Ola Källenius is a self-confessed “car guy” who still harkens back to being “that kid with the dream of driving that Mercedes star.” The Swedish-born Källenius joined the then Daimler-Benz AG in a management associate program in 1993, was named executive director of McLaren Automotive in 2003, and became a member of the Divisional Board of Mercedes-Benz Cars, responsible for marketing and sales, in 2013.
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years.
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print.
Fractional Attribution is the new science of figuring out which part of the media mix drove what kind of effect on the sale of any advertised product.
By Gonzalo López Martí / LMMIAMI.COM
Some people believe announcers make a lot of money. It is not the norm but in some cases it is quite true. When an announcer –aka voice over artist or voice over talent- is chosen to be the velvety voice of a national brand and lands an exclusivity contract, he or she can see their income skyrocket in exchange for relatively little work.
Soizic Sacrez, director of marketing for Terra, a global digital media company, discussed with eMarketer the findings in Terra’s latest round of research into US Hispanics’ media usage, revealing insights into why Hispanics are more likely to access video content via mobile and pay for video content.
Current predictions of mobile advertising’s meteoric rise are themselves too conservative – underestimating the size and growth of the mobile ad spend opportunity.
Consumers won’t accept anything besides a good customer experience from start to finish, and marketers continue to cater to such demands. In a January 2015 study by Econsultancy in association with Adobe, client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption.
Depending on who you’re talking to at the time, it could be that you’ve heard February 14th is a great time of year to make that special someone understand just how much they mean to you… or that it’s an overly merchandized cog in an insidious corporate machine bent on monetizing as many days of the year as possible.
Everybody is talking about native advertising as the future, but it’s a meaningless term that spans two totally different concepts. How about we define it properly?
Data can be intimidating, but it doesn’t have to be. The fact is, most marketers were trained in marketing, which is more akin to psychology than it is to economics or mathematics. That was the case until the last few years. Now marketers are being tasked to be psychologists as well as mathematicians, technologists, statisticians and more. Pretty much the only job we don’t have to do is technical development — but just you wait, because that can’t be far behind.
The alliance, which covers territories outside the US, is designed to deliver world class cross-media audience and campaign measurement capabilities by bringing together products, technology, data assets, research panels and relationships from both companies.
NBCUniversal’s Hispanic Enterprises and Content receive extension of their FIFA’s media rights agreements in the United States and Canada for its tournaments up to and including the 2026 FIFA World Cup.
SBS New York officially announced and welcomes Luis Jimenez as morning show host at its flagship station in New York, 93.1FM. The new morning-drive show, “Sin Censura con Luis Jimenez” (“Luis Jimenez – Uncensored”) will air weekdays from 6am to 10am and will include a supporting cast of co-hosts, pranksters and outlandish characters.
Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.
While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was again reminded of how many marketing executives have an unrealistic and overly brand-centric view of how important their brands are in people’s everyday lives.
The U.S. Census Bureau released data today from the 2012 Economic Census showing that receipts for the nation’s motion picture and video industry – covering the entire process from production to projection − increased $1.2 billion (1.5 percent), from $79.8 billion in 2007 to $81.0 billion in 2012. These receipt totals include ticket and concession revenue.
Americans often have their preferences. But just how often do Americans reach for “name-brand” products over the store brand options available? That depends on exactly what they’re reaching for.
Last Friday’s HispanicAd News Alert publicized the results of a study that Ipsos conducted on behalf of CarMax, where the headline read, “Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!” The study examined the types of cars adults would purchase during a mid-life crisis, where they found that people are almost as likely to purchase an SUV or a sedan as the proverbial mid-life crisis vehicle, the sports car. While that may seem a bit surprising to many, the results actually reflect a mindshift happening in today’s society. By Louis Maldonado / Managing Director at expósito & Partner
