In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Part 1, covering Competitive Analysis, can be found here. Read on for Part 2, covering brand-owned Website Audit and Social Channel Evaluations.
In the Spring 2014 Share of Ear℠ study (a syndicated research series from Edison Research), we took a first look at how much of the total audio consumed by Americans was devoted to podcasts. Compared to the entire audio universe–every available minute of radio, Internet radio, music files, Satellite and more–podcasts occupied a single digit percentage of America’s total audio listening. But when we looked specifically at only those Americans who listen to podcasts, we got a different story–if you listen to podcasts, you listen to a lot of podcasts.
With “the big game” coming up, it’s certainly no secret that big events are often tentpole strategies for major consumer marketing companies. From music and fashion to sports and food, large-scale events give marketers the chance to connect with consumers across various touchpoints and align with their most acute passions. Smart marketers know that communicating with Hispanic consumers through their passions and culture will lead to brand success, and events are an ideal platform for deep engagement. By Roberto Ruiz / Univision Insights
According to El Nuevo Dia, the island of Puerto Rico and its economy are broke. This announcements falls on the heels of an opinion piece titled “Puerto Rico: Shrinking Economy, Network TV economies of scale, need for changes in the Ad Business – – – All gains for the US Hispanic Market” we published regarding the problems the Puerto Rico advertising industry is navigating.
TV personality, Celebrity Home Decor and Lifestyle Expert Martin Amado has hired Publicist and Endorsement Liaison Aida Phillips PR to handle all publicity and endorsements.
It’s been widely reported that for many Millennials, “30 is the new 20,” with many delaying major life milestones, like full-time employment, marriage and having children. However, recent data from the American Express Spending & Saving Tracker suggests that as the economy continues to recover, Millennials will make 2015 a year of major purchases and life experiences.
In its annual outlook of global technology trends, Accenture has identified a 180-degree shift to what it calls the “We Economy” that is re-shaping markets and changing the way we work and live.
Disclaimer: I have NOT seen USA Today’s or AdAge’s ad trackers. I didn’t want my opinions to be biased.
Disclaimer 2: you’ll notice I’m not including all the commercials in the list below. As I said, I wrote this piece under the premise of totally unaided recall.
Disclaimer 3: the names I’m giving to each spot are made up by yours truly for reference only.
By Gonzalo López Martí / LMMIAMI.COM
No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. To help you understand why the Super Bowl is just a cultural challenge too far for me as a Johnny Foreigner, I refer to John Oliver’s brilliant explanation on David Letterman’s show last week.
Brands have long stood for consistency……a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.
Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”
A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising.” By Terry Soto, Author and CEO, About Marketing Solutions, Inc.
NBCUniversal’s Hispanic cable network mun2 transitions to become NBC UNIVERSO – the company’s modern general entertainment cable channel for Latinos – on Sun., Feb. 1, the day it airs the exclusive Spanish-language telecast of Super Bowl XLIX.
Music consumption has changed, but consumers’ appetite for music is as strong as ever.
“In the United States alone, there are more than 54 million people of Hispanic ethnicity. Such a large group cannot be ignored and is expected to become even larger as the years pass. This infographic serves to provide a basic understanding of such a diverse group.” By Madison Ciklin / student at Florida State University
The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.
“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.
SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.
Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?
