This will be the first mass & social major marketing push in Europe by Miami-based DDM Brands to build awareness and momentum for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy (Windows), Andy (Android), Foxy (Firefox).
Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.
Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.
Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.
In the study, GfK MRI divided women in the Millennial generation into two age groups – ages 20 to 24 and 25 to 37 – and found that the cohorts often have very different attitudes and behaviors when it comes to fashion. These disparities could impact the way advertisers and agencies in fashion approach Millennials.
The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.
By Gonzalo López Martí – LMMIAMI.COM
-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!
To the best of my knowledge, this imaginary job interview has never taken place.
Yet.
Telemundo Phoenix announced today that Andrew Deschapelles has been named Vice President of Sales, effective immediately.
Radio Caracol 1260 AM in Miami announced the addition of Juan Fina as General Sales Manager of the station.
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
Hispanic marketing agency G ADMarketing Communications has now become Semilla AD, a multicultural agency specializing in the evolving Hispanic segment, led by Gabriela Alcántara-Diaz and Shirley Attia.
Here’s our take on what the coming year holds, with five predictions for 2015. … Millennials
The number of mobile phone users in Latin America is growing at an increasingly slower pace. eMarketer estimates the number of individuals of any age who owned at least one mobile phone and used it at least once per month inched up a mere 4.2% in 2014 to reach 395.5 million. Roughly one-third of those users lived in Brazil, with an additional 78.2 million in Mexico. Colombia (31.7 million) came in third, ahead of Argentina’s 30.0 million users during the same period.
Desktops’ smaller-screen counterparts—laptops—saw a tiny decline in usage, as did smartphones, somewhat surprising considering their ever-growing relevance in consumers’ day-to-day lives. However, the reason for this may be due to increased usage of another touchscreen device: tablets.
Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.
KFC has launched a new Hispanic broadcast initiative geared toward bringing the slow and savory back into lunch with KFC’s “$5 Fill Ups.” Airing nationally through January 18th, KFC is helping adults; including Billennials (Hispanic millennials) indulge with five lunch alternatives that offer an abundant value.
The series will begin airing on the Qué Rica Vida YouTube channel on January 8, 2015 and will continue through Mother’s Day, with a new episode available every other Thursday.
The NFL Network announced it has hired Steven Graciano as VP of marketing.
Now it’s brand marketers’ turn to go all in on native, as advertisers large and small are rushing to launch true native ad campaigns. As they do, they know that to effectively succeed, their own content needs to take center stage. Content creation coupled with content distribution is what publishers do best. As brands embrace native, they must (and some already do) think like publishers.
Telling CEOs these days that leadership drives performance is a bit like saying that oxygen is necessary to breathe. Over 90 percent of CEOs are already planning to increase investment in leadership development because they see it as the single most important human-capital issue their organizations face.
