Nearly half of US internet users—48%—have never used their mobile device to make a purchase, according to a September 2014 survey by cloud commerce provider Avangate. And for 40% of those who have yet to adopt mobile commerce, the barrier lies in safety concerns.
Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices.
MediaMath released a study of unprecedented scale that examines how marketers from around the world view the role of data in their marketing and advertising practices – from how data is used to how it impacts performance.
Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services. Garcia will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable and be responsible for directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products.
Before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not.
Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center.
SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.
NBCUniversal announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better serve Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs to compete.
Multidisciplinary brand culture and communications firm (add)ventures is expanding its Miami office with the addition of Sue Tremblay as vice president of insights/analytics and Joel Velez as director of strategy/creative.
Fútbol de Primera, the long time official Spanish-language U.S. Radio rights holder of the FIFA World Cup™ announced the unveiling of their new composite company logo for the 2018 FIFA World Cup Russia™.
NBCUniversal’s Hispanic cable network mun2 announcedthe next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.
Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic.
Consumers aren’t the only ones who get wrapped up in the spirit of spending around the holidays. At a time when consumers are at their most generous, advertisers are upping their games and spending big to engage with consumers looking for the perfect gift and to share good tidings. Whether through images of cute polar bears sipping soft drinks or wise-cracking chocolate-covered candy, advertisers spent nearly $2.5 billion across the tech, clothing, gaming, book, kitchen, sporting goods and jewelry segments last year, up from $2 billion five years ago.
In a largely commoditized category, producing the best product is not enough to differentiate from the competition. Brands need to look at what they can authentically contribute to culture and how they can inspire their audience to build affinity. Few CPG brands are doing this well or being bold enough to do it.
Mari Tato is currently executive producer at Miami-based In&Out Productions*, one of the leading film production houses catering to the US Hispanic market today. By Gonzalo López Martí – LMMiami.com
Publicis will acquire digital agency Sapiente for an estimated $3.7 billion, thus will also get La Comunidad as well to add to its roster.
The country’s fastest-growing ethnic segment also may be its most misunderstood, particularly by design and construction brands. “The Arrival of Hispanic-American Homeowners” white paper details buying power and purchasing habits of this emergent demographic for home and building product manufacturers.
The Hispanic market reminds me of the stock market. Both are filled with loud noise from its participants that make it very hard to understand clearly how to best capitalize on it. By Arturo Nava, founder, Logra Tu Dream
The problem with brand value is really simple: no one agrees on it. By Randall Beard, Global Head, Advertiser Solutions – Nielsen
But where will those dollars come from over the next year? Print, television and digital display are the chosen ones.
