Reliable genius is what you really want from your advertising. Why aren’t you getting it? Probably because you don’t take your advertising production process as seriously as you take many of the other processes in your company. Let me introduce you to the concept and practice of “Advertising Process Control.” By Dan Beltramo, EVP, Product Leadership
By Gonzalo López Martí / LMMIAMI.COM
A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.
Mobile data traffic is set to soar, and based on recent research, Hispanics are a big usage driver in the US.
These are thrilling times. Still, we haven’t begun to scratch the surface of possibilities. We are tainted by learned behavior and boundaries that no longer exist.
After viewability and fraud, what’s the biggest issue in digital metrics today? Now, I know what you’re thinking: “There are other issues in digital metrics?” Humor me for a few hundred words.
One of the great joys of our Infinite Dial series is we can track items from so far back. This year we brought back some questions about media in general that we had asked in the past. Here’s one we didn’t show: We asked “Among the Internet, newspapers, radio and television which one is the least essential to your life?”
As the first generation of digital natives, teens have grown up in an increasingly visual world, and retailers have to keep up with them when it comes to visual marketing. Sharalyn Orr, executive director at Frank N. Magid Associates, spoke with eMarketer’s Lisa Barron about how critical visuals can be in capturing the teen market.
As VP, Discovery & Design, Mr. Valls will lead his team as they continue building on the increasingly critical union between research, account planning and analytics.
AHAA: The Voice of Hispanic Marketing is pleased to announce that Brian Terkelsen, CEO of MediaVest USA, will deliver the opening keynote address at the 2015 AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015.
During Florida State University’s The 2015 Hispanic/Latino Media & Marketing International Conference, the following video was released to help exemplify how Hispanics are an integral part the United States and how Hispanic Millennials are an un and coming demographic group. Enjoy!
According to the survey of North American journalists and media professionals released today, 68% of journalists feel that their job has become more difficult in the last 5 years.
The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the U.S. today – use the Internet, smartphones, tablets and TV in their daily lives.
What does it take to hire a successful CMO in today’s marketing economy? Answering that question is not easy because the environment keeps changing, but there are some key qualities essential for the person leading your marketing.
As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand (SVOD) services. And who knows, maybe the extra money lining viewers’ pockets is actually helping fuel the steady consumer adoption of these services.
Trust issues are a key reason for pharma’s low ranking. When researching a disease, 66-and-older respondents had little trust in pharma company-sponsored sites.
Unlike survey-based measurement, which evaluates a consumer’s conscious reactions to ads, neuroscience taps into the brain’s subconscious. Neuroscientists believe the subconscious is the motivating force behind many of our actions, including which brands we buy from.
Videology found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago.
Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.
Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.
