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Bilingual Advertising: The Next Thing Or Next Mistake? [ ¿INSIGHT? ]

The Story

Recently, a 30-second AT&T television ad, “Vivir Sin Compromisos,” caught my attention. It shows young, appealing, Latinos talking about themselves and reacting to the company’s cellular service.

What makes this ad stand out is that the actors speak in English, Spanish and mix of the two — Spanglish.

Because of that, we wanted to understand how the ad resonated with Spanish-Preferred Hispanics, English-Preferred Hispanics and Bicultural Hispanics, so we tested it.  By Mario Carrasco / partner, ThinkNow Research

The Help. This week: Ed Rivero, film producer.

Few film producers have a resumé as impressive as Ed Rivero’s. He’s as crossover as it gets. He worked years with the most powerful players in Hollywood (Ridley & Tony Scott ring a bell? Quentin f*****g Tarantino?) yet he saw a business opportunity in the Hispanic market and jumped in with both feet. These days he runs one of the coolest production companies in our industry, LA-based Cortez Brothers. His roster of directors reads like the wet dream of a creative with Cannes ambitions.  By Gonzalo López Martí – LMMIAMI.COM

The Ultimate Accountability For Marketing Is Sales [INSIGHT]

For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency.  The pendulum shifted recently, with marketers now starting to take a more significant seat at the C-level table, realizing that marketing metrics are not necessarily as important as standard business metrics — though marketing measures do provide a bridge to meet standard ones. And now the ultimate accountability for marketing is revenue and sales. Today’s marketers understand addressability and accountability, and if they don’t then they’re destined to be replaced.

The Appification of TV [INSIGHT]

For over 50 years, there was only a single “app” for TV viewers. It was an entertainment app whose sole function was to stream premium video content. Over the years, new versions of the app were released, including more channels, an interactive programming guide, higher definition displays, and the ability to record and playback programs. Viewers could customize their version of the app to some extent by negotiating with their app developer – that is, their cable or satellite company.  By Chris Louie, VP Product Leadership / Nielsen

Test Your Wed IQ [ENGAGE]

Do you know Twitter’s character limit? Or which is bigger: a megabyte or a kilobyte? Take our quiz to see how your knowledge of the web and digital technology stacks up against the online Americans in our survey.

What Internet Users Know about Technology and the Web [REPORT]

Before you read the report, test your own Web IQ by taking the interactive knowledge quiz. The short quiz tests your knowledge of questions recently asked in a national poll. After completing the quiz, you can compare your score with the general public and with people like yourself.
Results of the “Web IQ” Quiz

Internet Of Things: Ready For Prime Time In Consumer Packaged Goods

As with many seemingly overnight sensations, the Internet of Things (IoT) —  the digitization of everyday objects —  has been a long time coming. More than three decades ago, thirsty students at Carnegie Mellon University famously connected a Coke machine to the Internet, in order to see whether it had drinks in stock, making it one of the first popular examples of the IoT in action.

Enjoy your Holiday

HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.

As part of our daily commitment besides our publication HispanicAd.com, we are very proud of the work we do in marketing and creating content for our readers with our partnerships with Adam Jacobson,  Advertising Age and Broadcasting & Cable . Multichannel News.

To celebrate our partnerships we are promoting our work and you can download :

The Advertising Age 2014 Hispanic Fact Pack

The 2014 Hispanic Market Overview

The B&C / 2014 Hispanic Post Upfront Guide

The 2014 Hispanic CMO

Expect more from us in 2015

Are You Listening For Your Key Customer Signals?

As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support.

Pass the Turkey and the Car Keys: Retailers Brace for Black Friday and Cyber Monday

Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. After all, this year some retailers are planning to open so early, they’ll never really shut down on Turkey Day in the first place. And many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online.

Retail holiday sales to increase 4% to 4.5%

Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.

The help. This week: Alberto Slezynger, musician, producer, performer, hit-maker.

Alberto Slezynger doesn’t need much of an introduction, his and his company’s name, Personal Music, are top-of-mind in our industry. He sold millions of records and filled stadiums with his band Daiquiri back in the day. We’ve certainly heard his tunes. A lot. But have we heard his life’s story and his opinions? Voilá.  By Gonzalo López Martí – LMMIAMI.COM

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