Collective Bias, a social shopper media company, launched a number of new service offerings and programs that together will make it easier for social influencers and brands to develop social shopper marketing campaigns that drive sales and product engagement.
Valassis announced results of its Shopper Marketing Report with data marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers.
In last week’s blog post, we looked at the “Cool List” – the top 10 coolest things right now — among Hispanic Adult Millennials. This week, we’re going to dive in a little closer and show how Hispanic males and females differ in their perceptions of what’s cool. Based on data from Tr3s’s soon-to-be-released 2014 study of Hispanic Adult Millennials ages 19 to 34, here are key findings on the “Cool List” and gender.
Congressman Dave Camp (R-MI), chair of the U.S. House Ways and Means Committee, released draft tax reform legislation which includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision, which would be phased-in for tax years beginning before 2018, would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next 10 years. Since the inception of the Tax Code in 1913, advertising has been treated as a fully tax deductible ordinary and necessary business expense.
Discovery U.S. Hispanic announced that it will hold Discovery en Español and Discovery Familia’s annual upfront event on Tuesday, May 13 from 2:00 to 5:00 p.m. at SIR Stage 37 in New York City.
The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But with the emergence of new technologies—and new measurement capabilities—video advertising is poised for change. Last year, Nielsen and Simulmedia brought together a core group of researchers, marketers and C-suite executives from all sides of the media industry to discuss the future of video advertising.
The rise in social media analytics tools has satisfied marketer demand for a way to measure and gather insights from social marketing efforts.
While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA). The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.
Getting consistency right also requires the attention of top leadership. That’s because by using a variety of channels and triggering more and more interactions with companies as they seek to meet discrete needs, customers create clusters of interactions that make their individual interactions less important than their cumulative experience. This customer journey can span all elements of a company and include everything from buying a product to actually using it, having issues with a product that require resolution, or simply making the decision to use a service or product for the first time.
In 2014, 7UP will amplify the EDM energy, community and movement with #7x7UP. This yearlong 7UP program will bring uplifting experiences to 7 festivals and events. As part of this exciting collaboration 7UP will partner with 7 DJs, including the world-renowned DJ, Tiësto, who helped 7UP light up a village in Chile as part of 7UP’s newly launched creative.
Dallas-based ad agency Richards/Lerma has been selected as creative agency of record by Pizza Patrón. The relationship will have the agency assisting in traditional, digital, social media and public relations programs for the Mexican centric pizza chain as well as some creative input on naming and product development work.
Everybody’s Phone Company, Inc. announced that its 2014 advertising and pre-paid home phone service packages will target the Hispanic market, which is Texas’ fastest growing demographic.
Pepsi Mexico’s latest 360 campaign turned Mexican soccer idol Oribe Peralta from “Horrible” to “Gorgeous” (Hermoso).
iNSPIRE! Agency received four ADDY Awards from the Dallas chapter of the American Advertising Federation, formerly the Dallas Ad League.
Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V. announced today that Manuel Abud has been appointed President and Chief Executive Officer, effective immediately. His leadership team includes Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.
The overall verdict: The internet has been a plus for society and an especially good thing for individual users
In early February, Anheuser-Busch InBev, America’s largest brewer, signed a deal to buy the Blue Point Brewing Company, a well-respected Long Island craft beer company. With Anheuser-Busch InBev’s success, and its strong portfolio of beer brands that include Budweiser, Stella Artois, Beck’s, and Corona, why would the company feel impelled to buy a craft beer company?
Devices such as smartphones, tablets, laptops, desktops and portable gaming systems have made it easy for consumers to multitask while watching television. However, a November 2013 study by TiVo found that three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen.
The advertising industry is in a state of existential crisis, thanks to technology; analytics; migrating, fickle and/or distracted eyeballs; Netflix and other on-demand services; piracy; privacy; attribution; the decline of print as a medium; stagnating television audience numbers; and the fact that we can finally start to understand which 50% of our ad spend is wasted.
