Ears to Eyes: How Radio Increases TV Tune-In
In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio.
Article placement: Top News
The Hispanic Public Relations Association’s New York Chapter announces 2014 Scholarship Program Recipients
The Hispanic Public Relations Association’s New York Chapter (HPRA-NY) executive board announced the winners of the HPRA-NY 2014 Scholarship Program.
America Reimagined
America Reimagined spotlighted that in order to win in today’s America, marketers and media companies need to resonate with the “New Mainstream” which is 53% of the U.S. population. The “New Mainstream” is defined by combining multiculturals and Whites married to or living in heavily multicultural DMAs. Leading this population growth is the Hispanic market.
Hispanics only group to see its poverty rate decline and incomes rise
Hispanics are the only major racial or ethnic group to see a statistically significant decline in its poverty rate, according to 2013 Census Bureau figures released this week. The drop in the poverty rate among Hispanics – from 25.6% in 2012 to 23.5% in 2013 – contributed to the first decline in the nation’s overall poverty rate since 2006.
Marketing: the Next Generation [INSIGHT]
Marketing itself hasn’t changed, but the world around it has. Great marketing will always be great marketing because it is borne of an insight, has a strong idea inside it, a clear sense of who it’s for and a pathway to creating demand and commercializing it effectively.
Millennials: Dispelling the Myths [INSIGHT]
Millennials are a unique generation, digital natives who have come of age in an era bookmarked by the 9/11 terrorist attacks and the prolonged economic malaise that followed the financial crisis and the housing crash. By Louise Keely, President, The Demand Institute and Senior Vice President, Nielsen, and Jeremy
If Your CMO Is Not On Social Media, Find A New CMO
If there’s one thing I’ve learned in my years on the Internet, it’s that if two people are disagreeing online, the most productive course of action is to wade right in with your own overblown opinion. So here I am.
Mobile affects Purchases way before the Store
The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, research typically began about 10 days before the purchase was completed.
Nepotism.
By Gonzalo López Martí @LopezMartiMiami
- Last week my column dealt with a quite controversial fact in our line of business: getting paid properly is becoming increasingly difficult.
- I pointed out how some traits of our Latin Catholic culture can make it even harder.
- This week, I’ll address other issues hindering the full development of Latinos in the business world: nepotism and its cousin paternalism.
- Latin business people tend to treat their employees and clients with a “daddy knows best” attitude.
Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups [INSIGHT]
Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, and the various characteristics of these sub-groups are affecting consumer behavior and engagement opportunities. By Eva Gonzalez, Executive Director, Diverse Consumer Insights, and Maria Monistere, Senior Manager, Hispanic Market
Today’s Empowered Shopper and Opportunities to Reach Them [INSIGHT]
Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.
Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket [INSIGHT]
For food manufacturers and retailers (and just about everyone else), bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials. With 21% of U.S. Millennials identifying as Hispanic, this group is certainly worthy of attention. These young, diverse consumers are shaking up shopping baskets across the U.S. as they straddle diverse tradition and American mainstream.
Millennials: Social, Yes, But Not Tethered to Technology [INSIGHT]
Millennials are indeed highly social, with huge implications for brands. But, there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them.
Film and TV Title Availability in the Digital Age [REPORT]
As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.
The American Consumer Is Back And Ready To Spend
The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode. Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.
How Middle-Market And Emerging Manufacturers Can Take Advantage Of Digital
Middle-market CPG manufacturers and emerging brands represent a large and growing portion of consumer dollars spent on grocery – tens of billions in the U.S. alone. While the majority of actual purchase activity still takes place at brick-and-mortar retail locations, digital marketing represents an important new area of investment for middle-market manufacturers and emerging brands.
An Educated Sales Force Always Wins
It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.
Top 50 Most Valuable Latin American Brands [REPORT]
For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
Combined Insurance launches Hispanic Market Initiative
Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.
Getting Mobile Right [REPORT]
Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.
