Is Multitasking with Mobile Helping Mothers?
Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers and Digital Media: Useful, Yes; a Panacea, No.”
Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.
Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento. This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements: The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.
Hispanic consumers tend to feel they are not doing as well as in the past but anticipate that the growing economy will help improve their situation, according to the latest Hispanic consumer confidence index by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
From 2009 to 2012, the population of unauthorized immigrants rose in seven states and fell in 14, according to new Pew Research Center estimates.
‘Tis the season to be shopping! With the holidays quickly approaching and Black Friday, Cyber Monday, and other retail-centric extravaganzas on the horizon, many people are beginning to plan their shopping sprees. And on how many lists will toys appear this year? Just over half of all Americans (51%) plan to purchase toys as gifts this year, nearly consistent with last year’s intent (50%). Not surprisingly, parents of a child under the age of 18 are twice as likely to purchase toys as those without children under the age of 18 (82% vs. 41%, respectively).
The US social networking market is becoming more competitive, with smaller, newer players catering to an increasingly diverse set of users. But according to a new online survey from Cowen and Company of internet users 18 and older, Facebook still leads the market by wide margin. Its share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
As I reflect on this year’s Association of National Advertisers (ANA) Multicultural Marketing conference, we have come a long ways over the last 30 years, while our industry continues its struggle to sort out the optimal way to go to market in an increasingly diverse nation. First, I want to congratulate the ANA and specifically Gilbert Davila for keeping the subject of race and diversity in the forefront of how we go to market in the 21st century; because, America has never been comfortable in discussing race and ethnicity. In fact, the election of an African American to President of the United States has moved our discussion forward in so many ways. By Ernest Bromley is Chairman/CEO of Bromley Communications, LLC.
Experian Marketing Services published a new research report today that reveals the key marketing strategies, tactics and trends that will define the 2014 holiday season.
If you thought being an advertising film producer is a high pressure job, read on. From California to South Florida via Mississippi, Vietnam, Oregon & New York. Now that’s a life journey. By Gonzalo López Martí – LMMIAMI.COM
Azteca America announced four new additions to its executive roster. Gary Pacheco joins the network as Station Manager of WMBC-Azteca New York, Erin Cook joins as Vice President of Network and National Spot Sales in Dallas, Joe Jaime joins the Chicago office as Vice President of Network and Spot Sales – Midwest, and Thomas Andre joins as an Account Manager in the Glendale, Calif. office.
Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion (according to Kantar and AdAge). Hispanic media spending represents less than 5 percent of total paid media spending, while Hispanics represent 17.1 percent of the U.S. population. While paid media doesn’t capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer. By Jose Villa / Sensis
At Hyundai Motor America, driver connectivity comes in several guises. Michael Deitz, the automaker’s senior group manager of connected car and owner marketing, spoke to eMarketer’s Danielle Drolet about Hyundai’s connected car integrations.
This snapshot is only the latest manifestation of a decades-long rise in the number of Americans who have ever remarried. All told, almost 42 million adults in the U.S. have been married more than once, up from 22 million in 1980. The number of remarried adults has tripled since 1960, when there were 14 million.
Enter Kenco’s recently launched Coffee vs. Gangs program, developed in partnership with JWT London. The coffee brand is sponsoring a yearlong education program for 20 at-risk youth, who will live on a coffee farm and learn the skills required to work in the industry.
Viacom International Media Networks (VIMN) announced the appointment of Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s).
Heineken continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston Dynamo, New York Red Bulls, New York City FC and Orlando City SC.
Latin America is home to more than 425 million Catholics – nearly 40% of the world’s total Catholic population – and the Roman Catholic Church now has a Latin American pope for the first time in its history. Yet identification with Catholicism has declined throughout the region, according to a major new Pew Research Center survey that examines religious affiliations, beliefs and practices in 18 countries and one U.S. territory (Puerto Rico) across Latin America and the Caribbean.
