The survey, completed this March, revealed that 70 percent of respondents considered their blog their business, with 41 percent being solely accountable for all aspects of the blog’s production and amplification, including content creation, editorial posts and social media sharing.
Every Spring, the marketing industry anticipates the next wave of the latest breaking research to be revealed at the AHAA Annual Conference because the data reinforces the powerful effect of the Hispanic market on a brand’s bottom line and helps shape the strategies that impact revenue growth. Known for its data-driven insights, AHAA: The Voice of Hispanic Marketing will kick off its annual conference with compelling, new research from Mintel, PEOPLE en Español, and The Futures Company. Moderated by AHAA Board Member Nancy Tellet, SVP of Research & Consumer Insights, Tr3s, these in-depth sessions will take place on Monday, April 27 from 2:00 to 5:00 p.m. at the Eden Roc Hotel in Miami.
Data-driven marketing (DDM) spending will continue on an upward growth trajectory this year.
This solution guide is for marketing leaders who are struggling to close the growing gap between consumer media consumption patterns and CMO know-how.
Grupo Gallegos announced the hiring of Sebastian Garin as Executive Creative Director.
ConneXion Research released information pertaining to Hispanic Consumers, specifically, Latina and Latino Millennials in the U.S. “The Latina Millennial Mindset”.
Coconut Grove based ALAMA will be handling strategic and creative duties for Bud Light. Austin based LatinWorks previsouly handled the responsibilities.
Total advertising expenditures increased 0.7 percent in 2014 and finished the year at $141.2 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2014 decreased 1.6 percent versus the year ago period.
Take all of your brand’s shopper marketing and pin it to a wall. (Go ahead — I’ll wait.) It probably takes up more space than you imagined, and you may be a little shell-shocked by how many elements you have. There are likely items for pre-store, in-store and post-store. Physical and digital media. Versions for different retailers. Activations that change across audiences, seasons or usage occasions.
Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers. By understanding the cultural essence that drives multicultural consumer behavior today, marketers and advertisers are getting a glimpse of future market trends and forging a long-term relationship with the most dynamic and fastest growing segment of the U.S. consumer economy.
Results from the SMoX research confirm that marketers would significantly increase their overall campaign ROI, without increasing budget, by simply adjusting mobile spend upwards. The study also showed that mobile is a strong driver of campaign performance across the entire purchase funnel. From upper funnel metrics like awareness and image, to purchase intent and actual behavior (foot traffic or sales), the empirical evidence proves that mobile has a fervent contribution to campaign results, justifying a double-digit allocation of the entire media budget (not just digital) to mobile.
Rights of Publicity (ROP) are defined as the inherent right of every human being to control the commercial use of his or her identity. And much like typical Hollywood celebrities, athletes can increase their personal brand value by capitalizing on their own celebrity status.
Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.
Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team .
Co-sponsored by California State University, the National Association of Hispanic Journalists, Florida International University and Hispanicize Wire, the second annual survey sought to gauge the perceptions of Latino journalists amid the current media landscape.
It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.
So Facebook is No. 1 by a long mile. But to me this data is highly incomplete and therefore irrelevant.
Reliable genius is what you really want from your advertising. Why aren’t you getting it? Probably because you don’t take your advertising production process as seriously as you take many of the other processes in your company. Let me introduce you to the concept and practice of “Advertising Process Control.” By Dan Beltramo, EVP, Product Leadership
By Gonzalo López Martí / LMMIAMI.COM
A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.
