Article placement: Top News

Lopez named VP & GM of Social Media at Univision

In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.

MundoFox announced the premiere of “Quien Mato a Patricia Soler?”

MundoFox announced the premiere of “Quien Mato a Patricia Soler?” (Who Killed Patricia Soler?), an original production starring Mexican actress Itati Cantoral and Spanish actor Miguel de Miguel. “Quien Mato a Patricia Soler?” marks the long-awaited return of Cantoral to television. The series premieres on February 9 and will air exclusively on MundoFox Monday through Friday at 9PM/8C.

Premier League on NBC Universo

NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.

Mitsubishi Motors sponsor of Super Bowl on NBC Universo

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

5 Ways Social Media Listening can Benefit your Brand

74% of online adults use social networking sites in the US , and this is no longer limited to the young as we see increased numbers of users aged 50+. The proliferation of smartphones means social media data is being captured in real-time as consumers post in the moment.

Broadband Providers Say Consumers Don’t Need Speeds Of 25 Mbps

The National Cable & Telecommunications Association’s comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.

Would You Want To Be A Media Agency CEO In 2015?

The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.

Caudillos II – Glut of personality

By Gonzalo López Martí – LMMIAMI.COM

  • Mark Zuckerberg, Trevor Kalanick, Richard Branson, Jeff Bezos.
  • Last names are brands.
  • More than ever before.
  • We need to believe there’s a human being behind the products and services we buy.
  • We need to root for them.
  • Deposit all our hopes & expectations on them.
  • Life is more simple this way.

3 Tips For Marketing To Millennials in 2015

Now that we’ve settled back into our routines and our own personal New Year’s resolutions have fallen by the wayside, we’d like to suggest a new resolution to adopt: Get more nuanced about marketing to Millennials.

Hispanic Millennials and Financial Services [INSIGHT]

You might think that American Millennials – of all ethnicities – would be in the same ballpark when it comes to their finances… and you’d be partially right. In some aspects of it, they are in lock-step. For example, when asked if they did not believe in using a traditional bank, approximately 30% in each group completely or somewhat agreed.  But what’s interesting is where they diverge from one another.

U.S. “Switching Economy” – Companies Struggle to Keep Up with the Nonstop Customer [REPORT]

U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels, according to new research from Accenture. As a result, the “Switching Economy” – the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates – has swelled to $1.6 trillion, a 29 percent increase since 2010.

Cultural Gaps impede Companies’ Efforts to be Data-Driven CEOs’

A global study sponsored by Teradata Corp., the big data analytics and marketing applications company, revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.  

Fashion’s Neglected Best Customers [INFOGRAPHIC]

Every business leader knows that it is easier to grow sales by engaging existing customers than acquiring new ones. And yet, as apparel brands currently focus on driving Back-to-School and Fall Season sales in a highly competitive landscape, they keep missing opportunities to build deeper relationships with Hispanics, a large and growing fashion-focused segment.

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