Tops of 2014: Advertising
Consumers have a multitude of options when it comes to content, which means advertisers have myriad ways to reach them. So it stands to reason that connecting with consumers would be a veritable cakewalk. But as any marketer will attest, it’s not that simple, especially with respect to Millennials, a segment that advertisers are eager to reach. Not only can these viewers can flip through 180+ channels during commercial breaks, they can multi-task on multiple screens and live Tweet their reactions and opinions in the blink of an eye. So with so many distractions, the odds seem stacked against advertisers hoping to connect amid the whirlwind.
There is not much of a question that more and more companies — buyers, sellers and intermediaries alike — are going to use a digital approach to TV advertising.
Over the last couple of years, Puerto Rico has been caught in an economic recession that has not only regulatory and financial institutions worrying about the financial stability of the island’s economy, but also the average islander is looking to leave the island for better opportunities on the US mainland. Once gain, the economy in Puerto Rico is not growing, but has been contracting according to all international and national sources. This has not only impacted the quality of life on the island for its inhabitants and the crime rate, but has also affected the advertising industry on the island as a whole.
2014 was the year Total Market took the multicultural marketing world by storm. Agencies changed their mission statements to include this relatively new term, events capitalized on the buzz through rebranding of events to a more Total Market feel, and many weighed in on the meaning of Total Market and whether it will be a lasting trend or not. By Mario Xavier Carrasco – Online Research Director/Managing Partner – ThinkNow Research
Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com. Hosted by industry thought leader, David Chitel, the show is intended to shine a light on the hottest topics impacting Latino media, marketing and entertainment in today’s world. Conducted via Google+ Video Hangout, monthly episodes will feature one or more guests ranging from marketing and agency executives to celebrities, entrepreneurs and beyond.
There has been considerable commentary about whether internet use in general and social media use in particular are related to higher levels of stress. Such analysts often suggest that it is the heaviest users of these technologies that are most at risk. Critics fear that these technologies take over people’s lives, creating time pressures that put people at risk for the negative physical and psychological health effects that can result from stress.
Digital video is the bread and butter of internet users in Mexico. Three-quarters of the country’s online population will consume digital video content at least once per month in 2015, eMarketer estimates, putting Mexico ahead of the UK and nearly on par with the US for this key metric of web usage, according to a new eMarketer report, “Mexico Digital Video 2015: A Medium Best Served with a Focus on Demographics.”
According to the majority of Americans, women are every bit as capable of being good political leaders as men. The same can be said of their ability to dominate the corporate boardroom.
I recently found my copy of the book The Four Agreements by Don Miguel Ruiz. I remembered it being an insightful, easy read and ended up bring it along to re-read it over the holidays while on vacation. Little did I know that in doing so now, over 15 years since I first read it, I would find great applications for strategy and marketing—especially in the Multicultural space. By Bessie Ramirez, Managing Partner, About Marketing Solutions, Inc.
Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows.
The digitization of everything is changing how businesses design services and products for customers, according to a new report by Accenture.
A new survey from Massachusetts Mutual Life Insurance Company (MassMutual) found that compared to the rest of the population, Hispanics are working harder to secure their financial futures. In every way measured in this research, Hispanics are more invested in their own financial future than the general population.
Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.
However, despite native advertising’s ascent, there is unequal penetration in the marketplace.
Females appear to be the driving force behind these attitudes with 62.1 percent optimistic about business conditions (53 percent for males), and 56.4 percent of females are optimistic about the economic conditions of the country over the next five years (48.9 percent for males).
This will be the first mass & social major marketing push in Europe by Miami-based DDM Brands to build awareness and momentum for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy (Windows), Andy (Android), Foxy (Firefox).
Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.
Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.
Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.
In the study, GfK MRI divided women in the Millennial generation into two age groups – ages 20 to 24 and 25 to 37 – and found that the cohorts often have very different attitudes and behaviors when it comes to fashion. These disparities could impact the way advertisers and agencies in fashion approach Millennials.
