By Mario X. Carrasco Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the … Read more
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be … Read more
Economic growth in the USA is coming from the Latino audience. The US Hispanic Industry represents the 5ᵗʰ largest GDP worldwide and the 3ʳᵈ fastest growing globally. Our industry represents 2.7 trillion dollars; if the US Hispanic Industry were its own country, we would be bigger than México, Argentina, and many Latin American countries. There … Read more
Telemundo, the exclusive Spanish-language U.S. broadcaster of the Olympic Games, announced its largest-ever talent roster, featuring more than 40 hosts, commentators, and in-country reporters. This team will spearhead the network’s coverage of the Games of the XXXIII Olympiad in Paris starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 … Read more
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight, the world’s top brands know that clutch performance comes from long-term investments. With the 2024 Olympics here, let’s use some new data … Read more
By Kate Roberts Often, corporate purpose and values define what a company prioritizes, but the company’s culture stems from its employees’ attitudes, behaviors, and interactions. When it comes to culture, it’s not about talking the talk but walking the walk. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
Economic growth in the USA is coming from the Latino audience. The US Hispanic Industry represents the 5ᵗʰ largest GDP worldwide and the 3ʳᵈ fastest growing globally. Our industry represents 2.7 trillion dollars; if the US Hispanic Industry were its own country, we would be bigger than México, Argentina, and many Latin American countries. There … Read more
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace. Deloitte’s DEI Institute™ has identified practices to develop a holistic approach to awareness and action, across all encounters, whether professional or personal. They serve as a helpful guide to use … Read more
By Skye Frontier Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the … Read more
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion. Research from the UK’s leading convenience retailer – in partnership with Circana – suggests a positive halo effect for brand’s overall awareness when … Read more
Univision announced that fans will have exclusive access to behind-the-scenes activities at Premios Juventud with MoluscoTV and its main figure, Jorge Pabón “El Molusco,” a renowned Puerto Rican radio host and influencer. During show week, MoluscoTV will act as an insider bringing his program “El Refugio” to the Coliseo de Puerto Rico José Miguel Agrelot, … Read more
By Grant Parker The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI’s most apparent initial applications — copywriting, research, and image generation. But as this year … Read more
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) … Read more
Razorfish’s Chief Strategy Officer Nic Chidiac spoke with Steve Olenski for The CMO Whisperer podcast to discuss the ins and outs of an agency relationship, how to effectively use AI, and what the changing role of a CMO means.
National PTA released the results of a national survey and listening sessions exploring parents’ mindsets on the internet and digital media. The survey and listening sessions, which included parents and guardians with children in grades K-12 in public schools, were conducted by Edge Research. National PTA commissioned the research as part of the five-year anniversary … Read more
In the United States, young men and women who have a four-year college degree often work in some of the same professions. But there is considerably less professional overlap among young men and women without a college degree, according to a new Pew Research Center analysis of government data. Young women without a college degree … Read more
Total Wireless has unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon. The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy … Read more
by Santiago Solutions Group Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited. This temporary engagement has led to growing resentment among queer … Read more
In today’s digital era, market research has significantly evolved, adopting innovative strategies to enhance participation and data quality. One of the most notable trends is gamification applied to online panels. Gamification involves integrating game elements, such as competitions, points, levels and rewards, into non-game activities to motivate and engage participants. Why Gamification Works Gamification transforms … Read more
By Paul Frampton You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to … Read more
