MACRO launches as a entertainment company targeting the multicultural content marketplace
Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.
Article placement: Top News
Cartagena named VP in the Political and Advocacy Group
Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.
Romera named VP Multicultural Marketing at Eclipse Marketing Services, Inc.
Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.
Differences in Fashion Attitudes, Habits of Younger vs. Older Millennials
In the study, GfK MRI divided women in the Millennial generation into two age groups – ages 20 to 24 and 25 to 37 – and found that the cohorts often have very different attitudes and behaviors when it comes to fashion. These disparities could impact the way advertisers and agencies in fashion approach Millennials.
Maybe TV Networks are Smarter than We Think
The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.
Social climbing.
By Gonzalo López Martí – LMMIAMI.COM
-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!
To the best of my knowledge, this imaginary job interview has never taken place.
Yet.
Deschapelles named VP of Sales of Telemundo Phoenix
Telemundo Phoenix announced today that Andrew Deschapelles has been named Vice President of Sales, effective immediately.
Fina named General Sales Manager of WSUA
Radio Caracol 1260 AM in Miami announced the addition of Juan Fina as General Sales Manager of the station.
Social Media Update 2014 [REPORT]
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
G ADMarketing Communications becomes Semilla AD
Hispanic marketing agency G ADMarketing Communications has now become Semilla AD, a multicultural agency specializing in the evolving Hispanic segment, led by Gabriela Alcántara-Diaz and Shirley Attia.
5 Predictions For 2015
Here’s our take on what the coming year holds, with five predictions for 2015. … Millennials
Nearly 400 Million in Latin America Used Mobile Phones in 2014
The number of mobile phone users in Latin America is growing at an increasingly slower pace. eMarketer estimates the number of individuals of any age who owned at least one mobile phone and used it at least once per month inched up a mere 4.2% in 2014 to reach 395.5 million. Roughly one-third of those users lived in Brazil, with an additional 78.2 million in Mexico. Colombia (31.7 million) came in third, ahead of Argentina’s 30.0 million users during the same period.
How Much Work Do Mobile Devices Do in the Office?
Desktops’ smaller-screen counterparts—laptops—saw a tiny decline in usage, as did smartphones, somewhat surprising considering their ever-growing relevance in consumers’ day-to-day lives. However, the reason for this may be due to increased usage of another touchscreen device: tablets.
Gen Y Drivers are much More Likely to Embrace Connected Car Features
Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.
KFC new Lunch Initiative for Hispanics
KFC has launched a new Hispanic broadcast initiative geared toward bringing the slow and savory back into lunch with KFC’s “$5 Fill Ups.” Airing nationally through January 18th, KFC is helping adults; including Billennials (Hispanic millennials) indulge with five lunch alternatives that offer an abundant value.
Qué Rica Vida launches of web series, “Celebra lo Rico”
The series will begin airing on the Qué Rica Vida YouTube channel on January 8, 2015 and will continue through Mother’s Day, with a new episode available every other Thursday.
NFL Network taps Graciano as VP of Marketing
The NFL Network announced it has hired Steven Graciano as VP of marketing.
In 2015, Brands Will Think Like Publishers
Now it’s brand marketers’ turn to go all in on native, as advertisers large and small are rushing to launch true native ad campaigns. As they do, they know that to effectively succeed, their own content needs to take center stage. Content creation coupled with content distribution is what publishers do best. As brands embrace native, they must (and some already do) think like publishers.
Decoding leadership: What really matters [INSIGHT]
Telling CEOs these days that leadership drives performance is a bit like saying that oxygen is necessary to breathe. Over 90 percent of CEOs are already planning to increase investment in leadership development because they see it as the single most important human-capital issue their organizations face.
Tops of 2014: Social TV
If social media is the new water cooler, U.S. viewers certainly had their share of “let’s discuss” moments in 2014. From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after.
