Retail holiday sales to increase 4% to 4.5%
Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.
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The help. This week: Alberto Slezynger, musician, producer, performer, hit-maker.
Alberto Slezynger doesn’t need much of an introduction, his and his company’s name, Personal Music, are top-of-mind in our industry. He sold millions of records and filled stadiums with his band Daiquiri back in the day. We’ve certainly heard his tunes. A lot. But have we heard his life’s story and his opinions? Voilá. By Gonzalo López Martí – LMMIAMI.COM
Rojas named General Manager for the U.S Hispanic Market at Televisa Publishing + Digital
Televisa Publishing + Digital announced its shift in management at their Miami-based corporate office. Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by Televisa Publishing’s own Christian Rojas, effective immediately.
Festival Iberoamericano de la Publicidad (FIAP) flounders in the US
Over the last several years the Festival Iberoamericano de la Publicidad (FIAP) has encountered a shrinking fan base and competition from other more important and targeted creative awards programs in Latin America and the US Hispanic Market.
Sugary Drink FACTS 2014 [REPORT]
Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released by the Yale Rudd Center for Food Policy & Obesity. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.
Total Market should be called ……….
As many of you know, we have given considerable coverage to the issue of Total Market through our platform HispanicAd.com and our new platform Hispanic CMO. We have let the voices of our industry, including those of decent; enjoy a platform for their views. We have attended or worked closely with organizations and conference that have made an attempt at defining and understanding the need for a term like Total Market. The more I read, listen and think, the more I am against the term Total Market. By Gene Bryan / HispanicAd.com/HispanicCMO.com
It’s Time For Industry To Change The Way TV Is Measured
It may seem a bit like piling on, but I think that it’s finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken and needs to be fixed. Just this past week, quite uncharacteristically, even Nielsen made a case for fixing things.
How Do We Define And Measure Mobile Engagement Effectively?
Mobile devices have revolutionized content consumption. The mobile advertising market is thriving, so why is the industry still plagued with poor conversion and click-through rates? Why does mobile ad content stand in such stark contrast to content that consumers enjoy? Mobile advertising has a content problem on its hands — how can engagement, data, and creative all correlate with one another?
Sprint’s CEO Marcelo Claure speaks directly to Hispanic Consumer
Claure, the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign set to hit the air during the Latrin Grammys.
Pablo Buffagni honored as best US Hispanic Creative at El Ojo de Iberoamérica 2014.
Pablo Buffagni, Creative Director and Head Chef at BBQ Agency, has just been honored as the best US Hispanic Creative Director at El Ojo de Iberoamérica awards 2014, based on the creative work he led before the recent launch of his new agency. He had won last year as well, while working for Grupo Gallegos, and in the past when we was at Conill Saatchi & Saatchi and Bromley.
AHAA Leads Industry to Improve Hispanic ROI
An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market. A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.
Internet to Hit 3 Billion Users in 2015
The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world’s population.
Univision launches Novelas Xpress
Univision Communications Inc. announced the launch of Novelas Xpress, abridged versions of popular telenovelas that deliver all the drama and passion of the original stories – in smaller and more concentrated packages –15 hours in total length or less.
Marketers Rank the Technologies Designed to Help Them
Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?
Is Multitasking with Mobile Helping Mothers?
Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers and Digital Media: Useful, Yes; a Panacea, No.”
Entravision to Host the First “Noche de Locura” in Las Vegas, NV
Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.
Estrella TV partners with MetroPCS on “Tengo Talento”
Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento. This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements: The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.
Hispanics More Optimistic about the Future than Current Conditions [REPORT]
Hispanic consumers tend to feel they are not doing as well as in the past but anticipate that the growing economy will help improve their situation, according to the latest Hispanic consumer confidence index by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Unauthorized Immigrant Totals Rise in 7 States, Fall in 14 [REPORT]
From 2009 to 2012, the population of unauthorized immigrants rose in seven states and fell in 14, according to new Pew Research Center estimates.
Anticipated Holiday Spending Remains Consistent Compared to Last Year
‘Tis the season to be shopping! With the holidays quickly approaching and Black Friday, Cyber Monday, and other retail-centric extravaganzas on the horizon, many people are beginning to plan their shopping sprees. And on how many lists will toys appear this year? Just over half of all Americans (51%) plan to purchase toys as gifts this year, nearly consistent with last year’s intent (50%). Not surprisingly, parents of a child under the age of 18 are twice as likely to purchase toys as those without children under the age of 18 (82% vs. 41%, respectively).
