter promotions and event support.
U.S. Population Projections [REPORT]
A new U.S. Census Bureau report released provides an in-depth analysis of the nation’s population looking forward to 2060, including its size and composition across age, sex, race, Hispanic origin and nativity. These projections are the first to incorporate separate projections of fertility for native- and foreign-born women, permitting the Census Bureau to better account for the effects of international migration on the U.S. population.
How Top Brands in Retail, Restaurants and Non-Profits are using Location Data for more Effective Audience Targeting [REPORT]
Major brands are now using location data for purposes beyond targeting consumers at a particular moment in time. Marketers are leveraging location data to build much more comprehensive audience segments, which can be used to target consumers in a wide array of mobile campaign scenarios.
Enterprise Rent-A-Car to debut Hispanic Marketing Campaign
The company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.
Yezz Mobile joins Google’s Project ARA
DDM Brands and López Martí Miami, respectively client & agency, just rolled out their Yezz ARA effort with a comprehensive branded, experiential and social content initiative.
YouTube Personalities wield More Power with Key Audience [REPORT]
According to the report, digital content has become king and online personalities reign as the most relatable and influential, with 13-24 viewers revealing a considerable 11.3 hours weekly watching “free” online video and declaring the internet the dominant platform delivering the experience and content more suited to their lifestyle. A large driver of that consumption was that for the 62 percent majority, digital content just makes them feel good about themselves vs. 40 percent reported for TV.
Lopez Negrete Communications wins 56 American Advertising Federation – Houston Chapter Awards
Lopez Negrete Communications, Inc. earned 56 American Advertising Federation – Houston chapter awards, two of which were “Best in Show,” in the Digital and Broadcast categories, respectively. 2015 marks the eleventh consecutive year that the agency has earned “Best in Show’ awards, with this year being the first year it takes home top honors in two categories.
Why Your Influencer Strategies Shouldn’t Be Managed By Your Media Team
Social influence democratized the age-old “influencer status” by devaluing the idea of influence entirely. It turned everyone into an influencer, and in the process, it turned a strategy like influence into another media metric.
AHAA Tackles The Biggest Trends In Marketing At 2015 Annual Conference
This April, AHAA: The Voice of Hispanic Marketing will be educating the industry what it means to be relevant and setting the record straight on who is getting Total Market right – and who isn’t. The AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015, will redefine relevance utilizing C-suite leaders from top brands, futurists and expert panels across key areas.
Heineken USA expands relationship with Geometry Global
Heineken USA assigns Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio.
Brand euthanasia. Part 2
By Gonzalo López Martí – LMMIAMI.COM
Last week I ranted about the first leg of the two-pronged concept of “brand”: intellectual property.
- We discussed how the survival and profitability of a brand ultimately depends on its power to enforce IP.
- We pointed out how, for the most part, Intel Prop might be defunct due to the inability of global companies to enforce it in the parts of the world registering real consumer growth (Chindia).
- This week we will discuss the second leg of the concept of “brand”: a loose amalgamation of awareness, respectability, desirability and measurable purchase intent which we could call, say, reputation.
