Five Things That Make Me Question The Maturity Of Digital Advertising
What are your top five irritants in digital advertising today?
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How to Overcome Content Marketing Struggles
We’ve all heard it—and probably said it: Content is king. Marketers are using the channel to boost customer engagement, lead generation and brand awareness. However, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success.
Pricing & pitching.
By Gonzalo López Martí / LMMIAMI.COMB
In the direct marketing business (aka direct sale or direct response) the product, the actual item to be sold, is the last piece of the puzzle.
Contrary to conventional marketing’s conventional wisdom, the direct response business model is built on a brilliant consumer behavioral trait (or insight, as we like to call it too): there’s an awful lot of people out there who will buy anything that costs less than 20 bucks.
The Total Audience Media Universe
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.
Influencer Marketing Benchmarks [Report]
Burst Media released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of Influencer Marketing programs across 15 key advertising verticals in 2014.
How Millennials today compare with their grandparents 50 years ago [INSIGHT]
The past five decades – spanning from the time when the Silent generation (today, mostly in their 70s and 80s) was entering adulthood to the adulthood of today’s Millennials – have seen large shifts in U.S. society and culture. It has been a period during which Americans, especially Millennials, have become more detached from major institutions like political parties, religion, the military and marriage. At the same time, the racial and ethnic makeup of the country has changed, college attainment has spiked, and women have greatly increased their participation in the nation’s workforce and their representation on college campuses.
Hispanic Market bucks National Postpaid Trend Sector
The Hispanic market’s affinity towards wireless prepaid services is keeping the prepaid segment growing among Hispanics, according to Eric Fogle, CEO of ShareTracker, the largest U.S. market research company dedicated to telecom market share and flow share measurement products and analytics.
ALMA wins 72 Miami Addy Awards
Coconut Grove, FL based Alma, broke its own record at the local ADDY Awards, taking home 72 Gold and Silver prizes (Alma held the record with 63 awards last year).
Annual Survey Findings on Latina Blogging Industry – The Business of Blogging
The survey, completed this March, revealed that 70 percent of respondents considered their blog their business, with 41 percent being solely accountable for all aspects of the blog’s production and amplification, including content creation, editorial posts and social media sharing.
Research on Millennials & Polyculturalism at 2015 AHAA Annual Conference
Every Spring, the marketing industry anticipates the next wave of the latest breaking research to be revealed at the AHAA Annual Conference because the data reinforces the powerful effect of the Hispanic market on a brand’s bottom line and helps shape the strategies that impact revenue growth. Known for its data-driven insights, AHAA: The Voice of Hispanic Marketing will kick off its annual conference with compelling, new research from Mintel, PEOPLE en Español, and The Futures Company. Moderated by AHAA Board Member Nancy Tellet, SVP of Research & Consumer Insights, Tr3s, these in-depth sessions will take place on Monday, April 27 from 2:00 to 5:00 p.m. at the Eden Roc Hotel in Miami.
Digital Marketers continue Love Affair with Data
Data-driven marketing (DDM) spending will continue on an upward growth trajectory this year.
Future of TV and Digital Video [REPORT]
This solution guide is for marketing leaders who are struggling to close the growing gap between consumer media consumption patterns and CMO know-how.
Garin named Executive Creative Director at Grupo Gallegos
Grupo Gallegos announced the hiring of Sebastian Garin as Executive Creative Director.
The Latina Millennial Mindset [REPORT]
ConneXion Research released information pertaining to Hispanic Consumers, specifically, Latina and Latino Millennials in the U.S. “The Latina Millennial Mindset”.
Bud Light moves to ALMA
Coconut Grove based ALAMA will be handling strategic and creative duties for Bud Light. Austin based LatinWorks previsouly handled the responsibilities.
US advertisers increased spending in 2014 by 0.7%, offering hope for 2015
Total advertising expenditures increased 0.7 percent in 2014 and finished the year at $141.2 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2014 decreased 1.6 percent versus the year ago period.
How’d My Shopper Marketing Get So Complicated?
Take all of your brand’s shopper marketing and pin it to a wall. (Go ahead — I’ll wait.) It probably takes up more space than you imagined, and you may be a little shell-shocked by how many elements you have. There are likely items for pre-store, in-store and post-store. Physical and digital media. Versions for different retailers. Activations that change across audiences, seasons or usage occasions.
The Multicultural Edge: Rising Super Consumers [REPORT]
Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers. By understanding the cultural essence that drives multicultural consumer behavior today, marketers and advertisers are getting a glimpse of future market trends and forging a long-term relationship with the most dynamic and fastest growing segment of the U.S. consumer economy.
Cross Marketing Effectiveness Research (SMoX) conducted for Mobile
Results from the SMoX research confirm that marketers would significantly increase their overall campaign ROI, without increasing budget, by simply adjusting mobile spend upwards. The study also showed that mobile is a strong driver of campaign performance across the entire purchase funnel. From upper funnel metrics like awareness and image, to purchase intent and actual behavior (foot traffic or sales), the empirical evidence proves that mobile has a fervent contribution to campaign results, justifying a double-digit allocation of the entire media budget (not just digital) to mobile.
Beyond the Field Of Play: A Celebrity Athlete’s Rights Of Publicity
Rights of Publicity (ROP) are defined as the inherent right of every human being to control the commercial use of his or her identity. And much like typical Hollywood celebrities, athletes can increase their personal brand value by capitalizing on their own celebrity status.
