The best way to describe the state of mobile ad targeting is to say it’s a work in progress, according to a new eMarketer report, “Mobile Ad Targeting: After Years of ‘Spray and Pray,’ Signs of Sophistication Appear.”
Austin Specialty Foods is leading the mission to bring authentic “real Mexican beer,” defined as brewed and owned by Mexicans rather than multi-national European beer, back to the U.S. market starting with the launch of the Company’s premium authentic brewed-in-Mexico beer brands, Mexicali Cerveza and Day of the Dead Craft Beer, in Austin.
Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.
Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States.
Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.
Graphic shows that among Millennials, Gen Xers, Boomers, and Silents, Millennials are more politically independent and more religiously unaffiliated.The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.
College enrollment for women and men, by genderEven though college enrollment rates among young people have risen in recent decades, a Pew Research Center analysis of U.S. Census Bureau data shows that females outpace males in college enrollment, especially among Hispanics and blacks.
In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.
As of February, men have regained 82 percent (4.9 million) of the jobs they lost during the recession, whereas women hold 17 percent more jobs on payrolls (68.0 million) than at their previous employment peak in March 2008 (67.6 million), more than recovering all the jobs they lost in the downturn.
By Carlos E. Cortés – Univision INsights
My wife spotted it before I did. “Look, sweetheart, they’re serving menudo at Jersey Burgers.”
There it was. A mailer from Jersey Burgers advertising burgers, fries, omelettes, waffles . . . and “Menudo Saturday & Sunday.”
FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager.
SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman Alfredo “El Perro” Angulo.
Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.
LATV Networks, home of LATV and American Latino Syndication, will hold its 2014 Upfront presentation on Thursday, May 1 at 6pm at Penthouse 45 in New York City. The Upfront announcement was made by Andres Rincon, LATV’s Vice President of Advertising Sales and Marketing.
Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.
Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014. For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.
The power of the purse is losing ground to the weight of the wallet and a new breed of male consumer is emerging, this according to Defy Media’s 2nd annual Acumen Report: Brand New Man. More than 2,000 men ages 18-49 participated in the study to voice opinions on how they spark a relationship with a new brand, research products and make purchasing decisions across a wide variety of categories including alcohol, snacks and grooming products.
Imagine seeing a dozen pictures flash by in a fraction of a second. You might think it would be impossible to identify any images you see for such a short time. However, a team of neuroscientists from MIT has found that the human brain can process entire images that the eye sees for as little as 13 milliseconds — the first evidence of such rapid processing speed.
TD Bank has announced results of its second annual Mortgage Service Index, a nationwide consumer survey that gauges the home buying experience. The Index revealed that 68 percent of Hispanics this year (compared with 62 percent last year) found their most recent home buying experience to be “excellent” or “very good,” compared with 62 percent of the general market.
Telenovelas on Spanish-language TV networks, Latin American music on local radio stations and Spanish-language versions of popular magazines—all are mainstays of US Hispanic-focused programming and media that remain important channels for marketers looking to reach this growing segment of the population. But it’s also where many efforts to connect with Hispanics often end. In their quest to reach this market—especially its large millennial and preteen populations—brands are failing to understand how and where Hispanics are consuming media, according to a new eMarketer report, “US Hispanics’ Media Usage: A Mix of the Trendsetting and the Traditional.”
