Developing a global digital strategy [INSIGHT]
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.
Article placement: Top News
U.S. Total Video [Report]
comScore, Inc. published The U.S. Total Video Report. The report provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources of content, it’s more important than ever to gain a complete understanding of TV audiences and their viewing behaviors across multiple platforms.
Lessons Learned from Hispanic Heritage Month 2014 [INSIGHT]
It’s no secret that Latinos are active online. The challenge for brands is how to connect with such a diverse group that represents three regions of the Americas in a relevant and impactful way. There is no magic formula, but there are guidelines – and pitfalls – that brands must keep in mind. Here we share some do’s and don’ts from Hispanic Heritage Month (HHM) 2014 for connecting with U.S. Hispanics online.
Social Marketing 2015: The Key to ROI Will Come from Within
Nearly nine in 10 US marketers are using social media marketing. It is clear they consider it a necessity for doing business.
Latino Voters and the 2014 Midterm Elections [REPORT]
A Record Number of Latinos are Eligible to Vote … But Latinos are a Small Share of Eligible Voters in Key 2014 Races
5 Traits Marketers Must Have To Succeed In The Digital Innovation Economy
Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven’t prepared you for the fast-moving digital future?
How Price Shapes the Consumer’s Path to Purchase [INFOGRAPHIC]
Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.
Mobile Scores with NFL Fans
National Football League (NFL) fans have added mobile devices to their game day routines.
The Most Popular Candy Brands This Halloween
How the most popular candy brands rank among Twitter users.
Tecate & Tecate Light launch regional “Taste of Triumph” program surrounding Pacquiao & Algieri boxing event
Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China.
Audience Engagement Study on Millennial Moms [REPORT]
Exponential Interactive announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to help brands and advertisers engage with one of the largest growing audience segments.
Northwestern Mutual adds to Diversity and Multicultural Marketing teams
Northwestern Mutual has added two multicultural marketing experts to its Diversity and Inclusion team.
MULTICULTURAL MILLENNIALS –A MAJORITY IN THE 10 MOST INFLUENTIAL ‘TOTAL MARKET’ STATES
In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of Millennials in the remaining 40 states. These 10 states fueled 59% of the U.S. Millennial growth since 2010 and represented 53% of all U.S. Millennials. Multicultural Millennials generated the vast majority (77%) of the Millennial growth between 2010 and 2013 in these top 10 TM states, growing 2.4 times faster than White Non-Hispanic Millennials.
Hispanics Hop on the Latest Beer Trends [INSIGHT]
Hispanics are trendsetters. This demographic is the largest self-identifying ethnic group in the U.S. and has more than $1 trillion in spending power. So where are they spending? When it comes to celebrating with family and friends or relaxing at the end of a long day, many of these consumers are reaching for cold and refreshing beers. By Andrea Riberi, Senior Vice President, Alcoholic Beverages, and Eva Gonzalez, Executive Director, Diverse Consumer Insights and Multicultural Marketing
Making Measurement Work for Programmatic Ad Buying [INSIGHT]
The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating. And they’re putting their money where their mouths are, with some of the world’s largest advertisers reportedly planning to shift as much as 75% of their digital spend to programmatic buying over the next year. By Chris Louie, VP Product Leadership
Perez named VP and GM of Salem Communications Corporation Miami Market
Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.
Newlink America launches SALUTEAM
Newlink America and Chandler Chicco Companies announced the expansion of their alliance with the official launch of SALUTEAM.
Immigrant Youth Outcomes: Patterns by Generation and Race and Ethnicity [REPORT]
This report compares immigrant and nonimmigrant youth along 40 indicators of wellbeing, making comparisons by generation and by race and ethnicity. Immigrant youth are born abroad or born in the United States of foreign-born parents.
U.S. Millennials Express Concern about the Economy and the Cost of Education [INSIGHT]
Millennials in the United States – young adults between 18 and 30 years old – express slightly more optimism in their futures and the future of the United States than they did last year, according to a survey released by global telecommunications company Telefónica.
‘Healthier’ Brands Gain Buyers At A Faster Pace – Hispanic Consumers Propel Healthier Brands The Most [INSIGHT]
SSG’s new decision-guiding, data-rich tool has identified an unexpected factor which contributes to brand growth: Higher brand growth rate is associated with the choices of higher wellness-minded consumers. The more health-minded consumers perceive your brand to be, the higher the growth rate your brand tends to attain.
