Mobile affects Purchases way before the Store

The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, research typically began about 10 days before the purchase was completed.

Nepotism.

By Gonzalo López Martí @LopezMartiMiami

  • Last week my column dealt with a quite controversial fact in our line of business: getting paid properly is becoming increasingly difficult.
  • I pointed out how some traits of our Latin Catholic culture can make it even harder.
  • This week, I’ll address other issues hindering the full development of Latinos in the business world: nepotism and its cousin paternalism.
  • Latin business people tend to treat their employees and clients with a “daddy knows best” attitude.

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups [INSIGHT]

Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, and the various characteristics of these sub-groups are affecting consumer behavior and engagement opportunities.  By Eva Gonzalez, Executive Director, Diverse Consumer Insights, and Maria Monistere, Senior Manager, Hispanic Market

Today’s Empowered Shopper and Opportunities to Reach Them [INSIGHT]

Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket [INSIGHT]

For food manufacturers and retailers (and just about everyone else), bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials. With 21% of U.S. Millennials identifying as Hispanic, this group is certainly worthy of attention. These young, diverse consumers are shaking up shopping baskets across the U.S. as they straddle diverse tradition and American mainstream.

Film and TV Title Availability in the Digital Age [REPORT]

As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.

The American Consumer Is Back And Ready To Spend

The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode.  Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.

How Middle-Market And Emerging Manufacturers Can Take Advantage Of Digital

Middle-market CPG manufacturers and emerging brands represent a large and growing portion of consumer dollars spent on grocery – tens of billions in the U.S. alone. While the majority of actual purchase activity still takes place at brick-and-mortar retail locations, digital marketing represents an important new area of investment for middle-market manufacturers and emerging brands.

An Educated Sales Force Always Wins

It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.

Combined Insurance launches Hispanic Market Initiative

Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.

Getting Mobile Right [REPORT]

Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.

Retail Holiday Sales to Increase 4% to 4.5%

Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.

Record Share of Americans have Never Married [REPORT]

Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.

CMOs Just Aren’t That Social — And Who Cares?

Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.

PR women out-earn men, again

Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.

Nat Geo Mundo premieres LimoMasters

Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.

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