Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?
The report found that “local digerati”—those that used internet and mobile apps for local news and community events and feel social networking is important for local information—number nearly 30 million strong in the U.S. While 11% of adults across the U.S. can be pegged as local digerati, Boston (15%), Denver (15%), Orlando (14%), Philadelphia (14%) and Washington, D.C. (14%) boast the top markets for these consumers. In the City of Brotherly Love, 51% of local digerati have visited a local broadcast TV website in the past week—the highest of any market.
Examining user perception, the IAB study found that only 18 percent of smartphone owners who use the mobile internet on their phone say they spend significantly more time using mobile apps than browsing mobile websites. However, more than half (52%) of smartphone owners say they click links within apps that take them to content on mobile websites at least sometimes or more frequently.
Titled “Marketing Data Technology: Cutting Through the Complexity,” the paper features insights from more than 50 executive-level thought leaders, representing all segments of the advertising, marketing, media, and technology industries. These stakeholders agree that the rapid rise of programmatic advertising has created additional pressure on marketers to make audience data actionable – compelling them to leverage numerous marketing automation solutions while they search for the ideal mix.
As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding), Telemundo announced a partnership with Excelencia in Education, America’s premier organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community.
NBCUniversal Hispanic Group announced today that Telemundo and NBC UNIVERSO will hold their annual Upfront presentation on Tuesday, May 12, 2015 at 6pm in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.
One of the weird dichotomies in today’s media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or at best questionable, while spending a lot less time on the area taking up the largest chunk of their advertising spend, with a far better track record of actually reaching consumers.
Chase found that 83% of US millennials had made an impulse purchase. This was especially likely on payday or when millennials were cruising shopping websites online. In those instances, their urge to purchase items on impulse alone exceeded that of other age groups.
By Gonzalo López Martí – LMMIAMI.COM
For media companies, the fall TV season is when the rubber meets the road. Networks and agencies white knuckle themselves into a fervent state while they anxiously wait to see if audiences revel in their new program offerings. Meanwhile, agencies have already placed their ad bets and are intently watching to see what adjustments they need to make as the game plays out. Meanwhile, viewers hold all the cards, eagerly sampling the new shows, offering plenty of endorsement and critique along the way.
Consumers have a multitude of options when it comes to content, which means advertisers have myriad ways to reach them. So it stands to reason that connecting with consumers would be a veritable cakewalk. But as any marketer will attest, it’s not that simple, especially with respect to Millennials, a segment that advertisers are eager to reach. Not only can these viewers can flip through 180+ channels during commercial breaks, they can multi-task on multiple screens and live Tweet their reactions and opinions in the blink of an eye. So with so many distractions, the odds seem stacked against advertisers hoping to connect amid the whirlwind.
There is not much of a question that more and more companies — buyers, sellers and intermediaries alike — are going to use a digital approach to TV advertising.
Over the last couple of years, Puerto Rico has been caught in an economic recession that has not only regulatory and financial institutions worrying about the financial stability of the island’s economy, but also the average islander is looking to leave the island for better opportunities on the US mainland. Once gain, the economy in Puerto Rico is not growing, but has been contracting according to all international and national sources. This has not only impacted the quality of life on the island for its inhabitants and the crime rate, but has also affected the advertising industry on the island as a whole.
2014 was the year Total Market took the multicultural marketing world by storm. Agencies changed their mission statements to include this relatively new term, events capitalized on the buzz through rebranding of events to a more Total Market feel, and many weighed in on the meaning of Total Market and whether it will be a lasting trend or not. By Mario Xavier Carrasco – Online Research Director/Managing Partner – ThinkNow Research
Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com. Hosted by industry thought leader, David Chitel, the show is intended to shine a light on the hottest topics impacting Latino media, marketing and entertainment in today’s world. Conducted via Google+ Video Hangout, monthly episodes will feature one or more guests ranging from marketing and agency executives to celebrities, entrepreneurs and beyond.
There has been considerable commentary about whether internet use in general and social media use in particular are related to higher levels of stress. Such analysts often suggest that it is the heaviest users of these technologies that are most at risk. Critics fear that these technologies take over people’s lives, creating time pressures that put people at risk for the negative physical and psychological health effects that can result from stress.
Digital video is the bread and butter of internet users in Mexico. Three-quarters of the country’s online population will consume digital video content at least once per month in 2015, eMarketer estimates, putting Mexico ahead of the UK and nearly on par with the US for this key metric of web usage, according to a new eMarketer report, “Mexico Digital Video 2015: A Medium Best Served with a Focus on Demographics.”
According to the majority of Americans, women are every bit as capable of being good political leaders as men. The same can be said of their ability to dominate the corporate boardroom.
I recently found my copy of the book The Four Agreements by Don Miguel Ruiz. I remembered it being an insightful, easy read and ended up bring it along to re-read it over the holidays while on vacation. Little did I know that in doing so now, over 15 years since I first read it, I would find great applications for strategy and marketing—especially in the Multicultural space. By Bessie Ramirez, Managing Partner, About Marketing Solutions, Inc.
Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows.
