ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims. Rather, agencies should assume the liability for their work product, including liability for patent infringement. Accordingly, client/agency contracts should include “indemnity clauses” which require that the agency step in and defend the client in the event of a patent infringement claim.
Nielsen is releasing the newly rebranded cross-platform report as the Total Audience Report. As we have seen with previous reports, there is an accelerated growth and proliferation of technological devices. These devices have allowed consumers to connect with content anytime and anywhere. What used to be a schedule to watch programming now seems like little more than a suggestion, considering viewers currently have choices to watch live linear programming, on-demand, through subscription services and apps, among other ways to tune in.
The research, conducted by intelligence market researcher Tpoll, revealed that 59% of all online sharing activity in the US takes place via ‘Dark Social’ channels, compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of ‘Dark Social’ sharing globally occurs via mobile devices illustrating their increasingly pivotal role in consumers’ daily shopping and sharing habits.
Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director.
República has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization for Hispanic professionals in technology and social media.
The Story
Recently, a 30-second AT&T television ad, “Vivir Sin Compromisos,” caught my attention. It shows young, appealing, Latinos talking about themselves and reacting to the company’s cellular service.
What makes this ad stand out is that the actors speak in English, Spanish and mix of the two — Spanglish.
Because of that, we wanted to understand how the ad resonated with Spanish-Preferred Hispanics, English-Preferred Hispanics and Bicultural Hispanics, so we tested it. By Mario Carrasco / partner, ThinkNow Research
Key findings from the survey in fashion, beauty and personal care, digital media, food, gaming and entertainment
Few film producers have a resumé as impressive as Ed Rivero’s. He’s as crossover as it gets. He worked years with the most powerful players in Hollywood (Ridley & Tony Scott ring a bell? Quentin f*****g Tarantino?) yet he saw a business opportunity in the Hispanic market and jumped in with both feet. These days he runs one of the coolest production companies in our industry, LA-based Cortez Brothers. His roster of directors reads like the wet dream of a creative with Cannes ambitions. By Gonzalo López Martí – LMMIAMI.COM
The Telemundo Station Group announced the launch of TeleXitos, a new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish.
While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.
For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now starting to take a more significant seat at the C-level table, realizing that marketing metrics are not necessarily as important as standard business metrics — though marketing measures do provide a bridge to meet standard ones. And now the ultimate accountability for marketing is revenue and sales. Today’s marketers understand addressability and accountability, and if they don’t then they’re destined to be replaced.
For over 50 years, there was only a single “app” for TV viewers. It was an entertainment app whose sole function was to stream premium video content. Over the years, new versions of the app were released, including more channels, an interactive programming guide, higher definition displays, and the ability to record and playback programs. Viewers could customize their version of the app to some extent by negotiating with their app developer – that is, their cable or satellite company. By Chris Louie, VP Product Leadership / Nielsen
Do you know Twitter’s character limit? Or which is bigger: a megabyte or a kilobyte? Take our quiz to see how your knowledge of the web and digital technology stacks up against the online Americans in our survey.
Before you read the report, test your own Web IQ by taking the interactive knowledge quiz. The short quiz tests your knowledge of questions recently asked in a national poll. After completing the quiz, you can compare your score with the general public and with people like yourself.
Results of the “Web IQ” Quiz
As with many seemingly overnight sensations, the Internet of Things (IoT) — the digitization of everyday objects — has been a long time coming. More than three decades ago, thirsty students at Carnegie Mellon University famously connected a Coke machine to the Internet, in order to see whether it had drinks in stock, making it one of the first popular examples of the IoT in action.
HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.
As part of our daily commitment besides our publication HispanicAd.com, we are very proud of the work we do in marketing and creating content for our readers with our partnerships with Adam Jacobson, Advertising Age and Broadcasting & Cable . Multichannel News.
To celebrate our partnerships we are promoting our work and you can download :
The Advertising Age 2014 Hispanic Fact Pack
The 2014 Hispanic Market Overview
The B&C / 2014 Hispanic Post Upfront Guide
The 2014 Hispanic CMO
Expect more from us in 2015
It would be a stretch to say “The Gift of New Traditions” doesn’t look like the commercial it is, but the new offering from JCPenney, working with AOL’s BeOn division, shows how branded content can sell without appearing to try.
As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support.
This holiday season Hispanic shoppers will make the difference between a ‘Feliz’ (happy) and ‘Feria’ (fair) ‘Navidad’ for retailers, according to 2,417 Hispanic consumers who participated in the Brand Keys 20th annual Holiday Shopping Survey.
Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. After all, this year some retailers are planning to open so early, they’ll never really shut down on Turkey Day in the first place. And many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online.
