Article placement: Top News

Super Fan Culture

Super fans are the individuals that make their passion for a brand a central part of their lives and identity. Characterized by their intensity of emotion and “loyalty beyond reason,” brands are looking to harness this super fan culture in new ways through the use of technology.  Courtesy of UCI Trend Lab

Comfort zone

By Gonzalo López Martí – LMMIAMI.COM

  • A few weeks back we elaborated on the revitalized currency & sway “influencers” hold in the current state of marketing.
  • Especially when we are talking about resident influencers who really & factually work for the companies they endorse on social & traditional media.
  • Namely Steve Jobs, Elon Musk, Mark Zuckerberg, the Silicon Valley bucaneers.
  • Yeah, for some reason California is a hotbed of influencers.
  • A peculiar laboratory of idiosyncratic human behavior applied to business.
  • Northern and Southern California too.
  • Have you read the leaked Sony Pictures emails?

4 Best Practices for Your Digital Brand Advertising Campaign [ 3-PART REPORT]

Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.

THE FUTURE 100 | A TREND REPORT [REPORT/PRESENTATION]

It’s that time of year again. As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. They’ve become a powerful tool for JWT to communicate its understanding of the future and emerging trends, and a proof point of our expertise.

2014 Top Played Jukebox Songs & Artists

TouchTunes, an in-venue interactive entertainment platform in North America, released its annual Year-End Music Charts reporting on the top played songs and artists of 2014.  Based on songs played across its domestic network of over 60,000 jukeboxes, TouchTunes’ Year-End review provides unique insight into the music choices of bar and restaurant patrons regionally and nationwide.

Is Gen X The Dark Horse In 50+ Marketing?

There’s no doubt Baby Boomers have changed how endemic categories (e.g., health and finance) view and speak to older consumers, which has resulted in more authentic and youthful ad campaigns that resonate on a deeper level. And, it’s also true that Boomers’ unrivaled spending power has caused mainstream brands to at least question the wisdom of ignoring consumers once they turn 50. Despite this progress, however, the question of how to convince more mainstream brands to target consumers 50+ with any regularity persists.

The Hispanic Public Relations Association’s New York Chapter announces 2015 Executive Board

The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.

8 Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months [INSIGHT]

Prosumer, city-sumer, sellsumers, JOMO and FOMO. Marketers and brand managers are constantly bombarded with fancy terms and buzzwords hailing the next big consumer trend. This can be overwhelming and brands often find it challenging to tap into every trend out there. The trick lies in knowing which ones are most relevant to their business.

The Axis Of Marketing: Data + Content

Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never so important before: data and content.

Hispanic 101 & Latino Urbanism [INSIGHT]

Just read an article in the LA Times on how Latino Urbanism is informing how LA is remaking and reinventing itself. This is not only taking place in traditional Latino communities like Boyle Heights and Pacoima but it is also happening alongside many African American communities in South and Southeastern LA. As I read the article I thought about how “Hispanic Marketing 101” historically influenced this dynamic.  By Richard Vasquez / Vasquez & Associates

Americans Feel Better Informed Thanks to the Internet [REPORT]

Internet users say digital tech makes them better informed than 5 years ago.  Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.

America the frugal: US Consumer Sentiment Survey [INSIGHT]

First the good news: The way Americans feel about their own finances and the US economy is nowhere near as dismal as it was during the 2008–12 recession. The bad news is that, while things aren’t getting worse, they’re not getting much better either. Consumer morale, although stable, remains stubbornly low.

Skip to content