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#TotalMarketTalk – Marla Skiko, EVP Director Digital Innovation, SMG Multicultural [INSIGHT & VIDEO]

Welcome to the second episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Marla Skiko, EVP Director Digital Innovation at SMG Multicultural about all things Digital.  Hear Marla’s take on everything from “Total Market” to Big Data to the role that burgeoning platforms like Vine are playing in the world of reaching and engaging today’s digitally-connected multicultural audience.

Hispanics Will Account for +40% of the Increase in U.S. Employment [INSIGHT]

The Hispanic population will play an increasingly significant role in future U.S. employment growth, accounting for more than 40 percent of growth in the next five years and more than 75 percent between 2020 and 2034 – an increase of 11 million jobs out of an economy-wide gain of 14 million –according to a new study from IHS Inc..

Do Marketers Rely on Instinct Over ROI?

Marketers are still struggling to measure return on investment (ROI), according to a November 2014 study by Webmarketing123, which found that 33% of US business-to-business (B2B) and business-to-consumer (B2C) marketing professionals still didn’t know which channel made the biggest impact on revenues.

Brand success in an era of Digital Darwinism [INSIGHT]

The Internet has become an indispensable tool for marketers, yet there are still gaps in understanding its role in shaping how consumers choose among brands. With the help of a powerful data set, we have been studying the relationship between the level of digitization across the consumer’s decision journey and the likelihood that a consumer will select a brand after considering and evaluating its qualities.

What’s the Future of Digital Radio Marketing?

Digital radio has evolved into a viable, robust digital channel that complements social media, video sites and other mainstream venues. Audio streaming services are aggressively growing their user bases, advertising revenues and integration with technology platforms ranging from game consoles and connected TVs to automobiles and wearables.

The New Multicultural Economy Boosts The U.S. Total Economy

In the 10 states that constitute half of the consumer Buying Power and the US GDP, Multicultural (M/C) segments are near HALF of the overall population, they generate over 90% of the population growth and almost 40% of the growth in Buying Power, that’s why we call them the ‘Top 10 Total Market (TM) States’. Over 75% of the U.S. newly employed & incremental personal income generated in the entire U.S. in 2014 was also generated by Multicultural; concentrated in White & Gray collar jobs.

Brand euthanasia. Part 1

By Gonzalo López Martí – LMMIAMI.COM

  • A brand is, broadly speaking, a two-pronged concept.
  • Intellectual property + reputation.
  • (The latter includes notions such as awareness, visibility, credibility, good will, trustworthiness &, duh, purchase intent).
  • The survival and profitability of a brand depends on its power to enforce intellectual property plus its ability to protect & expand reputation.
  • This week we will discuss intel prop.

Media Usage Does Not Always Mean Ad-Reach Opportunity [INSIGHT]

Judged by their actions and words, it seems many industry folks believe that “media usage” is directly linked with a corresponding opportunity to reach those people with ads. On the contrary: The two things are not the same, and believing it won’t make it so.

The Chase for ROI in Sports

We can’t fault you; we’ve all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?

Alegria named CMO at Ello

Ello announced the hire of former MAMIVERSE CEO Rene Alegria, to spearhead all company marketing efforts as CMO.

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