From Continuity to Disruption [INSIGHT]
Brands have long stood for consistency……a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.
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Marketers are Increasing Spend on Native Advertising – But Disclosure, Ethics and Measurement are Key Issues
Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”
Optimize Your Hispanic Marketing and Merchandising Initiatives For Retail Success [INSIGHT]
A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising.” By Terry Soto, Author and CEO, About Marketing Solutions, Inc.
mun2 re-launches as NBC Universo on Sunday February 1, 2015
NBCUniversal’s Hispanic cable network mun2 transitions to become NBC UNIVERSO – the company’s modern general entertainment cable channel for Latinos – on Sun., Feb. 1, the day it airs the exclusive Spanish-language telecast of Super Bowl XLIX.
Everyone Listens to Music, But How We Listen is Changing
Music consumption has changed, but consumers’ appetite for music is as strong as ever.
The US Hispanic Market [INFOGRAPHIC]
“In the United States alone, there are more than 54 million people of Hispanic ethnicity. Such a large group cannot be ignored and is expected to become even larger as the years pass. This infographic serves to provide a basic understanding of such a diverse group.” By Madison Ciklin / student at Florida State University
Americans’ Economic Outlooks have Improved at the National, Regional, and Household Levels
The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn’t exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.
Smart Data at the Heart of Pro-Social Brands
“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.
Mankita joins sABEResPODER
SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.
New York expected to overtake Tokyo as Top Spending Entertainment & Media City [REPORT]
Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.
Digital Marketing New Hires Will Need Technical And Creative Skills
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?
Lopez named VP & GM of Social Media at Univision
In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.
MundoFox announced the premiere of “Quien Mato a Patricia Soler?”
MundoFox announced the premiere of “Quien Mato a Patricia Soler?” (Who Killed Patricia Soler?), an original production starring Mexican actress Itati Cantoral and Spanish actor Miguel de Miguel. “Quien Mato a Patricia Soler?” marks the long-awaited return of Cantoral to television. The series premieres on February 9 and will air exclusively on MundoFox Monday through Friday at 9PM/8C.
Premier League on NBC Universo
NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.
Horowitz Insight – More Screens, More Choices: Hispanics and OTT Video [INFOGRAPHIC]
As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?
El Super Bowl on NBC UNIVERSO
NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.
Mitsubishi Motors sponsor of Super Bowl on NBC Universo
Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.
Increase Your ROI With Zero-based Budgeting [INSIGHT]
Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.
5 Ways Social Media Listening can Benefit your Brand
74% of online adults use social networking sites in the US , and this is no longer limited to the young as we see increased numbers of users aged 50+. The proliferation of smartphones means social media data is being captured in real-time as consumers post in the moment.
Does Mobile Help Marketers Gain Customer Loyalty?
Customer loyalty pays off—just ask Amazon.com and take a look at the loyalty of holiday gift givers—and marketers were bringing these efforts to mobile.
